Experience

• 

  Orange Sky Australia

  • Australia

  • Digital Marketing Officer

    • Jul 2022 - Present
    • Australia

    • Managing content updates and page creation across Orange Sky Australia and New Zealand websites and related platforms, utilizing WordPress and Fundraising peer-to-peer campaign platforms.• Collaborating with internal teams to refine and execute website and design briefs.• Working with external agencies to develop site functionality and optimisation to ensure regular technical updates.• Working with internal and external teams to successfully migrate and configure Google Analytics 4, Microsoft Clarity, Google Search Console, and Google Tag Manager among other digital analytics platforms• Providing ongoing support for Marketing and Fundraising Campaigns including website and campaign performance reporting to senior leadership.• Developing and optimising paid digital campaigns on platforms including Facebook Ads, Instagram Ads, Google Ads, and Bing Ads, resulting in increased engagement, audience growth, and lead conversion.• Coordinating with external agencies to implement effective SEO strategies, identifying technical SEO issues and recommending fixes, optimising SEO on-page and off-page, and utilising SEO reports to drive future improvements.

• 

  SBH Queensland Inc

  • Brisbane, Queensland, Australia

  • Business Development Support Officer

    • May 2021 - Jul 2022
    • Brisbane, Queensland, Australia

    • Assisting the Business Development Manager with grant reports – given that SBH Queensland relied in part on government grants, part of their obligations was the provision of reports to the relevant government departments confirming how funds received were used.• Development and optimisation of paid digital campaigns on platforms including Facebook Ads, Instagram Ads and Google Ads• Designing promotional materials and social media assets for various programs and events.• Planning, executing, and managing social media organic campaigns to enhance brand visibility and engagement.• Provisioning reports for organic social media content, paid advertising, and website performance.• Liaison with various employees including medical professionals, and other team members to gather and refine content for the organisation's periodicals and to update organisational information resources.• Liaison with an external agency to launch the organisation's new website.• Managing content updates to the new website• Management of email marketing campaigns, including audience list management and content creation.• Editing various promotional videos to share on social media platforms.• Planning and organising events to ensure their successful execution.

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  Grace College - On-Campus UQ Student Accommodation

  • Brisbane, Queensland, Australia

  • Business Support Assistant

    • Jan 2021 - May 2021
    • Brisbane, Queensland, Australia

    • Designing and formatting the organisation’s newsletter to ensure a visually appealing and informative presentation.• Maintaining an organised database of recipient lists and updating them as needed.• Analysing newsletter performance metrics to improve content and engagement.• Collaborating with relevant teams to gather content, including upcoming events, community news, resident spotlights, and lifestyle features.• Creating engaging and shareable content for various social media platforms, aligning with the brand's voice and messaging.• Creating and utilising graphics, images, and videos to enhance social media posts and maximize user engagement.• Monitor social media channels for comments, messages, and interactions, responding in a timely and appropriate manner.• Assisting with social media content calendar and content creation and analysing social media analytics to measure the success of campaigns and make data-driven improvements.• Assisting the Business Manager with invoicing, receipting, reconciliations, accounts payable and receivable, and payroll.• Handling routine cash transactions including banking.• Coordinating incoming and outgoing mail and courier deliveries.

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  Australian Internships

  • Brisbane, Queensland, Australia

  • Marketing Officer

    • Feb 2020 - Aug 2020
    • Brisbane, Queensland, Australia

    • Participating in the development and implementation of the marketing mix, pricing, advertising,promotions and sales• Social Media Marketing: optimising, maintaining, monitoring and leading the platforms and any marketing strategies carried out in them: Facebook, Instagram, etc.• Email Marketing• SEO• Content Marketing: Content creation and management• Marketing automation• Social commerce: leads, calls to action and conversions in social media.• Assisting with the administration of the day-to-day operations of the marketing team• Client Service – support the team with an allocated portfolio of clients with end-to-end service,reporting and student monitoring.• Data collection to support Marketing activities

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  CTC - Centro de Tecnologia Canavieira

  • Brazil
  • Biotechnology Research
  • 700 & Above Employee

  • Marketing Analyst

    • Oct 2017 - Apr 2018

    • Coordinating the Stewardship project for products derived from biotechnology.• Controlling and monitoring the procedure related to the introduction of the first GMO sugarcane and ensuring that all Stewardship processes and procedures are accomplished correctly.• Data collection and analysis.• Working closely with the product development department to develop and maintain technical / non-technical marketing materials and public relations campaigns for sales presentations, and meetings with customers• Developing educational materials and internal campaigns to raise awareness and understanding of stewardship principles and regulatory requirements among relevant stakeholders.• Collaborating with the marketing team to develop creative content, advertising materials, and online/offline campaigns to reach a wider audience.

  • Marketing Intern

    • Oct 2015 - Oct 2017

    • Conducting benchmark activities to evaluate the performance of the company and its products/services in comparison to industry standards and analyse the data to support the development of marketing strategies, plans and growth.• Creating meaningful presentations for internal and external stakeholders and collaborating with cross-functional teams to present findings and recommendations to enhance marketing and sales strategies.• Engaging with external agencies to develop and create engaging content for various audiences such as marketing presentations, technical materials and collateral, ensuring accuracy, relevance, and alignment with company goals and branding.• Assisting in the planning, coordination, and execution of company events, ensuring a seamless and engaging experience for attendees.• Collaborating with teams to develop marketing materials, promotional items, and relevant content to enhance event effectiveness.