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Bio

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Rahab Waringa is a seasoned sales professional with 7+ years of experience in managing sales teams, developing business strategies, and driving growth. She has a strong background in sales, marketing, and customer relationship management, with expertise in managing distributors, executing route to market strategies, and mentoring sales teams. Rahab holds a Bachelor of Arts degree in Environmental Studies from the University of Eldoret and an ICDL certification from Zetech College.

Experience

    • Key Account Manager
      • Aug 2021 - Present

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Modern Trade Executive
      • May 2020 - Aug 2021

      • Achieve growth/business development and hit sales targets by successfully managing the sales team in respective geography.• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.• Identify emerging markets and market shifts while being fully aware of new products and competition status.• Preparing weekly and monthly reports as well as ad hoc reports as may be deemed necessary.• Manage the selling process from the Company to the Distributors i.e. Orders Generation.• Managing the entire sales process from requirement gathering to sales closure i.e. secondary sales for both in-store and HORECA markets.• Directing performance and managing distributors' to effective relationships for business growth.• Executing Route to Market Strategy.• Developing Distributors Capabilities - Financial, Mechanized and Proper stock holding.• Mentoring and training sales force - Internal and Distributor teams.• Sales target forecasting, preparation, allocation and management.• Team management.• New Product Development.• Guiding the quality of execution i.e. 4Ps implementation while running category checks for SOS advantage and POP opportunities.

    • Field Market Representative
      • Jan 2019 - Apr 2020

      • Ensure stock availability by ensuring stock pressure both on the shelf and in the back store, influencing order levels/ quantities/ frequency.• Ensure right visibility by appropriate planogram execution and adherence.• Executing, monitoring and supervising promotion activities.• Negotiating for and maintaining SOS achieved.• Scouting for and having extra feature displays (Extra POP opportunities)• Ensuring price adherence i.e. correct placement of clear price labels, monitor competitor prices, communicate price offers.• Ensure correct stock rotation, reporting on and management of short expiries in-store.• Ensure tidiness and cleanliness of shelves and products.• Collecting and reporting on market intelligence i.e. competitor activity, market response to promotions.• Ensure correct placement of POSM.• Monitoring off take per brand/SKU for order influencing.

    • Sales Representative
      • May 2017 - Dec 2018
      • Kenya

  • Lenovo
    • Kenya
    • Sales Specialist
      • May 2016 - Apr 2017
      • Kenya

    • Brand Ambassador
      • May 2013 - Aug 2013
      • Kenya

Education

  • 2012 - 2016
    University of Eldoret
    Bachelor of Arts - BA, Environmental Studies
  • 2012 - 2012
    Zetech College
    ICDL
  • 2008 - 2011
    Kyeni Girls' High School
    Kenya Certificate of Secondary Education

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Food and Beverage Services”

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