See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Raffy Santos, a seasoned marketing expert, has honed his skills in driving business growth through innovative digital strategies. With a strong foundation in HubSpot and RevOps, Raffy has spearheaded multiple projects, including customized digital marketing campaigns, website planning and deployment, and client onboarding. His experience spans over a decade, with stints at Incognitus Events and Marketing Inc., Runner's Runner, and Base Camp One. Raffy holds a degree in Mechanical Engineering from the University of the Philippines and has obtained certifications in HubSpot Inbound Marketing, Contextual Marketing, and Social Media Marketing.

Credentials

  • Inbound Marketing
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Inbound
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Contextual Marketing
    HubSpot Academy
    Jul, 2020
    - Apr, 2026
  • HubSpot Sales Software
    HubSpot Academy
    Jun, 2020
    - Apr, 2026
  • Guided Client Onboarding
    HubSpot Academy
    Apr, 2020
    - Apr, 2026
  • HubSpot Solutions Partner
    HubSpot Academy
    Dec, 2022
    - Apr, 2026
  • Revenue Operations
    HubSpot Academy
    Jul, 2022
    - Apr, 2026
  • Social Media Marketing
    HubSpot Academy
    Jul, 2022
    - Apr, 2026
  • Marketing Hub Implementation
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • CMS Hub Implementation
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Delivering Client Success
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Delivering Sales Services
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Sales Management
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Sales Management
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Selling Sales Services
    HubSpot Academy
    Jun, 2023
    - Apr, 2026
  • Inbound Sales
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • Digital Marketing
    HubSpot Academy
    Jul, 2021
    - Apr, 2026
  • Growth-Driven Design
    HubSpot Academy
    Jul, 2020
    - Apr, 2026
  • Frictionless Sales
    HubSpot Academy
    May, 2023
    - Apr, 2026
  • Client Management
    HubSpot Academy
    Jul, 2020
    - Apr, 2026
  • HubSpot CMS For Marketers
    HubSpot Academy
    Jun, 2020
    - Apr, 2026
  • Objectives-Based Onboarding
    HubSpot Academy
    Jan, 2022
    - Apr, 2026
  • Guided Client Onboarding
    HubSpot Academy
    Oct, 2022
    - Apr, 2026
  • Growth-Driven Design Agency
    HubSpot Academy
    Aug, 2021
    - Apr, 2026
  • HubSpot Solutions Partner
    HubSpot Academy
    Aug, 2021
    - Apr, 2026
  • Sales Enablement
    HubSpot Academy
    Aug, 2021
    - Apr, 2026
  • Revenue Operations
    HubSpot Academy
    Jul, 2022
    - Apr, 2026
  • Inbound Marketing
    HubSpot Academy
    Jul, 2021
    - Apr, 2026
  • Contextual Marketing
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • Digital Marketing
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • Frictionless Sales
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • HubSpot Marketing Software
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • Inbound Marketing
    HubSpot Academy
    Jun, 2022
    - Apr, 2026
  • Objectives-Based Onboarding
    HubSpot Academy
    Jan, 2022
    - Apr, 2026

Experience

    • Sprocketeer
      • Jul 2022 - Present
      • Philippines

      We are sprocketeers looking to level up our HubSpot + RevOps chops.We fight obscurity with clarity & bleed orange Unicorn blood!

    • Chief Technology Officer
      • Mar 2014 - Present
      • Pasig

      I design solutions that leverage the power of the HubSpot platform to drive business growth. My key responsibilities include:HubSpot Platform Expertise: I possess knowledge of the HubSpot platform and its capabilities. I work closely with businesses to understand their unique needs and design tailored solutions that align with their goals, industry, manpower, processes, and technology infrastructure.Customized Digital Marketing Strategy: By analyzing business objectives and market dynamics, I develop and implement customized digital marketing strategies with our team. These strategies take into account various factors to ensure optimal results, including lead capture and nurturing, CRM integration, and website optimization.Website Planning and Deployment: I lead the planning, building, launching, and continuous improvement of growth-driven CRM-powered websites. Starting with lead capture and nurturing, I collaborate with cross-functional teams to configure and deploy websites using HubSpot CRM-powered CMS Hub.Client Onboarding and Enablement: I onboard and enable clients on the effective use, optimization, and personalization of the HubSpot technology. By providing comprehensive training and support, I empower clients to maximize the value of their digital solutions.Strategic Reviews and Expansion: I conduct quarterly strategic reviews to assess the impact and effectiveness of Incognitus digital solutions. Additionally, I guide and oversee the expansion of clients' usage of the HubSpot Marketing Hub and other platform features to drive comprehensive marketing and growth strategies.

    • Managing Director
      • Mar 2013 - Mar 2014

      Content Marketing: Utilizing platforms like WordPress, I create and execute strategic content marketing campaigns to drive website traffic, engage audiences, and capture leads. By leveraging compelling content, I attract and nurture prospects throughout the buyer's journey.Ecommerce: Proficient in Magento, I develop and optimize ecommerce strategies to enhance online sales performance. From product listings to checkout processes, I ensure a seamless user experience that maximizes conversions and customer satisfaction.Event Registration Management: Orchestrating successful events is one of my strengths. I oversee on-ground manpower, coordinating event registration and managing the smooth distribution of event kits. By meticulously planning and executing events, I create impactful experiences that leave a lasting impression on attendees.

    • Internet Marketing Officer
      • Sep 2011 - Mar 2013

      Social Media and Blogger Outreach: I leverage social media platforms and engage with influential bloggers to expand brand reach, build relationships, and drive customer engagement.General and Lead Nurturing Email Campaigns: Crafting compelling email campaigns, I nurture leads and guide prospects through the sales funnel. Personalized and strategic emails foster engagement, build trust, and drive conversions.Measuring, Analyzing, and Adjusting: Using analytics tools, I track key performance indicators, measure campaign effectiveness, and analyze data to optimize marketing strategies. Continual monitoring enables me to make data-driven adjustments for maximum impact.

    • Owner
      • May 2008 - Mar 2011

      My experience lies in developing business opportunities and coordinating the production of corporate giveaways, gifts, and premiums. Additionally, I specialize in growing web presence by strategically planning, creating, deploying, and maintaining websites. Key responsibilities include:Corporate Giveaways: I drive business development efforts to secure contracts for corporate giveaways, gifts, and premiums. I identify potential clients and collaborate with outsourced vendors to ensure the timely and high-quality delivery of customized products.Web Presence Development: I develop and enhance web presence for businesses. From planning the website architecture to creating engaging content, I ensure the successful deployment and maintenance of Joomla and Wordpress websites on shared hosting and VPS LEMP configured hosting that align with clients' goals and objectives.Brand Distribution: I actively promote and distribute Source Vagabond products, a well-known brand of personal hydration packs. Through effective marketing strategies and targeted outreach, I expand the brand's reach and drive business growth in the PhilippinesOasis Hydration: As a business owner, I have successfully launched and grown Oasis Hydration, my own brand of personal hydration packs. By developing marketing initiatives and establishing distribution channels, I drive brand awareness and sales growth for this unique product line.

    • Volunteer
      • Nov 2009 - Dec 2009

      I had the privilege of working closely with a dynamic team during the Teddy for Senator campaign, where we were entrusted with the responsibility of managing the web presence and fostering a vibrant grassroots movement. In this role, I played a key part in building an engaging online community and nurturing a sense of unity among supporters.

    • Marketing, Operations Manager
      • 2005 - Apr 2008

      As part of a family-owned business specializing in corporate giveaways, gifts, and premiums, I played a role in managing the sales and production process. With a strong focus on delivering high-quality products and exceptional customer service, I successfully oversaw the end-to-end process from sourcing to payment collection.

    • Operations Manager
      • 2003 - 2005

      BEVINCO is a renowned company specializing in bar inventory management and control. Using advanced technology and industry expertise, BEVINCO assists businesses in the hospitality industry in maximizing profitability and enhancing operational efficiency.As a member of the BEVINCO team, I conducted comprehensive bar audits for clients, carefully assessing their inventory management processes, tracking systems, and overall operations. Through meticulous analysis and attention to detail, I identified areas of potential improvement and opportunities to reduce losses.

    • Plant Manager
      • 1997 - 2005

      Salute Extruders Inc. specialized in the production of soft PVC profiles of refrigerator gaskets through its extrusion operations. As the plant manager, I was entrusted with the management and coordination of critical functions, including resource planning, production, maintenance, research and development, and quality control.

Education

  • 1986 - 1993
    University of the Philippines
    BS, Mechanical Engineering

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Professional Training and Coaching”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles