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Bio

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Rafael Gonzalez is a seasoned executive with extensive experience in international sales and management. With an MBA from the University of Phoenix and a background in sociology, Rafael has held various leadership positions in companies such as REDCON1, RGS Global Corp, IFBB, AP Sports Regimen, Dragon Pharma, BPI Sports, ProSupps USA, and GAT Sport. He has successfully managed international sales teams, established new distribution networks, and promoted growth and profitability for his companies. Rafael is fluent in English and Spanish and has a strong professional network in the Miami-Fort Lauderdale Area.

Experience

  • REDCON1
    • Boca Raton, Florida, United States
    • Director of International Sales
      • Oct 2023 - Present
      • Boca Raton, Florida, United States

  • RGS Global Corp
    • Coconut Creek, Florida, United States
    • Chief Executive Officer
      • Mar 2021 - Present
      • Coconut Creek, Florida, United States

      RGS Global Corp is a International distribution & brokerage company providing service to retail stores & distributors globally. We also provide brand awareness and athlete management.

    • IFBB Professional Bodybuilder
      • Nov 2015 - Present

  • AP Sports Regimen
    • United States
    • Director of International Sales
      • May 2022 - Oct 2023
      • United States

  • Dragon Pharma
    • Pompano Beach, Florida
    • International Sales Director
      • Jun 2019 - Mar 2021
      • Pompano Beach, Florida

      Worldwide Sales• Manage the International Sales Department • Successfully set up new distribution in over 30 countries.• Monitor production: negotiate promos and establish rates with new and existing customers.• Identify potential new and deepened existing business relationships to achieve company revenue goals. • Work with operations team on creating forecast for international customer inventory.• Establishing a clear strategy to promote growth and profitability for our International business.• Manage and facilitate all functions of sales and marketing within the International department. • Organize and travel to trade shows in the USA, LATAM, Europe, and Middle East territories.• Conduct Seminar and staff training with our current distributors and business partners.

  • BPI Sports
    • Hollywood, Florida
    • International Sales Director
      • Jan 2019 - Jun 2019
      • Hollywood, Florida

      • Managed over 50 international accounts worldwide.• Established a clear strategy to promote growth and profitability for our International business.• Identified potential new and deepened existing business relationships to achieve company revenue goals. • Managed and oversaw a talented, cross-functional sales team of five and led them to meet and exceed monthly sales quotas. • Monitored the latest industry trends and created sales plans based on emerging sources.• Managed and facilitated all functions of sales and marketing within the International department. • Audited sales projection numbers to assist in the budgeting process. • Organized and traveled to trade shows in the US, Europe, and Middle East.• Resolved customer and business issues and implemented a department sales process that resulted in more efficient communications with our international business partners.

  • ProSupps USA
    • Sunrise, Florida
    • International Territory Sales Manager
      • Oct 2015 - Jan 2019
      • Sunrise, Florida

      • Latin America International Sales Representative. • Successfully set up new distribution in over 20 countries.• Met and exceeded individual monthly sales quotas.• Participated in various successful trade shows domestically and internationally.• Negotiated pricing, created deals and supported sales by conducting presentations face to face or telephonically. • Traveled within my territory to regularly conduct seminars and coach all store employees and owners on the product line.• Provided key sales strategies that would translate into increased sales for both parties. • Maintained top accounts while developing and improving territories in disadvantaged areas. • Kept detailed activity reports for management to track progress.

  • BPI Sports
    • Headquarters
    • International and Domestic Sales Manager
      • Oct 2012 - Oct 2015
      • Headquarters

      • Domestic and South America sales representative • Successfully set up new distribution in over 10 countries Internationally and domestically, managed the South East and Mid-West territories.• Provided successful management of existing key accounts responsible for greater than 50% of the department’s sales.• Met and exceeded individual monthly sales quotas.• Participated in various successful trade shows domestically and internationally.• Developed strong relationships with decision makers in every channel including store owners, regional sales directors, purchasing directors, and store managers. • Negotiated pricing, created deals and supported sales by conducting presentations & product samplings during in-store demos. • Regularly coached store employees on product line providing key sales strategies that would translate into increased sales for both parties. • Kept detailed activity reports for management to track progress.

  • GAT Sport
    • Connecticut, United States
    • Regional Sales Executive
      • Jul 2009 - Oct 2012
      • Connecticut, United States

      • Opened, built and developed new accounts in my assigned sales territory on a month-to-month basis• Responsible for increasing profitability in my assigned sales territory by creating a strong rapport with all major sports nutrition distributors and their inside and outside sales reps.• Developed strong professional customer relationships with sports nutrition and health stores, retail chains, gyms and pharmacies.

  • City of Port St. Lucie
    • Port St Lucie, Florida, United States
    • Detective Investigator/School Resource Officer/Police Officer
      • Apr 2003 - Aug 2008
      • Port St Lucie, Florida, United States

      Port Saint Lucie Police Department: School Resource Officer—Community Programs Port Saint Lucie, FL; January 2007 - Aug 2008Port Saint Lucie Police Department: Economics Detective—Investigative Support Services Port Saint Lucie, FL; September 2006 - January 2007Port Saint Lucie Police Department: Undercover Narcotics Detective—Special Investigations UnitPort Saint Lucie, FL; August 2003 - Sept 2006Port Saint Lucie Police Department: Patrol Officer—Neighborhood Policing Bureau Port Saint Lucie, FL; April 2003 - August 2003

  • New York City Police Department
    • New York, United States
    • Undercover Detective Investigator
      • Dec 1997 - Mar 2003
      • New York, United States

      New York City Police Department: Undercover Narcotics Detective—Organized Crime Control Bureau New York, New York; March 1999– March 2003New York City Police Department: Police Officer—Plainclothes: Transit Bronx Task Force New York, New York; June 1998 - March 1999

Education

  • 2005 - 2007
    University of Phoenix
    Master of Business Administration (M.B.A.), MBA
  • 1993 - 1997
    Manhattanville College
    Bachelor of Arts (B.A.), Sociology

Suggested Services

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Industry Focus. “Import and Export Services”

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