Experience

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  Grupo Marqués del Atrio

  • Ciudad de México, México

  • LATAM & North America Director

    • May 2023 - Present
    • Ciudad de México, México

    - Desarrollo y gestión del mercado americano- Expansión y desarrollo de negocio en distintos canales.- Desarrollo de retailers, distribuidores, importadores y apertura de nuevas cuentas

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  FLAMAGAS

  • Distrito Federal, México

  • Mexico Country Manager

    • Feb 2020 - Apr 2023
    • Distrito Federal, México

    - Management of the Mexico subsidiary and LATAM with a team of 8 persons of the iconic lighter brand CLIPPER.- 21% growth in volume and 26% in value. Highest figures ever of the company as well as the profitability.- Management of big partners BAT, Oxxo (21.000 POS), 7eleven, Walmart, HEB, Soriana, etc)- A&P budgets and MK plan investment in the area. Market share 19% vs 8% in 2020 in the modern trade and convenience. Introducing innovations in the category.- Management of the wholesalers and traditional channel with new strategic partners- Attending to exhibitions in the country.

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  Chocolates Valor, S.A.

  • Alcante, España

  • International Manager

    • Sep 2015 - Feb 2020
    • Alcante, España

    • Strategic plan developed, optimizing new clients and the most effective range of products.• Growth from 0,8M EUR to 3,2M EUR in 4 years reaching highest levels of sales and profiyability.• Planning, control and optimization of the promotional plans - Analyzing the most profitable products.• A&P budgets and MK plan implemeted (promoters, marchadising, etc)• Brand building and creation of new category of products in modern trade as innovation (S/F chocolate)• New accounts achieved and consolidated ME, Asia and USA.

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  Acesur

  • Sevilla y alrededores, España

  • International Area Manager at Acesur

    • Jul 2010 - Aug 2015
    • Sevilla y alrededores, España

    • Managing more than 15 brands, being the most representative La Española and COOSUR.• 168% growth 2012 - 2015. Improving the clients profiles and products portfolio.• KAM retailers Middle East, Asia, EU and USA.• Attending the most important food exhibitions (Anuga, SIAL, PLMA, Alimentaria, Gulfood.)

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  Boluda Corporación Marítima, S.L.

  • Sevilla y alrededores, España

  • Marketing, Sales and CRM

    • Oct 2008 - May 2009
    • Sevilla y alrededores, España

    • Attract potential customers securing long-term and successful customer relationships• Planning, control and optimization of the business plan• Daily support to the sales Area Manager and the marketing manager• Gross profit optimization• Customer service.