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Fern Chottomrath is a seasoned marketing professional with a Master's degree in Business Administration and experience in managing campaigns, developing strategies, and analyzing performance metrics. She has worked with various companies, including Skooldio, Haupcar Company Limited, Intercultural Institute of California, Daniya Inc., and Sum Up Co., Ltd., in roles such as Partnerships Marketing Manager, Senior Associate Marketing Strategy, Marketing Executive and International Student Consultant, Customer Service and Marketing Coordinator, Account Executive, and Sales Consultant.

Experience

    • Partnerships Marketing Manager
      • Jul 2022 - Mar 2023

      - Created and managed campaigns designed to build brand awareness and generate sales leads- Developed strategies to increase customer retention through upselling, cross-selling, and creating relationship plans- Evaluated the success of marketing campaigns based on their performance in terms of reach, frequency, and response rates- Developed and implemented strategic partnerships with other companies to promote products and services- Coordinated with internal departments to develop new products or services in response to customer demand- Conducted market research to identify trends and opportunities in specific industries or markets

  • Haupcar Company Limited
    • Bangkok, Bangkok City, Thailand
    • Senior Associate Marketing Strategy
      • Jan 2021 - Nov 2022
      • Bangkok, Bangkok City, Thailand

      - Create strategies to utilize more than 20 partnership digital and offline assets such as application properties, social media platforms, also to drive promotional and PR campaigns- Manage marketing collaboration for a number of global corporations Such as BanpuNext, MG Sales, BMW Group, Dusit Thani, Assetwise, Sansiri PLC, Sunday Ins., and etc- Works collaboratively with related departments such as client communications, design, IT, and operations to plan and implement campaigns- Lead a team that executes digital and offline marketing activities aligned with the brand standards & guidelines, optimizing campaigns & spend to consumer dynamics in the market- Collaborate with key functions to develop our ad product roadmap and buildcompelling market positioningKey Achievement:1. With the change of marketing tactics via FaceBook Groups, increased MG monthly booking numbers by 10% within 1 week2. Successfully hosted a pop-up event to promote the P2P business model at Motor Show 2021 and increase lead numbers 17.81%

    • Marketing Executive and International Student Consultant
      • 2018 - Aug 2020
      • San Francisco Bay Area

      - Developed the company's yearly marketing strategy, implemented quarterly plans, and monitored ongoing campaigns- Maintained, updated, and managed all social media channels- Developed brochure and marketing materials- Reviewed and provided analysis on all social media channels and email campaign tracking as well as corporate email campaign results and reports- Ensured consistent marketing message was communicated in all advertising and collateral efforts

  • Daniya Inc. (Thai/Japanese Restaurant Group)
    • Alameda, California, United States
    • Customer Service and Marketing Coordinator
      • Mar 2017 - Jan 2018
      • Alameda, California, United States

      - Crafted plans to explode total Daniya business growth, focusing on marketing strategies- Monitored ongoing marketing campaigns and created materials for posting- Managed various parts of the restaurant's overall operations, including Team Member leadership and development, sales performance, customer service, and execution of brand excellence.

  • Sum Up Co., Ltd
    • Bangkok Metropolitan Area, Thailand
    • Account Executive
      • Feb 2016 - Jan 2017
      • Bangkok Metropolitan Area, Thailand

      - Created and managed company social media accounts for increased client engagement- Coordinated client branding, ideation, regional design, local adaptation, creation of marketing materials, and execution of campaigns that build on each category strategy- Supervised product distribution and worked multi-tier, multi-segment categories to accelerate growth across different consumer groups such as Wyndham Asia/Australia, Unilever, Johnson and Johnson, Minute Maid, and Coke

    • Sales Consultant
      • Apr 2015 - Mar 2016
      • Lat Phrao, Bangkok, Thailand

      - Made cold calls/reached out to prospects, and present products- Provided customer care services that met company standard- Exceeded and maintained the monthly sale target, including CSI - Accelerated sale and sold 12 cars at Bangkok Motor Show 2014

    • Internship Program
      • Jan 2013 - Jan 2014
      • Lak Si, Bangkok, Thailand

Education

  • 2017 - 2018
    Barowsky School of Business – Dominican University of California
    Master of Business Administration - MBA, Business Administration and Management, General
  • 2010 - 2014
    Kasetsart University
    Bachelor of Science - BS, Geography

Suggested Services

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Industry Focus. “E-Learning Providers”

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