Bio
Credentials
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Email Marketing Certification
HubSpot -
Google Adwords Fundamentals Certification
Google -
Google Analytics Certified
Google -
MAGIC (Making A Great Impression on the Customer)
Centum Learning Limited -
Social Marketing Certification
Hootsuite -
Social Media Marketing 2016 Certification
SO ME Academy -
Working in Teams: A Practical Guide (Online)
The University of Queensland
Experience
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Behind the Dreams
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Auckland, New Zealand
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Director
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Aug 2019 - Present
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Auckland, New Zealand
Behind the Dreams is a creative agency with ideas that incite action. If your marketing doesn’t inspire people to sit up, take notice and do something, it’s not working hard enough. That’s why Behind the Dreams uses insights, storytelling and technology to create lasting, active connections between people, products and companies. Behind the Dreams also runs a series of online videos interviewing individuals who have immigrated to New Zealand and made a successful new life in this country. We share real stories and experiences. We explore the mindsets, skills, insights and strategies that it took for these individuals to achieve their current levels of living and career standards.For more information visit: www.behindthedreams.co.nz
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New Zealand
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Real Estate
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100 - 200 Employee
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Digital Marketing Advisor
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May 2021 - Present
• Develop and execute the brand strategies - advertising campaigns, social, digital.• Build strong collaborative relationships across the business/project groups to foster effective marketing planning and support.• Maintain an effective working relationship with the internal and external stakeholders to assist with any marketing requirements.• Provide trusted marketing advice on marketing to senior leaders and staff.• Develop marketing communications & promotional material• Liaise with external partners
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Lead Editor
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May 2018 - May 2021
• Support the vision of the company through video production while demonstrating exceptional creativity• Serve as a subject matter expert on video related tasks and projects• Involved at every stage of the production from the development of ideas, pre-production planning, production, post-production• Full post-production services from editing to motion graphic design• Ensure the highest level of video quality and alignment with brand standards• Ensure logical sequencing and smooth running• Consult with stakeholders while post-production process• Work with internal teams, such as the design team or the marketing team, to capture their visions for video needs for the project.• Continuously discover and implement new editing technologies and industry’s best practices to maximize efficiency.
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Freelancer
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Auckland, New Zealand
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Freelance Digital Marketing Consultant
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Jul 2017 - Dec 2020
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Auckland, New Zealand
• Plan, publish and monitor marketing plans and campaigns.• Develop and map out marketing strategies and content calendars.• Run Facebook Advertising & Google Adwords Campaigns.• Creation of all marketing collaterals (videos, AD creatives), point of sale and other promotional marketing materials with the use of Adobe Creative Cloud.• Run email marketing campaigns.• Run text marketing campaigns and creation of landing pages for advertising result optimisation.• Planning and execution of relationship building events and ensuring event specifications are communicated and executed for a successful experience for the attendees. • Build, curate, and grow Social Media communities.• Face to face solution selling
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HDEV Weddings & Events
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Auckland, New Zealand
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Video Editor
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Jan 2018 - Dec 2018
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Auckland, New Zealand
• Lead video editor for wedding video productions• Edit together hundreds of clips to create a memorable storyline• Handle multiple projects simultaneously, constantly meeting client deadlines through all stages• Manage video production from conception to final edit• Research sound libraries and create special effects for maximum scene impact• Use of motion graphics, text animations, lower thirds, light leaks and 3D animations• Analyses of each scene individually to determine the best shot and camera angle• Use of software like Adobe Premiere Pro, After Effects, Adobe Audition, Davinci Resolve, Photoshop (to design the base content) and Lightroom CC 2018
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The Peace Foundation
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Auckland, New Zealand
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Social Media Coordinator
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Jun 2017 - Jan 2018
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Auckland, New Zealand
The Peace Foundation (Foundation for Peace Studies Aotearoa/New Zealand) is a not-for-profit organisation that helps to establish and maintain peaceful and non-violent relationships by teaching skills that encourage better communication, cooperation and non-violent conflict resolution.Reporting to the General Manager and working collaboratively with the rest of the marketing team.Key responsibilities:● Craft exciting posts, graphics, stories related to PF work and community building on social media● Liaise with media and external communication● Increase digital visibility, build traffic and return visitors on the PF social media and website● Run Facebook advertising campaigns● Promote PF's events on social media● Record and edit weekly videos● Manage photo resource library to use for social media and external communications
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BlackBull Markets
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Auckland, New Zealand
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Digital Marketing Executive
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Jan 2017 - Mar 2017
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Auckland, New Zealand
BlackBull Markets is a Forex broker. The company offers the MetaTrader 4 and Mobile forex trading platforms and over 35 forex currency pairs, oil, gold and silver for personal investment and trading options.Content Producer/Design:- Producing highly relevant content that represents company's brand and value to the traders.- Creating visual content (Website graphics, Banners, Social content, Infographics, Brand videos, White Board Animation) across multiple digital channels and social media platforms.Social Media: - Developing and Managing the social presence and social content of the company.- Assisting in implementing and coordinating the successful strategies for Social Media campaigns.SEO/SEM:- Developing, assisting and implementing link building strategy.- Performing ongoing keyword discovery, expansion and optimisation.- Researching and analysing competitor advertising links.- Performing content gap analysis, campaign analysis, website analytics, campaign tracking and tag management.Reporting and Analysis:- Utilising Google Analytics to measure and report on campaign results across all channels.- Assisting and Performing funnel and conversion analysis and periodic Google Analytics reports. - Undertaking research to identify new press and communication opportunities, and new audiences and marketing opportunities.- Analysing web analytics and finding actionable insights from data.Administrative:- Website updates and maintenance.- Taking weekly updates from Digital Marketing Director and executing it. - Working with a highly team orientated environment to support internal media teams.
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OraHQ
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Auckland, New Zealand
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Digital Marketing Intern
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Dec 2016 - Jan 2017
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Auckland, New Zealand
Ora connects business up to powerful automation, research, insights and communities. Ora gives the advantage of expert-driven marketing - delivering leads and growth options.Internship role to support the wider team as the work on a customer engagement and datahygiene project.Key responsibilities:● Complete inspection of business profiles and identifying required updates● Connect advertising channels to the client profiles● Update the Google analytic requirements● Find the potential competitors to rank the client against them ● Work with the studio team to create content, manage the website and Landing page requirements● Work with the Advertising team to identify customer tracking and goals● Configure FB advertising requirements
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Kiwi Comfort
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Auckland
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Marketing Associate (Part time)
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Aug 2016 - Sep 2016
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Auckland
• Generate leads on daily basis.• Build and develop strong relationships with current customers resulted in new referrals.• Demonstrate service use and answer customer queries.• Emphasize product features based on the analysis of customer needs.
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Aegis Limited
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Gurgaon, India
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Senior Executive
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Feb 2015 - Feb 2016
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Gurgaon, India
• Work as the last resort to retain the customers with the company.• Identify customer needs and issues and provide them with appropriate solutions.• Present high-level customer service in an efficient manner and increased the retentionbusiness by 6% in a quarter.• Process incoming communication and draft responses.• Provide support to the marketing team.
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Softobell Inc.
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New Delhi Area, India
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Business Development Executive
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Aug 2013 - Jan 2015
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New Delhi Area, India
• Responsible for developing and maintaining commercially productive relationships with both old and new customers.• Maintained a strong network of business contacts that consistently resulted in solid referrals.• Devised an efficient data entry system that was approved by the Business Manager.
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Education
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2016 - 2017Otago Polytechnic
Graduate Diploma In Applied Management -
2009 - 2012Guru Gobind Singh Indraprastha University
Bachelor of Business Administration (BBA)
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