Experience

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  CRAFTED AT THE PORT OF LOS ANGELES

  • LA Waterfront, San Pedro, CA

  • Executive Director

    • Aug 2012 - Present
    • LA Waterfront, San Pedro, CA

    Responsible for ongoing development and property management for an adaptive reuse project of two 1940s-era Navy warehouses. Develops strategies to support market development and current tenants, including hundreds of artists and makers and craft brewer Brouwerij West.Responds to media requests and leads marketing efforts to contribute to marketplace success. Works with community leaders and stakeholders to build the LA Waterfront brand.http://www.craftedportla.com

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  Del Lar Communications

  • Los Angeles, California, United States

  • Freelance Writer

    • Jan 2000 - Present
    • Los Angeles, California, United States

    I love doing freelance copy writing and can improve your sales, membership and/or development outreach, product descriptions, brochure copy, investor materials, press kits - even your resume. Let me know what I can help with! Fees are flexible, samples on request.

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  City of Santa Monica

  • Santa Monica, CA

  • Public Information Officer

    • Jan 2008 - Aug 2012
    • Santa Monica, CA

    Coordinated and led the work of others in planning communications efforts and creating a wide range of informational materials for the Web, city publications and local media. Established timelines and goals for the adoption and appropriate use of new technology products and various communications efforts and report on their effectiveness.Led interdepartmental teams tasked with creating effective public information programs and resolving policy issues.Provided creative direction and oversight for the development of city Web sites, including more than 25 client department Web sites; mobile Web sites, GIS applications, mobile applications and other electronic communications including e-newsletters and a reverse 9-1-1 system. Provided design/copywriting assistance and organize content into navigation schemes for effective, efficient presentation.Oversaw production of internal and external newsletters, Web sites and other communications, including writing/editing materials, budgeting, scheduling, and managing the work of graphic designers. Exclusively managed a budget of approximately $212,000 towards city publications, including graphic design contracts, printing purchase orders and postage; and collaboratively managed a community outreach budget of approximately $250,000.Managed the city’s online presence, including creating editorial content for Web pages, and oversaw social media activities.Acted as a resource for employees and the community on public information needs, and provided training on communications activities, including Web design and content, customer relations management software, social media and printed materials.

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  Santa Monica Pier Restoration Corporation

  • Marketing & Community Relations Manager

    • Oct 2002 - Dec 2008

    Worked collaboratively with a city-appointed board, Pier tenants and city staff to promote the Santa Monica Pier, an internationally-recognized recreational venue welcoming over four million visitors annually, managing a budget of approximately $835,000. Created online and printed marketing materials for Pier events, programs and initiatives to communicate the Pier’s activities to a variety of audiences. Managed the work of Web development contractors, printing and other projects according to budget. Negotiated with software providers to secure continuous functionality and hosting of the Pier’s online communications efforts.Scheduled and coordinated promotions and events, from large public events such as concerts and movie screenings to small school performances; worked with city staff, media and outside entities as necessary to ensure the safety and success of Pier events.Secured sponsorships totaling approximately $50,000 annually towards the Twilight Dance Series concerts and other events; wrote a successful application for a $100,000 grant from Preserve America for the Pier Centennial (awarded 2008).Maintained the Pier’s Web site and supervised the addition of content by the Administrative Assistant and interns. Wrote articles for the Santa Monica Pier’s monthly e-newsletter “Beyond the Pier Sign” and coordinated distribution to 9,700 subscribers; and wrote and distributed press releases and calendar listings for Pier events and activities.

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  Property I.D. Corporation

  • Marketing Communications Manager

    • Mar 2002 - Sep 2002

    Collaborated with senior management and sales team to develop new marketing materials for real estate technology firm, including Web sites, e-newsletters, sell sheets, postcards, and special-purpose promotional materials.Organized random data from business cards and old contact lists into a comprehensive and useful email and direct mail database. Tracked inventory of marketing materials, managed distribution, and planned promotions to fit within an established budget.

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  Acordia Wells Fargo Insurance

  • Marketing Communications Specialist

    • Oct 2000 - Sep 2001

    Developed online and printed marketing materials for the Property/Casualty, Personal Lines and Financial Services practice areas in the Cincinnati and Dayton Acordia locations. Responsible for graphic design and copywriting for the individual needs/styles of an internal client base of over 100 associates.Created support materials including CD-ROMs, brochures, booklets, presentations and media collateral for special/emerging practice groups such as the Technology Group, Risk Management Services, and a branded prescription management program.