Experience

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  Council Fire, Benefit LLC

  • Communications Manager

    • Sep 2021 - Present

    Internal and external marketing including communication strategy and execution management, website content and design development management, content marketing, and social media strategy.

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  AKJ Education

  • Baltimore, MD

  • Director of Online Marketing

    • Jan 2012 - Mar 2023
    • Baltimore, MD

    Develop and implement marketing strategy and tactics on the online platform. Website design and navigation development and execution, marketing analysis, and database management are all integral responsibilities. Work with the sales and marketing teams to develop curated title recommendations to meet school, district and private educational program needs.

• 

  Eisner Communications

  • Baltimore, MD

  • Vice President

    • Aug 1999 - Sep 2003
    • Baltimore, MD

    Developed advertising, promotional and media strategies for clients in the airline, nonprofit, and banking industries working with brands like US Airways and The Nature Conservancy. Participated in research development and implementation for branding efforts, and oversaw substantial retail and branding communications.

• 

  Eskimo Pie Corporation

  • Richmond, VA

  • Brand Manager

    • 1996 - 1999
    • Richmond, VA

    Worked with the Eskimo Pie team and national license partners like Nabisco and Weight Watchers to develop new products based on consumer trends and corporate priorities and executing necessary marketing and financial analyses and execution. Developed marketing materials and communication strategies for the sales team. Worked with both the internal design team and external agency to develop consumer outreach and product packaging.

• 

  Fitzgerald Advertising

  • New Orleans, LA

  • Account executive

    • 1994 - 1996
    • New Orleans, LA

    Participated in the development and execution of advertising campaigns in the hotel, entertainment, and packaged goods industries working with brands including: TABASCO, Trappey's, and the Westin hotel.