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Rachel Samantha Laming is a seasoned digital transformation expert with 7 years of experience driving multilingual website development and management at Bibliotheca. Her expertise spans content management, web analytics, and collaboration with global teams. A holder of HubSpot certifications, Rachel has a strong foundation in inbound marketing and content management systems.

Credentials

  • Inbound Certified
    HubSpot
    Oct, 2020
    - Apr, 2026
  • HubSpot CMS For Marketers Certified
    HubSpot
    Sep, 2020
    - Apr, 2026
  • Hubspot Marketing software certified
    HubSpot
    Sep, 2020
    - Apr, 2026

Experience

    • United States
    • Libraries
    • 500 - 600 Employee
    • Digital Web Presence Manager
      • Apr 2017 - Present

      Reporting to the Global Vice President- Marketing in the USA my remit covers:• Build, maintenance and content management of multilingual websites (Joomla & WordPress)• Wireframing and build of multilingual websites (WPML) Translation Management Xlif import/export, including implementation and integration of SmartCat MT• Design and artwork for multilingual marketing collateral including brochures, data sheets using Adobe Creative Cloud, Photoshop, Indesign, Illustrator and Acrobat (Advanced level user)• Manage the global website strategy and CMS administration• Collaborate with global & local teams

    • Global Website Administrator
      • Aug 2016 - Apr 2017

      Presently reporting to my Manager and the Global Marketing Team based in the USA and the local UK basedteam my remit covers:• Build, maintenance and content management of multilingual websites | Joomla CMS• Design and artwork for multilingual marketing collateral including brochures, data sheets, • Liaising & coordinating content with regional marketing teams based around the world• Web analytics reporting

  • Solutions SK, now TLC
    • Stockport, United Kingdom
    • Web and Graphics Officer
      • Jul 2009 - Aug 2016
      • Stockport, United Kingdom

      Creation of artwork, concepts and campaignsCopywriting for literature, competitions, web content and press releasesProducing artwork and imagery including photography & illustrations UI development of Content Managed websites and Intranet sites using Alterian SDLScoping, UI, and build of responsive cross platform websites using Joomla 3.4Working with and creating brand guidelines Dealing with suppliers and costing projectsBusiness process Modelling BPMN 2 LucidchartLiaison with managers.

  • Promethean
    • Blackburn, United Kingdom
    • Graphic Designer
      • Feb 2005 - Aug 2008
      • Blackburn, United Kingdom

      Duties included design and artwork for brochures, data sheets, posters, general marketing collateral, print buying and dealing with other external suppliers and produced learning resources for schools. Working alongside the web development team, I designed and Content Managed their websites for global resellers and partners.

  • Freelance
    • North West, Manchester
    • Freelance Graphic Designer & Illustrator,
      • Mar 2001 - Oct 2005
      • North West, Manchester

      Clients & Activities:Activlingua - Concepts, designs, illustrations and artwork for literature, exhibitions, manuals and learning resourcesM4 Manchester City Council - Design & ArtworkEssential Cuisine - Design and project management of website Ask Design - Creative Designer, Stand Design, Artwork and project ManagementGold Creative & IPB Communications - design and artworkSwish UK - Design for POS, in store promotions and packaging for blinds and accessoriesKenisis Creative - Concept, Design, Illustration and artwork

    • Creative Director, Designer & Illustrator | Netherlands based
      • May 1984 - Mar 2001
      • The Netherlands

      Designer, Illustrator, Visualiser, Art Director and Creative Director for various Agencies in the Netherlands. Over a period of 16 years I worked for a broad variety of brands and services in most sectors from retail, Business to Business to Government Communications. Clients and regional markets covered the Benelux, Germany and France.Philips Data Communications - Designer IllustratorHansnel - Art Director - VisualiserVan Der Veen & Partners - Art DirectorLa Marque - Creative DirectorOrigins Visual Communications (Creative Director/owner)Mainstream Marketing (Creative Director/Owner)

  • Philips
    • Apeldoorn Area, Netherlands
    • Graphic Designer & Illustrator
      • Mar 1985 - Jul 1986
      • Apeldoorn Area, Netherlands

      Design and illustration for computer manuals and literature.

  • Imperial Chemical Industries (ICI)
    • Thornton Cleveleys, UK,
    • Engineering Apprentice, Fitter, Turner (time served)
      • Jul 1978 - Jun 1982
      • Thornton Cleveleys, UK,

      4 Year Apprenticeship with I.C.I. Including Day Release to Blackpool Tech whilst training as a Fitter Turner.

Education

  • 1982 - 1985
    Blackpool and The Fylde College
    HND, Technical and Scientific Illustration
  • 1978 - 1982
    Blackpool Technical college
    OND BTEC Diploma, Industrial Engineering
  • 1973 - 1978
    St Dominic Savio RC
    High School, GCSe

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Industry Focus. “Libraries”

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