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Rachel Nieman, Ph.D., is a seasoned higher education administrator with 12 years of experience in recruitment, retention, and academic support. She has led strategic initiatives to attract and retain students, designed and implemented student success programs, and served on university-wide committees related to student success, retention, and persistence. Dr. Nieman is also an adjunct lecturer, teaching business communication courses, and has a background in freelance writing and customer service.

Credentials

  • Mental Health First Aid USA
    National Council for Mental Wellbeing
    Jan, 2022
    - Apr, 2026
  • Safe Zone Training
    West Virginia University

Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director
      • May 2020 - Present

      In addition to the duties listed in the Program Director position below, I am also responsible for the administration of more than $600k undergraduate scholarships, serve as Director of our academic support center (the Becker Academic engagement Success Center), serve as Coordinator of our First Year Seminar course, and oversee administrative support to nearly 20 business student organizations. I developed and teach a Teaching Practicum course designed for undergraduate students to gain professional and leadership skills through mentorship. I direct a team of one recruiter, one retention specialist, and one program manager. I indirectly oversee a team of graduate students, approximately 25 student ambassador volunteers and approximately 22 undergraduate tutor scholars. I serve on several university-wide committees related to student success, retention and persistence.Service: Member, Student Success Task Force (March 2024- Present)Member, Faculty Senate Recruitment & Retention Committee (August 2023-Present)Secretary of DICE (Diversity, Inclusion, Culture & Equity) Committee (May 2021-May 2023)

    • Program Director, Recruitment & Retention
      • Feb 2018 - May 2020

      Responsible for leading the strategic undergraduate recruitment and retention initiatives for the John Chambers College of Business and Economics. This work in enrollment management includes the supervision and assessment of recruitment strategies to attract students to the BSBA and BS in Economics programs (see my former role as Undergraduate Recruitment Specialist), as well as the strategic planning and vision, coordination, execution and evaluation of student success programs designed to retain students and help them persist to graduation. I design, organize and coordinate the selection, responsibilities, meetings, activities, and events for the Chambers Ambassador Program. I assist academically at-risk students through one-on-one success coaching and connect them with support services. Service:Chambers College Scholarship Committee: 2016-2019Bucklew Scholarship Committee: 2019, 2020Faculty Lead, WVU Global Medical & Dental Brigades Study Abroad: 2018, 2019DECA - National Advisory Board: (2017-Present)Conferences:FYE February 2019, February 2020

    • Undergraduate Recruitment Specialist
      • Dec 2014 - Feb 2018

      I was responsible for leading the strategic undergraduate student recruitment initiatives for the WVU College of Business and Economics. -Planed, organized and directed on campus student information fairs.-Conducted personalized on-campus visits with prospective students and families.-Tracked and monitored applicants, admitted students, paid deposits, and correlated with projections reported by the Office of Institutional Analysis and Reporting.-Traveled throughout the state and region to represent WVU B&E to prospective students.-Oversaw and managed the College's Student Ambassador Program (20-25 members)-Served as the College's liaison for the WVU Key Recruiters Council.-Guided students through the University application process.-Built relationships various audiences such as prospective students, community and technical colleges, parents, and high school counselors/administrators. -Assisted with online webinars for prospective students. -Served as advisor for the WVU chapter of Phi Beta Lambda (Aug 2016-Oct 2017)-Served on the College's Staff Development Task Force.-Served on the committee to establish a Live Learn Community (LLC) for business students, which opened in 2019.-Served on the College's Identity Finding Committee, which was charged with creating a new mission statement, vision, and values for the WVU College of Business and Economics in Spring 2017.Professional Development:National Association for College Admission Counseling (NACAC) - September 2017 in Boston, MAMountaineer Leadership Academy (MLA) - 2016 in Morgantown, WV

    • Communications Specialist
      • Jun 2014 - Dec 2014

      I managed communications projects, social media accounts and served as the marketing manager for B&E's online apparel store, as well as assisted with events and other integrated marketing communications efforts. Created content for the College's various communications vehicles including press releases, a monthly e-newsletter, a biannual magazine and other materials. I provided consultation to enhance the College's social media presence and made postings relevant and attractive to a variety of audiences. I coordinated messaging among the various subgroups of the college. Occasionally, I provided consultation to other departments within the College embarking upon a social media campaign for their specific department.

    • Program Assistant - WVU College of Business & Economics
      • Jun 2012 - Jun 2014

      I created and published materials to be distributed through social media channels including Twitter, Facebook, LinkedIn and Pinterest on behalf of the College. I provided consultation to other departments within the College embarking upon a social media campaign for their specific department. Contributed to the College's monthly e-newsletter and biannual B&E Magazine (distribution 23k+) and wrote press releases on behalf of the College. I was also responsible for the management of the B&E Online Store. I organized all promotions, giveaways, coupons and specials. I worked with apparel vendors to oversee the shipments of new items, performed quality control, and took orders and prepared them for shipping.Service:-I gave a presentation on Social Media 101 at Energy Corporation of America's employee wellness conference in July 2013. -I served as the College's Employee Wellness Co-Coordinator.Conferences:Vocus DemandSuccess - Integrated Marketing ConferenceKeynote Speaker: Ariana HuffingtonNational Harbor, MD - June 2013Ragan Communications Content Summit for PR, Social Media and Marketing ProfessionalsSpeakers from The Coca-Cola Company, CISCO, Mayo Clinic, Whole Foods Market, NASCARCharlotte, NC - May 2014

    • Social Media Intern, College of Business & Economics
      • Jan 2012 - Jun 2012

      I was responsible for implementation of a social media strategy for the WVU College of Business & Economics. I managed the accounts and measured the growth of fans and followers. With approval from the professional technologist, I was responsible for creation of content to be distributed through Facebook and Twitter.

  • WVU John Chambers College of Business and Economics
    • Morgantown, West Virginia, United States
    • Adjunct Lecturer
      • Aug 2023 - Present
      • Morgantown, West Virginia, United States

      *Deliver curriculum on business communication for undergraduate students, focusing on written and oral communication, professional development, and employment preparation.*Instruct students in key professional skills including presentation techniques, email etiquette, and interviewing strategies, preparing them to be successful in a corporate/ professional environment.*Facilitate interactive learning/ groupwork to enhance students' proficiency in interpersonal communication and professionalism, resulting in improved confidence and readiness for the workplace.

    • Freelance Writer
      • Apr 2014 - Sep 2016

      I am available for freelance writing opportunities, particularly feature stories. I have worked with New South Media's Morgantown Magazine as well as the Times West Virginian's Corridor Magazine as a featured contributor.

    • Server
      • Aug 2011 - May 2012

      Used high attention to detail, excellent interpersonal skills and a positive attitude to provide outstanding customer service. Prioritized and adjusted to the situation at hand to support my coworkers while successfully managing multiple tasks and meeting deadlines. Took extra initiative to solve customer problems that were beyond my assigned duties.

    • Social Media Manager
      • May 2010 - Mar 2012

      Acting as a community manager. I conduct background research, engage in social media outreach on behalf of clients, complete weekly analytics reports, write content, and tweet my little heart out.I began my affiliation with Nology Media in May 2010 as an intern. Upon my completion of the 10 week internship program, I remained with the company as an independent contractor, working remotely from 3,000 miles away.

    • Kennel Attendant/ Office Manager
      • Dec 2003 - Aug 2011

      I grew up working in a family run business - a pet boarding facility. I was effective at independently managing day-to-day operations and was well-received by our customers. In customer service roles, I always go above and beyond to leave a lasting positive impression.I scheduled reservations, handled money, gave tours, talked people through their fears of leaving their beloved pet and oversaw paperwork to make sure pets had correct vaccinations. I was also a member of the team responsible for animal care and cleaning.

    • Receptionist
      • Jun 2006 - Dec 2008

      I took calls and scheduled appointments. I checked the inventory weekly. I operated the tanning beds and booth. I cleaned. I attended to clients in the waiting area. I handed out candy to small children. I double checked the bank book and entered the check register into a computer system.

Education

  • 2016 - 2023
    West Virginia University
    Doctor of Philosophy - PhD, Higher Education
  • 2013 - 2015
    West Virginia University
    Master of Science - MS, Integrated Marketing Communications
  • 2008 - 2012
    West Virginia University
    BSJ, Public Relations
  • 2004 - 2008
    Morgantown High School

Suggested Services

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Industry Focus. “Higher Education”

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