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Bio

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Rachel Mullin is a seasoned marketing expert with 17 years of experience in lead generation, marketing strategy, and salesforce.com. She has managed multiple marketing campaigns, events, and teams, and holds a Master's degree in Integrated Marketing Communication from Emerson College.

Credentials

  • Dell EMC Program Marketing Credential 2017
    Dell EMC
    Sep, 2017
    - May, 2026

Experience

    • United States
    • Information Technology & Services
    • 300 - 400 Employee
    • Marketing Communications Manager
      • Feb 2018 - Present

    • Channel Marketing Manager and Public Relations
      • 2018 - Present

    • Marketing Communications Supervisor
      • Mar 2013 - Feb 2018

      • Supervise two marketing associates to ensure marketing campaigns are executed to their fullest potential• Strategize and coordinate with Continental Resources’ technology partners and Continental sales team to develop marketing campaigns that promote our partnership• Plan and execute innovative multi-faceted marketing campaigns: direct mail, email, social media, web and appointment setting campaigns• Plan and implement a variety of events to promote the Continental Resources brand including tradeshows, seminars, charity golf events, sporting events, networking receptions, lunch and learns, webinars and dinner cruises• Develop copy for public relations materials : press releases, brochures, datasheets, corporate backgrounder, on hold messaging, web content, event invitations

    • Marketing Specialist-Events Management
      • Jan 2011 - Mar 2013

      • Managed 200 yearly events for clients and prospects• Procured funding from partners to sponsor events• Secured and negotiated with venues and vendors• Worked with internal and external constituencies to develop event theme and messaging• Developed invitation lists• Wrote invitation copy• Distributed invitations• Tracked registration• Arranged for signage• Developed presentation material• Arranged for raffle and gift events• Conducted post event analysis and follow-up• Incorporated events into overall marketing strategy to promote Continental Resources and its partners

    • Senior Marketing Communications Associate
      • Oct 2010 - Jan 2011

      As a Senior Marketing Communications Associate, I plan and implement marketing campaigns and develop press material for our 6 offices throughout the country. I work with our technology partners including Hitachi Data Systems, Oracle (Sun), HP, IBM, NetApp and VMware to execute email, direct mail, telemarketing campaigns and events that promote their partnership with ConRes and the benefits customers receive by working with a value added reseller like ConRes. Events planned include seminars, charity golf events, sporting events, networking receptions logo launch events, billiard/bowling events, tradeshows,lunch and learns and dinner cruises.

    • Marketing Communications Associate
      • Jul 2007 - Oct 2010

      • Coordinated with multi manufacturers to develop marketing strategies for their products and solutions• Planned and implemented multi-faceted marketing campaigns: direct mail, email, social media, web and appointment setting campaigns• Implemented and planned events: secured and coordinated with event venues caterers and other suppliers, developed invitation lists, wrote invitation copy, distributed invitations, tracked registration, collaborated with internal and external constituencies, arranged for signage, presentation material, raffle and gift items, event follow-up• Wrote copy for public relations materials : press releases, brochures, datasheets, corporate backgrounder, on hold messaging, web content

    • Plan Service Administrator
      • 2000 - 2004

Education

  • 2005 - 2006
    Emerson College
  • 1996 - 2000
    Boston College
  • Academy of Notre Dame

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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