Okay, let’s tackle this. So Rachel has 19 years of experience in the retail industry, which is a significant amount of time. Her role as Partner at Hot Mama Ink suggests a high level of responsibility. Skills like visual merchandising, trend analysis, and marketing are in demand, but the industry average for retail executives with similar experience is around $100–$150 per hour. Considering her location in Encinitas, California, and the fact that she has been with the company for almost two decades, I’m estimating her hourly rate to be on the lower end of that range, around $125.