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Rachel Lacy is a seasoned designer and strategist with extensive experience in user-centered design, branding, and product development. She has held various leadership positions in companies such as Haymes Paint, PPG Architectural ANZ, and drikolor, Inc., where she led teams and developed innovative products and solutions. Lacy has also worked as a consultant for Bunnings and managed her own company, Aalto Colour Limited. She holds an MBA from the Massachusetts Institute of Technology - Sloan School of Management and a Company Directors’ Course from the Institute of Directors in New Zealand.

Experience

  • Haymes Paint
    • Abbotsford, Victoria, Australia
    • Colour Lead
      • Nov 2023 - Present
      • Abbotsford, Victoria, Australia

    • Australia
    • Construction
    • 1 - 100 Employee
    • Marketing Manager Specification
      • Feb 2023 - Sep 2023

    • Colour Categroy Manager
      • Dec 2018 - Jan 2023

  • Architectural Color Systems Inc
    • San Francisco Bay Area
    • Co-Founder
      • Feb 2018 - Nov 2018
      • San Francisco Bay Area

      Colourant company.

  • drikolor, Inc.
    • Auckland + Wellington New Zealand, Los Angeles + San Francisco Bay Area, US.
    • Founder + CEO
      • Mar 2012 - Feb 2018
      • Auckland + Wellington New Zealand, Los Angeles + San Francisco Bay Area, US.

      The lead and responsibility for company strategy and product development; development and identification of new markets, and creation of Intellectual Property. Developed a team of committed individuals. Pitched and presented drikolor technology on three continents to institutional and Angel investors. Scaled the business from lab to pilot to full-scale commercial production. Responsible for all creative and branding decisions. Successfully managed drikolor's move from a NZ company to a US company. About drikolor: drikolor has developed an innovative process that separates color from paint and produces dry, granulated color that stirs directly into paint at point of use as easy as stirring sugar into coffee. drikolor technology disrupts the way color is traditionally sold.Through the separation of color from paint, by removing the necessity for tinting wheels and through the development of proprietary ‘stir-in’ color, drikolor has created a new product category.

  • Bunnings
    • Australia
    • Project Manager
      • 2012 - 2012
      • Australia

      Consultancy for Bunnings; reviewed existing paint selector design and layout to focus on a customer-centred design solution to enhance the paint purchasing experience.

  • Aalto Colour Limited
    • New Zealand + Australia
    • Managing Director
      • 2007 - 2011
      • New Zealand + Australia

      Founded by my mother, Prue Cook in 1998. The Aalto Colour shops where called a "Southern Hemisphere colour revolution" -Melbourne Age, 2006.I came on board full time in 2006-07. Managed Aalto Colour's 6 retail agents across New Zealand and Australia.Managed 6 franchisees, compiled and implemented budgets, oversaw design and introduction of all collateral and marketing materials, restructured the franchisees and sold the company in 2011 to Decora NZ Ltd.

  • Lacy Fam Ltd + Aalto Color Ltd + Designer
    • London, Sydney, Auckland, Los Angeles, San Francisco, Melbourne.
    • Equal Partner
      • Apr 1998 - 2006
      • London, Sydney, Auckland, Los Angeles, San Francisco, Melbourne.

      1998-2003 Married, had four children. 2004-2006 Restaurant design work remodelled Bayswater Brasserie, featured in 'Cool Restaurants' book series. Advisor for Aalto Colour Ltd NZ; reviewed Australian Aalto franchises; focus on business performance and marketing strategies.

    • Project Manager/ Designer
      • 1997 - 1999
      • London, United Kingdom

      Project manager and designer for architectural projects; both large commercial projects and smaller hospitality based work. Main project worked on, Hilton Hotel, Park Lane.

  • 3-d Architects
    • Ireland & USA
    • Project Manager
      • 1994 - 1997
      • Ireland & USA

      Project manager and designer for architectural projects; all projects designed in Ireland and built in the US. Part of US project management team; time split between Ireland and the US.

  • Syntec Construction
    • Bangkok Metropolitan Area, Thailand
    • Architectus and Siam Symtec
      • 1992 - 1994
      • Bangkok Metropolitan Area, Thailand

      Architectural consultant for Hilton Hotel in Hua Hun, Thailand.

Education

  • 2013 - 2013
    Massachusetts Institute of Technology - Sloan School of Management
  • 2022 - 2022
    Marketing Week Mini MBA with Mark Ritson
  • 2013 - 2013
    Institute of Directors in New Zealand
    Company Directors’ Course

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Paint, Coating, and Adhesive Manufacturing”

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