Experience

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  World Cruising Club Ltd

  • Cowes, England, United Kingdom

  • Head of Communications

    • Oct 2023 - Present
    • Cowes, England, United Kingdom

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  YouBoat Marine

  • Sales & Marketing Manager

    • Apr 2023 - Oct 2023

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  50North

  • South Coast

  • Marketing Specialist

    • Jul 2019 - Apr 2023
    • South Coast

    Freelance marketing and business development consultancy providing flexible support across all marketing disciplines for B2B and B2C. Projects include: ⚓︎ Delivering 360 'virtual marketing department' services - full-time, retainer or project.⚓︎ Content creation - blogs, FAQs, reports, adverts, press releases, infographics, video, photos, case studies, annual reports.⚓︎ Design and build new websites plus ongoing maintenance and optimisation.⚓︎ Integration of digital and traditional marketing.⚓︎ Branding and messaging workshops to define brand values and key messages.⚓︎ Sales strategy including lead generation, customer journeys and relationship management.Working with organisations including Viking Systems/Harbour Assist, ADPR, TheYachtMarket.com, Sailing Club Software, British Marine, Visit Isle of Wight, Burleigh Create and Cowes Harbour Commission.Case study: Viking Systems - September 2019 - February 2022Harbour Assist is the market-leading SaaS cloud software for marina and harbour operators. ⚓︎ Responsible for all marketing activity, including a new website, PR, email newsletters and creation of case studies.⚓︎ Developed the new brand for North America - new website, monthly e-news and physical collateral.⚓︎ Worked with the US and Australian sales teams to target potential customers.

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  UKSA

  • Cowes, England, United Kingdom

  • Schools & Groups Manager

    • Jun 2022 - Dec 2022
    • Cowes, England, United Kingdom

    Enabling hundreds of school groups to enjoy fun team-building watersports at UKSA, delivering strong income growth and supporting charitable objectives.⚓︎ Created an effective sales funnel, delivering £1.2m+ forward sales including 25% new business.⚓︎ Designed informative trip information for teachers, parents and young people.⚓︎ Improved the funding application and evaluation process.

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  Dean & Reddyhoff Ltd (now Boatfolk)

  • Group Marketing Manager

    • Oct 2015 - Jun 2019

    Member of the senior management team, operating five marinas, three boatyards and boat repair services. Now called Boatfolk following the merger with Quay Marinas in 2019.Responsible for all marketing and customer experience - creating a cohesive and valuable brand, delivering new customers to the sites and retaining existing customers for longer.⚓︎ Annual berth enquiries tripled⚓︎ Added 28% more visitor nights⚓︎ Double-digit income growth⚓︎ Updated the brand with imagery, website, sales materials and signageLean operation delivering maximum return by being hands-on and collaborating with operational marina teams and external agencies.

  • Assistant Marina Manager

    • Dec 2012 - Oct 2015

    General management of a busy 300 berth East Cowes Marina, handling staffing, maintenance, customers and events. Specific focus on recruiting and retaining customers by improving customer communications and engagement. Successfully increased contracted revenue and occupancy.

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  WORLD CRUISING CLUB LIMITED

  • Cowes

  • Communications Executive

    • Jul 2010 - Dec 2012
    • Cowes

    World Cruising Club organises ocean sailing events for more than 1200 people every year.Moved business processes online, turning the website into a knowledge hub and booking platform and creating a new online crew match service. Created content for the website, social media and bi-annual glossy magazine. Placed stories with sailing media outlets, managing worldwide media relations and press events.

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  The Real Island Food Company

  • Isle of Wight

  • Founding Partner

    • May 2007 - May 2010
    • Isle of Wight

    Co-founder of an online shop and home delivery service for local food producers on the Isle of Wight. Won HantsWeb awards in 2008 and 2010 for best new business and best business innovation website.

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  UK Trade & Investment (UKTI)

  • Southern England

  • Business Development Manager & Sector Specialist

    • Apr 2003 - May 2007
    • Southern England

    Working with UK maritime companies to develop successful export strategies. Liaising with trade associations and government departments to help companies gain access to market intelligence and funding.

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  Australian Trade Commission

  • London, United Kingdom

  • Regional Information Manager, Europe

    • Nov 1997 - Apr 2003
    • London, United Kingdom

    Digital government project combining internal workflows and external content. Researching and creating B2B market intelligence leading a team of 12 based across Europe.