Experience

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  Edge AI and Vision Alliance

  • San Francisco Bay Area

  • Market Strategy and Special Projects

    • Apr 2016 - Present
    • San Francisco Bay Area

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  RMR Consulting

  • San Francisco Bay Area

  • Consultant

    • Feb 2015 - Present
    • San Francisco Bay Area

    Helping B2B startups find product market fit, build pipeline, execute go-to-market and scale up - Currently working on a marketing transformation project including a new Hubspot enterprise deployment- Advisor - computer vision and edge AI industry alliance - Operations executive - connected car startup- Interim VP Marketing - SaaS-based energy management startup

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  Community Alliance for Learning/Writer Coach Connection

  • Oakland, California, United States

  • Director, Operations

    • May 2020 - Nov 2021
    • Oakland, California, United States

    During the pandemic, led the pivot from in-person to online coaching for an educational non-profit supporting 1500+ students in disadvantaged East Bay communities and 300+ community volunteers resulting in over 7700 hours of academic writing coaching support in the 2020-2021 school year. Wrote/pitched and secured over $200K in funding support (grants and donations). Responsible for operational areas and new processes including district and school relationships, contracts, creation of equity-based fee model, identifying and launching anti-racism training, new volunteer onboarding and led automation/technical integrations work including complete replacement of pre-civil war website and new IT systems and apps.

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  WriterCoach Connection

  • San Francisco Bay Area

  • Board Member, Interim Treasurer, Online Operations Lead (Volunteer)

    • Mar 2018 - May 2020
    • San Francisco Bay Area

    Volunteer board role for a community non-profit helping middle and high school students build critical thinking skills through better writing. Currently serving more than 2300 students powered by over 500 trained volunteer writing coaches who provide in-class, 1-1 coaching. Building those key writing communication skills needed in STEM careers and in life!

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  Kesetodo Inc

  • San Francisco Bay Area

  • Cofounder & CEO

    • Aug 2014 - Jan 2015
    • San Francisco Bay Area

    Kesetodo was an idea that came out of being a financial trustee for a family friend and experiencing the challenges of dealing with physical stuff. Defined and published app in 4 months. www.kesetodo.comUsed Lean Startup approach to create a do-it-yourself photo sharing app and related service to help people make decisions about what to keep, sell, toss and donate.

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  IBM

  • Director, Marketing & Communications Advisor

    • Jul 2013 - May 2014

    Lead the design and development of the strategic marketing function as part of a multi-million dollar marketing transformation engagement for a major client.

  • Director, Market Management, Global Marketing Center

    • Apr 2011 - Jul 2013

    Responsible for ensuring the success of 300+ marketing professionals who are driving market strategy, go-to-market planning and competitive marketing across the IBM portfolio of industry solutions and software, hardware and service line products. Specific focus on talent development, acquisition integration, marketing best practices and enabling cross-IBM collaboration to to help clients and business partners.

  • Director, Influencers and Community Development Marketing

    • Dec 2008 - Mar 2011

    Responsible for growth and development of Information Management communities including user groups, technical communities, academic initiatives and skills development initiatives. Provided business development enablement and marketing support for key software OEMs and business partners.

  • Director, Marketing & Channels

    • Mar 2008 - Dec 2008

    Promoted to executive role leading go-to-market and channels marketing in the Data Management segment in IBM Software Group. Responsibility for DB2, Informix, Optim and DB tools.

  • Program Director

    • Mar 2006 - Feb 2008

    Promoted to lead brand marketing and messaging for IBM.Responsible for IBM Rational go-to-market strategy at worldwide level.

  • Group Marketing Manager

    • Feb 2002 - Apr 2006

    Responsible for driving revenues for team product portfolio including go-to-market planning and product marketing for Rational ClearCase, ClearQuest, ReqPro, and Jazz collaboration platform.

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  Rational Software

  • Greater Boston Area

  • Group Marketing Manager

    • Feb 2001 - Feb 2003
    • Greater Boston Area

    Product marketing for Rational ClearCase line of software lifecycle management products.Product management work for product line extensions and content management alliance.

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  Radnet

  • Greater Boston Area

  • Sr. Director of Product Marketing

    • Jan 2000 - Feb 2001
    • Greater Boston Area

    Product marketing for collaborative portal applications working with General Electric, Accenture and Radnet development teams.

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  Kronos

  • Greater Boston Area

  • Senior Marketing Manager

    • Oct 1995 - Jul 1999
    • Greater Boston Area

    Product management and product marketing including definition next gen product development, launch of IVR labor management product and acquisition integration of labor analytics company.