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Bio

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Rachael Parasmo is a seasoned marketing and graphic design professional with 10+ years of experience in branding, advertising, and digital marketing. She has a strong background in creating and managing marketing campaigns, designing visual materials, and leading teams. Rachael holds a Bachelor of Arts degree in Psychology and Art from Florida State University.

Experience

  • Protech Medical
    • Lake Park, Florida, United States
    • President of Sales and Marketing
      • Dec 2020 - Present
      • Lake Park, Florida, United States

      Established and implemented branding protocols. Creation and management of all advertising materials (product photos, catalogues, brochures, trade show displays, business cards, etc). Development and management of company website and email marketing campaigns (Mailchimp). Monitor online performances via google marketing tools (analytics, tag manager, search console, etc).

    • United States
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Freelance Graphic Web Designer
      • Jul 2016 - Present

      Currently maintaining, restructuring and redesigning Badcock website for e-commerceConsultant for marketing and advertising strategies

    • Senior Graphic Designer and Web Designer
      • Feb 2014 - Jul 2016

      Product Catalog Design and ManagementDesign all signage and advertising materialsPhoto editing Digital Marketing Email List ManagementDesign and manage e-newsletter via MailchimpManage Product information in DatabaseRedesigned website and currently managing Design E-bannersAsset ManagementCustomer Service

    • Freelance Graphic Designer
      • Feb 2014 - Aug 2022

      Product Catalog Design and ManagementProduct Packaging DesignLogo Design and BrandingDesign all informational materials and internal documentsCurrently redesigning website

  • focus4media
    • West Palm Beach, Florida Area
    • Graphic Designer
      • Feb 2017 - Dec 2017
      • West Palm Beach, Florida Area

      Created a variety of digital displays for both local and national clientele. Also rebuilt company's entire website, created and managed email marketing campaigns, content marketing schedules, and even built websites for clients.

Education

  • 2009 - 2014
    Florida State University
    Bachelor of Arts - BA, Psychology and Art

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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