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Rachael Laubscher is a seasoned media professional with extensive experience in television, film, and video production. She has held various roles, including Group Brand Project Manager at Fairtree, Founder of The Village Pantry, Head of Operations at Simple, Owner & Founder at Grass Network Agency, Executive Producer at August Productions, and Live TV Director at Expresso Show and Okuhle. She holds a Bachelor of Arts degree in Cinematography and Film/Video Production from Aberystwyth University.

Experience

  • Fairtree
    • Cape Town
    • Group Brand Project Manager
      • Sep 2022 - Present
      • Cape Town

  • The Village Pantry
    • Cape Town, Western Cape, South Africa
    • Founder of The Village Pantry
      • Jun 2020 - Sep 2022
      • Cape Town, Western Cape, South Africa

      We are a community-based project, designed to uplift the undiscovered artisans within our Village and at the same time bring health and happiness to the rest of the Village through good food and produce – paving a way for everyone to do their bit to support their fellow villagers and the planet.

  • Simple
    • Cape Town Area, South Africa
    • Head Of Operations
      • Jan 2013 - Sep 2022
      • Cape Town Area, South Africa

      We are the next generation of advisors — An international strategy consultancy with a small team of bright people dotted around the world. Our aim is to be theleading consultants for family offices, UHNWIs, banks and other companies in thefuture wealth space.

    • Owner & Founder
      • Jan 2010 - Jun 2019

      Representing a growing team of skilled professionals, Grass Network provides broadcasters and production companies with an efficient one-stop solution for all crew requirements. Actively connecting the best talent on offer with available opportunities, Grass Network has built a reputation of excellence among freelance teams and Industry clients. I am the founder and MD of Grass Network, and as an experienced Director / Producer, attribute the success of the business to the professionalism and reliability of its talent pool, as well as Grass Network's unique insight into the resource challenges and requirements of the TV industry. Grass Network's efficient, personalized service comes at no additional cost to the employer. A small percentage fee is charged to the freelancer in return for a non subscription, results only service, which provides the most challenging and rewarding roles, aligned to individual career ambitions.

  • August Productions
    • Cape Town Area, South Africa
    • Executive Producer
      • Aug 2013 - Jan 2015
      • Cape Town Area, South Africa

  • Expresso Show
    • Sea Point
    • Live TV Director
      • 2010 - 2013
      • Sea Point

      I was headhunted to Direct the live morning show Expresso on a permanent basis, one month after inception after the Producer realized that the show needed streamlining and capable management, effective immediately. When I joined the team I was asked to successfully find the cause of any hindrance in proficiency and to cut back dramatically on expenditure as well as to Direct the team through a live 2.5 hour, sponsor funded show.Therefore my roles include: • Making sure that the show stays in line with the vision of both Production and our sponsoring clients. • Managing a team of 25 crew members on a daily basis • Daily present brief to all Crew members and Presenters, theneeds of the Production team and clients (sponsors) respectively • Creating and tailoring concepts, after researching the client proficiently, that will successfully convey the message of the advertiser (client) to the public/consumer. • Managing client expectations in accordance with what can be carried out on Live TV. • Checking in with the client regularly to ensure that they are satisfied with how the concept is being executed. • Leading and navigating the team through anything that live television can throw at us, both technical and conceptual.

  • Okuhle
    • Cape Town Area, South Africa
    • Live Director
      • 2009 - 2010
      • Cape Town Area, South Africa

      I was headhunted to Direct the live show Hectic Nine 9 on a more permanent basis after Okuhle Media decided they would like a Director who would be dedicated to the show and help manage the production teams. They felt this was needed in order to create a more synchronized show between crew (Waterfront Studios) and production (Okuhle Media).Therefore, my roles include those normal to a Live Director (See Clockwork Zoo) as well as ones of a manager and facilitator.• Since moving to Okuhle is has been my responsibility to make sure that we are talking to the correct target market and follow through with mandate given to us by the SABC.• Make sure that all the teams; both production and crew work to their optimum• It is also my responsibility to make sure that the two companies needed to come together to make this production, (Waterfront Studios & Okuhle Media) do so in the most beneficial way possible.

    • Director
      • Jul 2008 - Nov 2009

      I directed a location based show, All Access, on a permanent basisfrom 2009 – 2010 and on a freelance basis since then. Whilepermanent with Homebrew Films I was also in charge of producingand directing numerous Corporate Commercials and Audio Visualpresentations such as the Media 24’s magazine releases and Men’sHealth Best Man awards.• As Producer, It is my primary role to interpret the needs of theclient and produce and present a script that will convey themessage of the product/client in a way that will keep theconsumer/viewer engaged and informed.• As Director, it is my role to make sure that what is in the briefis brought to life and stays true to the original wish of theclient• I deal with PR people and celebrities on a daily basis and havelearnt the skill of keeping many people happy withoutcompromising my product• I work with a number of well known presenters, keeping themmotivated and continuously improving on their skill• I also oversee any edits that are done on my inserts to makesure once again the message from conception is conveyed loudand clear.I am also proficient in other skills involved in the general process ofproducing an insert such as Budgeting, Research, Production andEditing.

    • Live Television Director
      • 2008 - 2009

      I have been Directing 3 shows this past year, namely, Hectic Nine 9,Keeping it Real and Hip2B2.• It is my primary role to interpret the script and present thecontent in a creative and engaging manner.• I direct a crew of 13 members in a multi-camera environmentthrough rehearsals and a live show.• I liaise with the clients and Line Producers, coordinating boththeir needs, whilst ensuring that the quality of the show ismaintained.• I work with a number of presenters, keeping them motivated toensure an upbeat show.• It is my job to make sure that the show is run according toschedule and as efficiently as possible.• I am able to oversee any edits that are done.• I am also proficient in other skills within a studio environmentsuch as vision mixing, airspeed controlling, floor managing.And have good knowledge of all other roles needed to carryout a show.

    • Location Research Manager
      • Jan 2007 - Jan 2008

      I was brought into the company when MIA Films decided that theywould like to set up a new department that would provide their clientswith all information regarding locations within South Africa.It was my responsibility to:• Set up and run the research department• Created and maintain the Location Database• Designed a more functional, user friendly FTP Site for theclient.• Create location FTP Sites according to scripts submitted to me.• Scout new locations according to scripts• Edit showreels• Set up processes that allow the department to run at a highefficiency rate.• Help the office with all IT queries, i.e.- setting up of email• Help office with all image and moving image work, i.e. –Letterhead designs, Presentations.2006 Campbell Associates, Financial Advice Assistant, Cardiff, UK• Write all letters to clients• Research any latest financial news that might effect of clientspolicies• File and organize documents• Check all files were up to date• Draw research for clients on any policies or funds that mightbe of interest

Education

  • 2004 - 2007
    Aberystwyth University
    Bachelor of Arts (BA), Cinematography and Film/Video Production

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Investment Management”

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