Experience

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  Southeast Bank Limited

  • Bangladesh
  • Banking
  • 700 & Above Employee

  • AVP (Corporate Affairs and CSR Division)

    • Jan 2024 - Present

    Corporate Affairs and CSR Division

  • First Assistant Vice President (Corporate Affairs and CSR Division)

    • Jul 2019 - Present

     Assessing the company’s communication needs and deploying appropriate intellectual, financial and infrastructural resources to fulfill these needs, checking out the Public Relation plan and regular interactions with top management for image build up of the Bank. Developing and executing the annual Public Relation plan to meet the communication strategy of the company, expertise in dealing with media to highlight company’s activities in the press and other media. Proficient in media buying, campaign management and dealing with ad- agencies for development of Public Relation material.  Sound experience of maintaining effective internal communication using tools like in-house newsletter, Face book, you tube, intranet, events, etc.  Effective copy writing and media planning skills, Handling and arranging press conferences, seminars, media interviews, event etc.  An effective communicator with good leadership, people management, relationship management and coordination skills. Ability to think and contribute ideas towards achieving strong corporate image and operational excellence. Highlight Expertise & Responsibilities:01. Maintaining Public Relation of the Bank.02. Planning, developing & creative communication.03. Coordinating and organizing all event & communications.04. Campaign Development for Product Launching & Execution.05. TV /Radio/Online Promotion & Image Designs for Press Advertisement.06. Strategic Messaging/Speech Writing/ Media Interviews.07. Branding/ Integrated Marketing Communications Campaigns.08. Needs Analysis & Identification.09. Interface with client leadership to identify vision, set priorities and balance competing PR Needs; ensured campaigns remained focused and effective.

  • Senior Executive Officer (Corporate Affairs and CSR Division/Public Relation Officer)

    • Oct 2015 - Jun 2019

    Southeast Bank Limited Designation: Joined as Principal OfficerDepartment: Corporate Affairs and Corporate Social Responsibility DepartmentDuration: (October 29, 2015 to till date 2016) Assessing the company’s communication needs and deploying appropriate intellectual, financial and infrastructural resources to fulfill these needs, checking out the Public Relation plan and regular interactions with top management for image build up of the Bank. Developing and executing the annual Public Relation plan to meet the communication strategy of the company, expertise in dealing with media to highlight company’s activities in the press and other media. Proficient in media buying, campaign management and dealing with ad- agencies for development of Public Relation material.  Sound experience of maintaining effective internal communication using tools like in-house newsletter, Face book, you tube, intranet, events, etc.  Effective copy writing and media planning skills, Handling and arranging press conferences, seminars, media interviews, event etc.  An effective communicator with good leadership, people management, relationship management and coordination skills. Ability to think and contribute ideas towards achieving strong corporate image and operational excellence. Highlight Expertise & Responsibilities:01. Maintaining Public Relation of the Bank.02. Planning, developing & creative communication.03. Coordinating and organizing all event & communications.04. Campaign Development for Product Launching & Execution.05. TV /Radio/Online Promotion & Image Designs for Press Advertisement.06. Strategic Messaging/Speech Writing/ Media Interviews.07. Branding/ Integrated Marketing Communications Campaigns.08. Needs Analysis & Identification.09. Interface with client leadership to identify vision, set priorities and balance competing PR Needs; ensured campaigns remained focused and effective.

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  ATN NEWS LIMITED

  • Karwan Bazar,Dhaka, Bangladesh

  • News Presenter

    • Feb 2012 - Mar 2016
    • Karwan Bazar,Dhaka, Bangladesh

    News Presentation

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  Trust Bank Limited

  • Shadhinota Tower, Jahangir Gate, Dhaka Cantonment,Dhaka.

  • Principal Officer and Incharge (Corporate Brand and Marketing Communication)

    • Apr 2010 - Oct 2015
    • Shadhinota Tower, Jahangir Gate, Dhaka Cantonment,Dhaka.

    Designation: Principal OfficerDepartment: Corporate Brand & Marketing Communication Duration: (Joined as Officer on May 09, 2010 then Promoted to Senior Officer after that Principal Officer and Worked till October 28, 2015 before resign)Highlight Expertise & Responsibilities:01. Maintaining Public Relation of the Bank.02. Planning, developing & creative communication.03. Works for diversification of products.04. Communication with Print & Electronics media.05. Coordinating and organizing all event & communications.06. Coordinate with entire banks all departmental works as an In charge of the department.07. Campaign Development for Product Launching & Execution planning.08. TV /Radio/Online Promotion & Image Designs for Press Advertisement.09. Strategic Messaging/Speech Writing/ Media Interviews.10. Branding/ Integrated Marketing Communications Campaigns.11. Needs Analysis & Identification.12. Branch/ATM Booth Grand Opening planning & execution.13. Interface with client leadership to identify vision, set priorities and balance competing PR Needs; ensured campaigns remained focused and effective.14. Researched and developed materials to enhance companies image building.CRISIS MANAGEMENTExperience in managing organizational crisis,for both internal and external factors,in past made him sharper to react fastwith effective planning and management.PROJECT MANAGEMENTGoals oriented project planning with proper coordination,monitoring and resource (time, talent and taka) managementin order to achieve milestones and completing the projectwithin the stipulated timeframe/s.

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  Bombay Sweets and Company Limited.

  • Gulshan

  • Brand,Communication and Events Executive

    • Apr 2008 - Apr 2010
    • Gulshan

    Bombay Sweets & Company Ltd :Designation: Executive, Marketing DepartmentDuration: (April 01, 2008 to April 30, 2010)Responsibilities:1. Brand planning & developing.2. Promotion of products.3. News letter editing.4. Establishing communication with print & electronics media.5. Coordinating and organizing all event & communications.I am a seasoned PR and Media Management Specialist with experience in Corporate Communication and Event Management. I am an energetic, ambitious person who has developed a mature and responsible approach throughout my career. Having very sound knowledge about as a PR professional, I am always organized and strategic to meet tight schedules, maximum exposure and best result for the organization.STRATEGIC PLANNINGGoals oriented Long-Term & Short Term planningwith effective budgeting to attain significant increase in brand valuation.KEY COORDINATION POINTAct as the key contact point for company managementfor PR & Branding issues with a focus ofmanaging and strengthening coordinationwithin all stakeholders, internal and external both.MEDIA RELATIONSHIPSStrong relationship with any media in Bangladeshbuilt on a 10+ years’ timeline down the lane which paves to achievehigh mileages against lowest possible expenses.BRAND AWARENESS & MARKET IMMERSIONClear understanding on the market the brand is operatingand what are the goals are needed to be achieved for the brand;thereby having strong hold on not only deriving the branding activities planning,but also on successful executions.STORY BUILDINGStrong command in building compelling stories for PR and Brandinghaving full understanding on the differences in between,with having keen insight on choosing right media mix,and developing and executing promo items and eventsaccordingly to ensure expected results.

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  CSB NEWS

  • Uttara, Dhaka,Bangladesh

  • Marketing Executive

    • Jan 2007 - Mar 2008
    • Uttara, Dhaka,Bangladesh

    CSB News:Designation: Executive, Sales & Marketing DepartmentDuration: (January 01, 2007 to March 30, 2008) Responsibilities:1. Direct sales.2. Communicate with distributor.3. Market survey.4. Related program planning.5. Communicate with news & program department.

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  The Daily Amar Desh

  • Karwan Bazar, Dhaka

  • Sub Editor

    • May 2004 - May 2005
    • Karwan Bazar, Dhaka

    The Daily Amar Desh:Designation: Sub Editor, Feature Department.Duration: (May 02, 2004 to May 11, 2005) Responsibilities:1. Feature writing & Editing.2. Life style page (Amar Jibon) make up.3. Related Sales.4. Coordinate with others News/Feature Department.5. Event coordinating.

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  The Daily Jugantor

  • Dhaka

  • Staff writer

    • Mar 2000 - Apr 2004
    • Dhaka

    The Daily Jugantor:Designation: Staff Writer, Feature DepartmentDuration: (from March 01, 2000 to April 30, 2004) Responsibilities:1. Feature writing & Editing.2. Page make up.3. Coordinate with others News/Feature Department.4. Event coordinating.