Experience

• 

  SAP

  • Greater Atlanta Area

  • Social Listening Manager & Brand Social Risk/Crisis Lead - SAP Global Social

    • Aug 2016 - Present
    • Greater Atlanta Area

• 

  SocialMedia.org

  • Board Member

    • Jan 2023 - Dec 2023

    SocialMedia.org is the community for people leading social media at major organizations. As a Board Member, I’m responsible for leading my organization’s membership in the community. If you’re leading social media at a major company, SocialMedia.org has a seat for you.

• 

  SAP Ariba

  • Atlanta, GA

  • Social Media Manager, Content and Community

    • May 2014 - Jul 2016
    • Atlanta, GA

    || Develop and implement social media channel strategies and social media campaigns across LinkedIn, Twitter, Facebook and Google+ to deliver optimal brand awareness, consideration and engagement. || Work with Lines of Business and Global Priority internal stakeholders and agency partners to deploy social media strategy, develop KPIs and measure and report on impact of social campaigns.|| Develop and provide social selling training for Inside Sales and Account Executives.|| Drive collaboration with Marketing and PR for social optimization of campaigns.|| Manage branded and unbranded LinkedIn Discussion groups.

• 

  SocialMedia.org

  • United States
  • Professional Training and Coaching
  • 300 - 400 Employee

  • Board Member

    • May 2014 - Jul 2016

    SocialMedia.org is the community for people leading social media at major organizations. As a Board Member, I’m responsible for leading my organization’s membership in the community. If you’re leading social media at a major company, SocialMedia.org has a seat for you.

  • Board Member

    • May 2012 - May 2014

    SocialMedia.org is the community for people leading social media at major organizations. As a Board Member, I’m responsible for leading my organization’s membership in the community. If you’re leading social media at a major company, SocialMedia.org has a seat for you.

• 

  UPS

  • Atlanta, Georgia

  • Social Media Supervisor

    • May 2012 - May 2014
    • Atlanta, Georgia

    || Advance UPS’s brand storytelling through the production of original content like the on-going series of organic Facebook viral hits featuring UPS driver heroes that generates case-study-level results.|| Guide and implement social media campaigns for top segment initiatives as well as overarching editorial content calendar across Facebook, Twitter, LinkedIn and Google+ to deliver optimal engagement. || Work with internal stakeholders and agency partners to develop and deploy social media strategy, develop KPIs and measure and report on impact of social efforts.|| Community management for the development of a legion of brand advocates and a wealth of user-generated-content (UGC) experiences that foster brand loyalty and drive organic channel growth.|| Lead crisis response on UPS social channels to minimize risk to brand reputation.|| Program the UPS YouTube channel to support marketing campaigns and the brand editorial calendar.|| Drive collaboration across marketing, PR and employee communications for improved visual execution and content reach.- Headstream 2013 Social Brands 100: The Ranking for UPS - #4 on Facebook, #23 Overall- Shareable: Biggest Brand Moments of 2013 - #2 UPS- Unmetric: The 11 Most Liked Brand Posts on Facebook - UPS #1, #2 and #3- TrackSocial: Top 10 Liked Facebook Brand Posts - UPS

• 

  Scripps Networks Interactive

  • Knoxville, Tennessee

  • Manager of Online Programming - HGTV.com

    • Sep 2010 - Nov 2011
    • Knoxville, Tennessee

    || As managing editor for HGTV’s design blog, Design Happens, helped grow the brand’s social media community by more than 30% year over year, while raising the profile of HGTV.com in the interior design industry. Managed the work of freelance feature bloggers and junior editors. Wrote blog posts with strong SEO focus covering trending topics, giveaways, on-air franchises and the HGTV Home consumer products line. Contributed to social media strategies and campaigns that aligned the blog with Facebook and Twitter for enhanced audience engagement of the brand.|| Programmed and published 19 feature vertical modules on HGTV.com reaching approximately 4 million unique visitors a month and 2 weekly e-mail marketing newsletters distributed to more than 2 million subscribers in support of major tent pole initiatives, advertising sales and seasonal content.|| Developed, executed and presented web analytics reports using Omniture and content audits, based on site specific and natural search terms, for targeted increases in SEO search engine rankings and editorial performance improvements to HGTV.com feature packages.

• 

  Travel Channel

  • Chevy Chase, Maryland

  • Supervising Producer - Short Form and New Media

    • Nov 2008 - Aug 2009
    • Chevy Chase, Maryland

    || Increased video stream growth by 300% to 400% year over year, surpassing the two million goal with more than five million video streams.|| Oversaw the editorial direction and the creative look of web-only video series and video shorts for broadcast series, including Man v. Food and Anthony Bourdain: No Reservations, distributed to web, mobile, VOD, social media and online syndicates. || Represented the department in the creation and implementation of 360-digital strategies for series. || Managed department workflow through CQI for deadline-driven delivery of products for internal clients.

• 

  The Weather Channel Interactive

  • Atlanta, Georgia

  • Broadband Writer/Producer - Weather.com

    • Apr 2006 - Nov 2008
    • Atlanta, Georgia

    || Increased video streams to 98 million in 2007 and to 260 million in 2008, surpassing 200 million goal.|| Produced news features and video slide shows published live through the content management system to the Weather.com homepage and distributed to mobile, YouTube and VOD.|| Wrote copy for headlines and descriptions, balancing editorial with SEO keyword objectives.|| Supervised editing of packages and thumbnail images. Edited videos on Final Cut Pro and Adobe Premiere.

• 

  Turner (Turner Broadcasting System, Inc)

  • United States
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Writer/Producer - Turner Classic Movies

    • Jan 1999 - Dec 2005

    || Won eight Gold and Silver TELLY Awards plus two Gold and Silver CTAM Mark Awards.|| CREDITS: The Essentials with Rob Reiner, TCM Classic Movie News, Private Screenings: Lauren Bacall, Settling the Score, Cher on Star of the Month Katharine Hepburn and more.|| Executed all stages of creative production: researching, interviewing celebrities, field/studio producing and directing, writing scripts, overseeing editing, graphics and audio sessions.|| Hired and led production teams, including directors of photography, editors, graphics and sound designers.

  • Associate Producer - Turner Classic Movies

    • Jan 1996 - Dec 1998

    Promoted to Writer/Producer.

  • Production Assistant - Turner Classic Movies

    • May 1994 - Dec 1995

    Promoted to Associate Producer.

• 

  Turner (Turner Broadcasting System, Inc)

  • Atlanta, Georgia

  • [freelance + contract] TCM Brand Management + Marketing + TCM Classic Film Festival

    • Jul 1908 - Apr 1912
    • Atlanta, Georgia

• 

  Turner (Turner Broadcasting System, Inc)

  • United States
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • [freelance] Writer/Producer - GameTap.com TV

    • Feb 1907 - Apr 1908

    || Wrote and produced mini-documentaries on video games for the leading game distribution website.|| Awarded an Emmy in TV Advanced Media Excellence for mini-doc Tetris. Emmy nominated for mini-doc Pinball.

  • [freelance] Writer/Producer - TBS Public Affairs

    • Mar 1906 - Aug 1907

    || Wrote and produced for the weekly news magazine series TBS STORYLine.|| Nominated for five Emmy Awards in Television News & Program Specialty Excellence.

• 

  Turner (Turner Broadcasting System, Inc)

  • Atlanta, Georgia

  • [freelance] Copywriter - TurnerSouth.com

    • Jan 1902 - Dec 1902
    • Atlanta, Georgia

    || Wrote episode articles for TurnerSouth.com in support of the series Junkin'.