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Qiana Thomas
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- Event Management
- Marketing
- Sports Marketing
- Management
- Sponsorship
- Show all
Bio
Credentials
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Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay, 2021- May, 2026 -
Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay, 2021- May, 2026 -
Virtual Event & Meeting Management
Event Leadership InstituteOct, 2020- May, 2026 -
Having Difficult Conversations
LinkedInApr, 2020- May, 2026 -
Effective Listening
LinkedInMar, 2020- May, 2026 -
Leading and Working in Teams
LinkedInMar, 2020- May, 2026 -
Teamwork Foundations
LinkedInMar, 2020- May, 2026 -
CMP
Events Industry CouncilNov, 2017- May, 2026 -
Certified Meeting Professional (CMP)
Events Industry CouncilNov, 2017- May, 2026
Experience
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United States
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Spectator Sports
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1 - 100 Employee
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Director, Events & Programs
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Apr 2021 - Present
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Senior Manager, Events & Programs
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Jul 2019 - Present
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Engagement Manager
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Oct 2013 - Present
Lead the Engagement Team on engagement efforts by The Trust, from idea conception to program/event inception. Oversee and manage all planning, and marketing aspects of up to 20 organizational events / meetings / conferences per year, for audiences ranging from 25-1500 individuals, while managing a $1.5 million budget and ensuring team meets all projected timelines . From 2016-2017, marketing efforts have resulted in an increase of 30% event attendance participation and 25% increase of eligible attendee enrollment into The Trust.Provide support to annual NFLPA events surrounding the Super Bowl, NFLPA Collegiate Bowl, NFL Draft and Former Players Convention. Coordinates with departments of the NFLPA to create and execute educational programs for former players.Serve as a liaison with the different Wives' organizations to assist with the outreach efforts to former players for events and educate them on the services available to their spouses through The Trust.Manage the application, awarding and processing of payments for approximately 300 students, upwards of $3 million dollar per year scholarship fund.Develop and manage relationships with The Trust partners and other third-party providers to ensure the effectiveness and relevance of programs offered to players.Assist the service team of The Trust with case management which include assisting with the assessment and identification of player's needs, recommendations for developing personalized treatment and programming plans and conducting follow-up meetings to solicit player feedback regarding services rendered.
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United States
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Spectator Sports
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500 - 600 Employee
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Programs Manager
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Nov 2009 - Oct 2013
Managed all planning aspects of former player events including but not limited to site inspections, property selection, contract negotiations, budget management, rooming lists, A/V requirements, food and beverage requirements, VIP travel, giveaways, décor, entertainment, speaker requests and attendee registration.Managed participation of 34 national chapters for charity events, annual scholarship program, monthly meetings, chapter rebates, officer elections and incentive programs, increasing membership over 10% from 2012-2013..Worked closely with the Former Players Director to create and administer new partner programming to assist former players with transition.Created strategic alliances with business partners and vendors to offer discounted services to members.Orchestrated membership campaigns and attendee incentive programs.Coordinated charity requests for individual former player appearances.Collected and managed data to create the former players membership directory.Coordinate with Corporate Marketing department to acquire sponsorship for annual former player events.Worked with Event Marketing and Player Services departments to ensure former player participation at NFL Players Association and NFL Players Inc. Events.
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Programs Coordinator
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Mar 2005 - Nov 2009
Answered daily correspondence from former players and wives regarding services.Screened and handled all incoming phone calls, mail and email.Maintained former player membership files using NFLPA proprietary membership database.Assisted with the re-organization of local chapters and the formation of new chapters.Coordinated charity requests for individual former player appearances.Created and implemented multi-year membership and incentive programs.Processed membership applications.
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Billing Specialist
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Oct 2000 - Mar 2005
Generated and distributed invoices and credits to customer accounts. Collected and researched vendor invoices to ensure that accounts are resolved in a timely manner. Processed invoices through the company database. Created letters of credit as payment for international customers. Completed...
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Education
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1995 - 1999University of Maryland College Park
Suggested Services
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Industry Focus. “Sports”
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References
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