Experience

• 

  Al Tayyab Group

  • Pakistan

  • Head of Sales

    • Feb 2024 - Present
    • Pakistan

• 

  Brands Unlimited Private Limited

  • Pakistan

  • Brand Manager

    • Feb 2023 - Jan 2024
    • Pakistan

    Effectively managed a portfolio of PUIG & COTY brands in the fragrance industry. Overseeing all aspects of brand strategy, product development and marketing.Developed and executed comprehensive brand strategies including market research.Successfully led cross-functional teams in the planning, creation, and execution of marketing campaigns that consistently met or exceeded KPIs resulting in increased brand visibility and consumer engagement.Nurtured strong partnerships with key retail stakeholders, ensuring prime in-store positioning and successful sales strategies.

• 

  Lucky Foods Pakistan

  • Pakistan

  • Head of Sales and Operations

    • Feb 2022 - Sep 2022
    • Pakistan

• 

  Al Shaheer Foods

  • Karāchi, Sindh, Pakistan

  • Head Of Sales

    • Nov 2020 - Sep 2021
    • Karāchi, Sindh, Pakistan

    Develop Strategies and Plans for company growth.Responsible for Volume and NPS for the channel across Pakistan.Responsible for Develop and trained the Sales team for desired skill level to help forsustainable growth in Food Service/ IMTs / L MT's/Industries and Corporate sectors.Meets Financial objectives by forecasting, requirements, initiating corrective actions.Building business fundamentals including structure, people capability, business processes.Ensure that agreed standards of customer’s services are met.Building and maintaining strong, long-lasting customer relationships

• 

  Big Bird Foods

  • Karachi

  • Regional Sales Manager

    • Mar 2019 - Nov 2020
    • Karachi

    Responsible for volume and NPS for the channel across the assigned geography.Building organizational structure appropriate for Food service, Corporate, LMTs, IMTs, GT, and HoReCa.Responsible for Develop and trained the development team for desired skill level to help for sustainable growth in Food Service/GT/LMTs/IMTs and Corporate sectors.Responsible to make promotional activities and monitor to those activities.Meets regional sales financial objectives by forecasting requirements, initiating corrective actions.Ensure that agreed standards of customer’s services are met.Resolve customer’s complaint regarding sales and services.

• 

  Venus pakistan pvt ltd

  • South

  • RSM Food Service/Retail

    • Nov 2017 - Oct 2018
    • South

    • Building business fundamentals including structure, people capability, business processes, • Achieves regional sales operational objectives by contributing regional sales information preparing and completing action plans productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.• Establish sales objectives by creating a sales plan.• Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.• Accomplishes sales and organization mission by completing related results as needed.• Responsible for Develop and trained the development team.

• 

  Unilever Food Solutions

  • Area sales Manger/National Cordinator (South)

    • Jul 2016 - Sep 2017

    • Responsible for developing overall Sales strategy and competitive growth strategy for different product line.• Responsible for developing overall Distributions Setup and Functions. (E.g. Forecasting, Warehousing, ROI, Stock Management etc).• Responsible for appoint new distributors and expansion of business in untapped areas.• Manage and resolve queries of distributors at National Level.• Responsible to make promotional activities and monitor to those activities at National level. • Closely liaison with cross functional department like tax, Treasury, Legal, Finance. Supply Chain,• Follows up with customers to ensure satisfaction with products purchased, and arranges modifications or other remedies needed. • Monitors customers' changing needs and competitor

  • Area Sales Manager(Central)

    • Jan 2012 - Jun 2016

    Develop sales strategy and competitive growth strategy for different product line with the distributorExpand overall Distribution setup and functions. (Forecasting, warehousing, ROI, stock management)  Analyze and develop new markets and grow the existing ones  Make sales strategies and line of actions separately for free trade and distributor business  Calculate target potential of customers and classify accordingly  Lock JBP (Joint Business Plan) with the distributor in the start of the year and review it monthly  Administer the whole business cycle from supply chain to distributor efficiently  Strengthen the bridge between distributor and the company through finance management  Manage 7 Distribution networks and infrastructures in 5 cities (Lahore, Multan, Gujranwala, Sialkot and Gujrat)  Ensure effective supply of the products to all the channel (LCA, Tea, Key accounts, free trade) by the distribution network Partner and negotiate with distribution on sales target increments and DSR team management  Educate Distributors on health and safety, and IT system management

  • Territory Manager

    • Sep 2007 - Dec 2011

    Expand reach and penetration Create new customer and grow existing ones  Develop markets for new products and services  Promote products and services offers to maximize sales  Manage key accounts individually  Monitor and report positioning of the products in the market for target setting  Forecast quarterly sales and set targets  Strengthen follows up system to ensure customer satisfaction  Analyze changes in the market and competitors’ advantages  Make business development score cards to depict sales increase  Prepare sales reports, maintain and submits records of businesses  Demonstrate and train customers on the application of products  Align with distributors on the monthly sales targets  Lead and manage DSRs sales team on market mapping and route planning  Conduct basic kitchen trainings for DSRs  Train DSRs on safety features, product knowledge and selling skills