Experience

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  BRITA Group

  • Germany
  • Manufacturing
  • 700 & Above Employee

  • Senior Marketing Manager B2B (Dispenser & Professional Filtration)

    • Jan 2024 - Present

    BRITA Group is one of the leading companies in drinking water optimisation.Key Responsibilities - • Develop and execute the local marketing strategy for BRITA Professional Filters and Dispensers, incorporating global strategies and brand office requirements• Manage all aspects of product marketing, including lifecycle, positioning, and strategic recommendations, ensuring alignment with group-wide strategies• Oversee the creation and implementation of integrated marketing campaigns across digital and traditional platforms to enhance brand awareness and customer engagement• Direct the management of the B2B flagship website and CRM strategy, developing content across various digital mediums to support business objectives• Collaborate with sales teams and other stakeholders to ensure seamless operational implementation of marketing strategies and achieve sales targets• Maintain and strengthen the BRITA brand integrity within the B2B market, monitoring market trends and competitor activities to inform strategic decisions• Foster relationships with key distributors and resellers to drive sales and enhance BRITA's market presence• Responsible for budget management within the Professional Filters and Dispensers division, ensuring optimal allocation and tracking of marketing funds• Support product management tasks, including the certification processes, product trials, and market introduction of new products• Engage with international counterparts, participating in global marketing initiatives and ensuring consistent brand messaging across markets

  • Senior Marketing Manager B2B & Product B2C

    • Apr 2022 - Dec 2023

    Responsible for BRITA Brand health and the development of B2B-focused strategies across the Professional Filtration and Dispensers division AU/NZ + overarching responsibility for Product Management across the Consumer division.Key Achievements and Responsibilities - • Develop Lead Generation strategy, coordinate CRM specialist• Launch new products under a business model of KAM/Resellers that deliver multiple installations• Use Net Promoter Score to measure, evaluate and improve customer loyalty. Identify gaps along with harnessing referrals, case studies and testimonials• Develop launch packages and collateral to drive brand relevance. Key messaging development and copywriting – highlighting competitive advantages and USPs• Thought leadership campaign collaboration with industry publications with Amplification across Print/Digital/Social• Adaption/Creation of best-in-class education materials• Develop testimonials and Brand endorsements to create awareness while strengthening advocacy and elevating brand credentials• Trade Show Activation

  • Senior Marketing Manager (B2B)

    • Jun 2018 - Apr 2022

    Key Achievements and Responsibilities - • Development of 5 year strategy with market segment analysis and modelling to secure local investment into new sectors, turning P&L around from negative to +20% Business Contribution• Leading Digital Marketing Manager to implement B2B marketing plans. Develop and support the learning of new business units• Led and developed Assistant Brand Manager to implement Consumer Product development launch and management.• Align and Coach Sales and Marketing teams to ensure high-performing teams with effective collaboration, alignment and accountability• Develop and implement marketing plans and budgets to increase brand awareness and image. Develop materials across marketing mix - ATL and BTL owned and earned, Digital (SEA, SEO, eDM, CRM, Social, Paid Search)

  • Senior Global Trade Marketing Manager

    • Jun 2015 - May 2018

    Development and execution of International Trade Marketing Strategy + Strategic support and launch of Brand into new markets.Key Achievements and Responsibilities - • Steering Senior Brand team and local markets, driving and supporting rebranding and multi-product launch strategies• Leading, coaching and supporting senior marketing teams for strategic launch into new markets (Turkey, China, Japan, North America)• Lead research into brand re-emergence in the North American market• Mentoring/coaching junior staff and Interns• Implementation of the group’s first research into shopper behaviour across multiple markets• Harmonisation of Amazon's communication approach• Developing and executing International Trade Marketing Strategy with a shopper psychology approach, supporting and coach local markets to implement effectively• Brief, lead and challenge creative agencies• Ensure effective alignment with the International Key Account Management team and development and roll-out of Global communication tool kits

  • Category Manager

    • Jul 2013 - May 2015

    Responsible for Consumer group and overseeing Branding of Professional and Vivreau divisions.Key Achievements and Responsibilities - • Best-in-class integrated marketing program and implementation with above-industry benchmarking• Successful member of Global project team with relationships benefiting local market, representing AU/NZ markets at International Marketing Meetings• Build an integrated brand strategy to increase relevance and awareness of BRITA in all segments• Social media implementation, growth in reach and engagement• Development and implementation of the business plan and budget, channel strategy, advertising and promotions plan to deliver on business objectives• Execution of Marketing plan in line with budget spend, development of communications and POS material• Work with internal stakeholders and customers to develop an effective marketing mix

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  Panasonic

  • Sydney, Australia

  • Product Marketing Manager White Goods and Small Appliances

    • Oct 2011 - Jul 2013
    • Sydney, Australia

    Panasonic is a leading technology partner to businesses and governments, at the forefront of everything from electric batteries to smart cities to high-tech stadium experiences. Key Achievements and Responsibilities -• Successful Collaboration with Japanese counterparts to launch two new product categories, outperforming budgeted sales and developing strong market share• Development and Execution of multi-category Business Plan and Budget• Re-evaluation of product and category pricing and Go to Market strategies• Most successful advertising and promotions plan in company history• Ownership of growth categories, undertaking necessary product management, forecasting and sales planning to deliver on Sales, EBIT and Inventory objectives• Development of communications, advertising and promotional plans to deliver on business objectives• Product Strategy development, lifecycle management and review, development of and implementation of pricing policy• Build strong and productive relationships with new and existing key customers

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  Electrolux Home Products

  • Sweden
  • Manufacturing
  • 700 & Above Employee

  • Product Manager - Refrigeration

    • Apr 2010 - Sep 2011

  • Product Manager - Dishcare

    • Feb 2009 - May 2010

    Responsible for brands Kelvinator, Westinghouse, Electrolux, Simpson, DishlexKey Responsibilities - • Secondment to APAC Regional head office Singapore, development of regional strategy including entry opportunities into growth markets• Drove category growth with new product, promotion and pricing strategies by identifying opportunities in new and existing areas of business• Development of robust Generation and Strategic Marketing Plans• Develop new products with regional team utilising local R&D resources and production facilities + collaboration with OEMs• Effective launch to market of new products and categories• Alignment of product and brand strategies• Maintenance of forecasting toolsKey Achievements:• Promotion from AUD$50mil Dishwashing to AUD$200mil Refrigeration category• Achieve budgeted market share, profitability and ASP targets

  • Marketing Graduate

    • Feb 2007 - Jan 2009

    Part of the pioneer program for Electrolux Australia, responsible for assisting in the creation of program framework and policy as well as identifying areas of improvement across business functions, including:• Product and Brand Marketing• Sales• Demand Flow• Distribution and Customer Contact Centre