Experience

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  Hetero

  • Mumbai, Maharashtra, India

  • Group Product Manager

    • Mar 2020 - Present
    • Mumbai, Maharashtra, India

    • Managing a portfolio worth Rs 150 Cr, encompassing Mylotin, Feminora, Pelitra, Secnia, Dydropal, Silero, and Fast3Kit• Effectively leading a team of 2 product managers, ensuring their success and productivity• Oversee multiple brands within the same product portfolio• Attaining market share objectives for the brands• Enhancing the prescription base and expanding the prescriber base• Developing comprehensive marketing strategies• Identifying and introducing new products to boost sales and profitability• Formulating trade offers and incentives to achieve sales targets• Monitoring product-wise contribution and pricing to optimize divisional profits• Creating timely promotional materials for field personnel and trade to generate awareness• Conducting field research to gather market insights and competitive intelligence• Cultivating Key Opinion Leaders (KOLs) and implementing engagement programs within allocated resources• Managing budgeting and resource allocation effectively• Conducting brand reviews and performing primary, secondary, ORG, and CMARC analyses for course correction• Aligning strategies with the divisional business plan for the medium and long term• Identifying and evaluating entry barriers for existing and new products• Enhancing effectiveness in clinics or healthcare settings• Fostering customer connections and maintaining a comprehensive customer database• Providing training and development opportunities for the field force• Coordinating with various cross-functional teams (CFTs) to resolve miscellaneous issues and implement strategiesAchievements:• Achieved a 5% market share for Mylotin within one year of launch, resulting in a brand worth Rs 15 Cr• Attained a 2.5% market share for Dydropal within its first year, amounting to an Rs 18 Cr brand• Increased the value of the vaginal care basket (Secnia/Feminora/Pelitra/Silero) from Rs 8 Cr to Rs 35 Cr in just two years

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  Elder Drugs and pharmaceutical (P) Ltd

  • Mumbai, Maharashtra, India

  • Group Product Manager

    • Jul 2010 - Sep 2014
    • Mumbai, Maharashtra, India

    • Managed a portfolio worth Rs 110 Cr of premium nutraceuticals in India, consisting of 48 products such as probiotics, fatty acid formulations, multivitamins, and antioxidants from the UK-based brand BioCare• Led a team of 2 product managers to oversee the portfolio effectively• Proactively developed marketing and promotional strategies to align with brand objectives and meet customer needs• Monitored business performance and analyzed the external environment using appropriate tools, took corrective actions as needed to achieve business objectives• Collaborated with external agencies to deliver brand initiatives and drive brand awareness• Accurately managed budgets allocated to the brand• Created and implemented operational plans tailored to the brand's lifecycle, optimized return on investment• Assumed full accountability for the brand and ensured the successful delivery of all related programs• Utilized marketing principles to deliver products that address customer needs, leveraged disease and market understanding to develop valuable customer insights• Supported and built a high-performing team to achieve team goals, including managing external agencies to align with team objectives• Acted as a brand champion, generated enthusiasm and maintained focus both internally and with external customers and agenciesAchievements:• Successfully increased sales of nutraceuticals to Rs 40 Cr within 2 years and reached Rs 110 Cr within 4 years• Achieved a market share of 10% for Biomulsion D within 3 years of its launch• Increased market share of Multivitamin to 15% within 4 years

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  Wockhardt Ltd.

  • Mumbai, Maharashtra, India

  • Product Group Manager

    • Jan 2003 - Jun 2010
    • Mumbai, Maharashtra, India

    • Managed a portfolio worth Rs 135 Cr, consisting of Butaproxyvon - Dextropropoxyphene, relaunched Aceroc group, Aceclofenac range group, and the new launch Aceroc Serra (Aceclofenac + Paracetamol + Serratiopeptidase)• Led new product launches, managing competition among team members and implementing rewarding schemes• Developed effective marketing strategies and validated their implementation feasibility• Evolved promotional plans, assessing their feasibility and potential impact• Conducted fieldwork in various geographical areas to gather insights and support strategic decision-making• Provided training and development opportunities to field staff, enabling them to implement strategies and compete effectively• Made suggestions for new formulations to enhance the product portfolio• Coordinated with the Product Management Team (PMT) to ensure adherence to operational norms and rectify any deviations• Conducted periodic reviews of PMT reports to evaluate individual effectiveness and propose corrective measures• Addressed field queries promptly and resolved them in a timely manner• Ensured the quality of inputs and timely dispatch according to established timelinesAchievements:• Achieved a market share of 15% for Butaproxyvon• Increased the market share of Aceroc to 7%

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  J. B. Chemicals & Pharmaceuticals Limited

  • Mumbai, Maharashtra, India

  • Product Manager

    • Aug 1998 - Jan 2003
    • Mumbai, Maharashtra, India

    • Managed a portfolio worth 55 Cr, overseeing the formulation of brand plans and proposing various marketing strategies in alignment with corporate policies• Planned and executed activities based on phased marketing strategic plans• Conducted market feasibility studies and collaborated with the Business Development (BD) team for portfolio expansion• Conducted research activities related to the evolved marketing plan• Explored new geographical areas and markets to identify customer targets• Assessed the feasibility of new product ideas for business plans• Conducted regular fieldwork to gain insights and develop effective marketing plans• Collaborated cross-functionally with sales, purchase, medical, and market research teams to execute strategies seamlessly• Collaborated with national and international Key Opinion Leaders (KOLs) to conduct therapy-shaping initiatives• Conducted periodic reviews to assess the implication of promotional campaigns and implemented corrective measures as needed• Provided support to the Head of Marketing in various marketing initiativesAchievements:• Increased the market share of Lekace to 10%• Successfully increased the sales turnover of the division to 50 Cr