Experience

• 

  CK Birla Hospital

  • Gurugram, Haryana, India

  • Manager

    • Jul 2022 - Present
    • Gurugram, Haryana, India

    Strategising, editing and writing content on Healthcare & Manufacturing (B2B & B2C) across digital marketing verticals in the Digital COE. Deliverables covered: SEO Content, Youtube Content, Social Media Content, CRM & Branding. Brands: The CK Birla Hospital, Birla Fertility & IVF & NBC Bearings (NEI)

• 

  AEMPL

  • Kolkata, West Bengal, India

  • Senior Manager Digital

    • Mar 2022 - Jul 2022
    • Kolkata, West Bengal, India

    Adventure Events Management Pvt. Ltd. or AEMPL is a two decade old on ground event management company that was looking to gradually enter the digital space. As a part of their team, I was responsible for: - Digital business development- Campaign ideation and pitch presentation- Influencer campaign managementBrands handled: Nihar Naturals, Zee Sarthak and Colours Bangla.

• 

  SVF Entertainment

  • Kolkata, West Bengal, India

  • Assistant Manager

    • Nov 2020 - Mar 2022
    • Kolkata, West Bengal, India

    SVF is a leading Entertainment & Film Production House in East India for Films, Web-series & TV Productions, Cinemas, Distribution, Music, New Media & OTT. • Head of Department - Social Media Content. Team strength: 6+• Ideated & supervised social campaigns for Films Web-series & Music releases across verticals, with a dynamic social media team.• Created and curated owned content across Facebook, Twitter, Instagram & Short-format apps, with keen attention to copyright management.• Achieved 90.4% increase in organic Facebook revenue in 2021 using classic content library and consumer insights.• Monetized a new channel SVF Stories under 10 months on Facebook.Special focus on community and celebrity management. Part of the 360° Marketing & Promotions Team.

• 

  Crows Nest

  • Kolkata, West Bengal, India

  • Social Media Content Supervisor

    • Mar 2017 - Nov 2020
    • Kolkata, West Bengal, India

    ▪ Create engaging content for local and national brands across digital platforms. ▪ Collaborating and brainstorming with the graphics and client servicing team w.r.t. campaigns from ideation through execution.▪ Editing blogs to make them SEO appropriate.▪ Writing wikis as per community standards.▪ Guiding a team of new entrants on the nuances of writing from digital marketing perspective.▪ Reporting performances.▪ Brands handled: - Zee Bangla & Zee Bangla Cinema (Media)- Zandu Health Care & Winkies India (FMCG) - Savourites' The Wall & 6 Ballygunge Place ( F&B)- Nuvoco Vistas Corp Ltd. (Cement & Building Materials)- NSHM Knowledge Campus & Calcutta Media Institute: CMI (Education)- Bandhan Bank (Banking and Financial Services)- Amalgamated Plantations Pvt Ltd Corporate & Foundation (Tea & Welfare)- Tata Innoverse ( Innovation)- Solace (Spa & Wellness)- Go Bengal (Tours & Leisure)- C K Birla Hospitals (Healthcare)- Swan Court (Real Estate)

• 

  UrsDigitally

  • Kolkata, West Bengal, India

  • Content Lead

    • Feb 2017 - Mar 2017
    • Kolkata, West Bengal, India

    - Signing off monthly content calendar of over 42 brands.- Ideating and analysing content strategies for brands mostly in real estate, sports, retail and entertainment.

• 

  Connecting Dots Kolkata

  • Kolkata, West Bengal, India

  • Freelance Content Planner

    • Nov 2016 - Jan 2017
    • Kolkata, West Bengal, India

    Responsibilities: - Providing detailed content plan and creating content for a local restaurant and bakery.- Creating content for social media platforms Facebook, Twitter and Instagram. - Tracking the response and updating strategy based on client inputs.

• 

  QED (Quite Easily Done)

  • Kolkata Area, India

  • Digital Content & Senior Account Manager

    • Sep 2015 - Oct 2016
    • Kolkata Area, India

    Managing digital branding across social media for various brands including ▪ ABP Pvt. Ltd. (Kolkata's leading News Daily) - The Telegraph t2, Metro, TTYou, TTIS▪ 91.9 Friends FM (Kolkata's popular fm channel)▪ Roots & Herbs (A Make in India Beauty and Wellness brand), ▪ Ambrish Damani Couture (Fashion Designer Label)▪ Edesia (Catering, restaurant & bakery)My key responsibilities were:1. Generating and pitching top of the mind content that is live and trending.2. Managing social media editorial calendar. 3. Developing social strategies to optimise performance.4. Fielding social media requests and reporting upon its execution.5. Ideating and visualising campaigns based on client's needs.6. Reporting overall performance. 7. Reviewing execution by executives and coordinating with graphic designers. In addition to this, I was as responsible for the in-house social media posts across platforms to create presence and brand awareness of the company.

• 

  Wisecrack Digital Studio

  • Kolkata Area, India

  • Web Content Writer

    • Jan 2014 - Dec 2014
    • Kolkata Area, India

    SEO blogs on Fashion, Lifestyle & Healthcare related topics for various websites

• 

  PwC

  • Kolkata Area, India

  • Professional Assisstant (Audit and Business Assurance Services)

    • Oct 2009 - Oct 2012
    • Kolkata Area, India

    Key Team Member for Statutory Audits of Listed Companies and NGOsLimited Reviews of Listed Companies for SEBI regulationsInternal Control Reviews for Listed companies and NGOsPreparing Reports and Audit Committe PresentationsPlanning Audit Assignments including resource handling and time allocation budgetsStock takes for Quarterly and Annual reviews in Listed and Unlisted companiesAlso was actively involved in the Buddy Program for introducing new joiners to the organisation.Also helped organize Training Programs

• 

  Aviva India

  • Kolkata Area, India

  • Financial Planning Consultant

    • Jun 2009 - Oct 2009
    • Kolkata Area, India

    Providing Bancassurance services for the Royal Bank of Scotland (RBS) Kolkata Branch. Dealing with insurance products and promotions through the banking company.

• 

  CK Birla Hospitals, India

  • Kolkata Area, India

  • IT Trainee

    • Jun 2007 - May 2009
    • Kolkata Area, India

    Hands on Training of Office Management at a Premier Hospital: B M Birla Heart Research Centre. It is part of the CK Birla Group.Preparation and finalisation of employee benefit accounts.Liaising between HR and IT department and updating accounting entries in Tally. Finally reporting to the manager of IT department with progress.

• 

  Greenfield NGO

  • Kolkata, West Bengal, India

  • Accountant

    • May 2006 - May 2007
    • Kolkata, West Bengal, India

    Accounting for financials of a NGO approved under section 80G of Income Tax Act 1961