Bio
Experience
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WIZCRAFT ENTERTAINMENT AGENCY PRIVATE LIMITED
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Mumbai, Maharashtra, India
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Group Head, Brand Activation
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Oct 2021 - Present
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Mumbai, Maharashtra, India
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Wizcraft International Entertainment Pvt. Ltd.
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Mumbai, Maharashtra, India
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Brand Activation
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Aug 2019 - Aug 2021
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Mumbai, Maharashtra, India
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Showhouse Event Management Pvt. Ltd.
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Mumbai, Maharashtra, India
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Group Account Manager
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Sep 2017 - Jun 2019
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Mumbai, Maharashtra, India
• Primary responsibility is to manage existing, new clients and their portfolios• Handling key accounts and leading client relations for: Cummins India, Diageo - luxury brands, Captain Morgan, Signature, ABD - Sterling Reserve music and Comedy project ( 10 cities tour with Papon - 4 cities and Vasuda Sharma, Raymonds and L&T.• Managing 360 marketing for in-house IPs - India’s largest theatre tourKey accounts Managed:Client : Diageo India Brands managed : Captain Morgan, Luxury brands - Classic Malts, Smirnoff, HR events & conferences.Responsibility : Account Management (All events and activations)Client : Cummins India LTD Event : HR events like Family days, 25 years celebrations, Corporate events like Plant launch etcResponsibility : Account Management – New client acquisition Client : Raymond Fashions IndiaEvent : Raymond fashion show at the Australian Embassy, Raymond Store Launch MumbaiResponsibility : Project ManagementClient : Total Event : Total hi- perf press launch Date : 12th Dec, Tote on the turf Responsibility : Project Manager – New Client Acquisition Client : L&T Financial ServicesEvent : LTFS – AGM, LTFS Two Wheelers Meet, Micro Loans workshop.Responsibility : Project Management – New Client Acquisition
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Geometry Encompass
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Mumbai, Maharashtra, India
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Manager
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Sep 2015 - Jul 2016
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Mumbai, Maharashtra, India
Key accounts managed:Client : Blue StarEvent : Commercial AC launch in Mumbai at Taj Lands EndResponsibility : Project ManagerClient : Mondelez – Bournvita Little ChampsEvent : MTO Shopper’s activation (6 months project)Responsibility : Account ManagerClient : Castrol – Global Supply Chain MeetEvent : XLT meet 3rd, 4th and 5th Dec 2015 (2 day’s conference in Radisson, Alibaug)Responsibility : Project ManagerClient : Castrol Event : Road safety activation for the supply chain team ( monthly Project for 2 years)Responsibility : Project ManagerClient : MSD: AsmanEvent : Alliance for saving mothers and new-bornsResponsibility : Project ManagerClient : USLEvent : Ciroc activations (Key accounts)Responsibility : Account ManagerClient : SoulfullEvent : School contact program for sampling of Soulfull products for kidsResponsibility : Account ManagerClient : Hardcastle RestaurantsEvent : McDonalds - In store activationsResponsibility : Account Manager
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India
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Events Services
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500 - 600 Employee
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Assistant Manager - Client Servicing
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Apr 2012 - Sep 2013
Understanding the brief, the brand and requirement of the task in hand• Client Focus: Service responsiveness, building relationship with clients• Translating the brief, client requirement to the internal team and delegating work within the team• Ideated and plan strategies for different brands, making pitch winning concept presentations• Project Management –planning & execution in cooperation with the creative and on grounds operation teams• Process adherence through timely project closures, invoicing etc.• Timely delivery and maintenance of quality standards• Brand knowledge and awareness about the market
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Senior Executive- Client Servicing
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Jul 2011 - Mar 2012
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Executive- Client Servicing
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Apr 2010 - Jun 2011
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Promo Marketing-Client Servicing management trainee wizcraft International Entertaintment Pvt.Ltd
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Sep 2009 - Mar 2010
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Management trainee
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Apr 2009 - Jun 2009
Responsibilities Client servicing and Operation
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Management trainee
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Oct 2008 - Oct 2008
LIVE PROJECTS UNDERTAKEN Project Out Reach (in-house live project)15days (10th Oct 2008 to 25th Oct 2008)Responsibilities: To promote our college by visiting different colleges, banks and coaching institutes
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Executive operation
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Jun 2007 - Mar 2008
Technical support and sales
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Education
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2008 - 2010NSB School of Business, New Delhi
2008; Post Graduate Diploma; B.M, 2010; Business Management; Marketing -
2001 - 2003Carmel High, Kolkata
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Gokhale Memorial Girls' School
Madhyamik -
University of Calcutta
2007 Bachelor of Science; s, Economics
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