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Bio

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Priscilla Liu is a seasoned professional with expertise in marketing, finance, and management. She has worked in various roles, including Partner at Taihill Venture, Founder at Premium Advisory Global Ltd., Financial Advisor at Snaplii, and Founder & CEO at 7heywave. Priscilla holds a Master of Science in Luxury Management from Université Paris Dauphine and a Bachelor's degree in Business Administration from Southwestern University of Finance and Economics.

Experience

  • Taihill Venture
    • New York, United States
    • Partner
      • Jan 2023 - Present
      • New York, United States

      Investing in disruptive technologies solving long-existing problems. Based in Boston, the hub of top innovators, scientists and universities.

  • Premium Advisory Global Ltd.
    • New York, United States
    • Founder
      • Apr 2024 - Present
      • New York, United States

  • Snaplii
    • Toronto, Ontario, Canada
    • Financial Advisor
      • Oct 2023 - Present
      • Toronto, Ontario, Canada

  • 7hey Agender
    • Shanghai, China
    • Founder&CEO
      • Feb 2021 - 2023
      • Shanghai, China

      7heywave is a brand which provides daily agender fashion solutions worldwide. Angel Wheel holds an esteemed valuation of 100 million supported by Asian top venture capitals & family offices. Representing the epitome of unisex chic in the modern age. 7heywave infuses emotion into technological innovation, revolutionizing the longevity of modern clothing. Providing consumers with an economically practical solution that is seamless, cost-effective and environmentally friendly.The creative team at 7heywave has been involved in numerous luxury and industry-leading brand projects, such as Yohji Yamamoto, Comme des Garçons, and Maison Margiela. 7heywave also became the first Chinese brand to be featured in Decentraland's Metaverse Fashion Week (MVFW), showcasing a new Chinese-tech aesthetic alongside Selfridges and Estée Lauder etc.

  • 寺库 SECOO
    • Beijing City, China
    • Branding & Content Marketing Director (Omni-channels)
      • Jan 2018 - Feb 2021
      • Beijing City, China

      Brief: Focusing on the ecosystem of luxury brands, SECOO provides E-commerce platform, offline experience center, luxury appraisal and maintenance service for customers. • 2019-2021, Brand marketing director in digital marketing department, led a team responsible for implementing company’s innovation marketing strategy. Partnerships with Prada, Miumiu, Thom Browne, Lanvin and Luisaviaroma etc. • 2018-2019, Operation & Marketing Manager in omini-channel operation. During the campaign of the Double Eleven, a record-breaking 100M RMB gmv was realized, marking an unprecedented achievement through a singular event.Mission:• Build up new digital marketing team, launch crossover marketing projects. (Omni-channels)• Use marketing tools to fine-tune marketing ROI and increase sales efficiency.• Assisted in presenting key financial data for company fundraising through market expansion results.• Liaised with potential investment institutions.

  • The Y Project
    • Paris Area, France
    • Showroom Manager
      • Dec 2016 - May 2017
      • Paris Area, France

      Y/Project, led by designer Glenn Martens, is a Parisian brand known for its innovative and avant-garde approach to fashion. Y/Project redefines contemporary luxury with a distinct, progressive edge. At Y/Project, I truly began my retail career and played a financing role in facilitating the brand's acquisition process.

  • Galeries Lafayette
    • Paris Area, France
    • Global BD Manager - Angarde
      • Jan 2016 - Dec 2016
      • Paris Area, France

      A prestigious fashion brand store, owned by a renowned French atelier, nestled within Galeries Lafayette, epitomizes the elegance and exclusivity championed by French aristocracy.

Education

  • 2015 - 2016
    Université Paris Dauphine
    Master of Science (M.Sc.), M2 Luxury Management
  • Shanghai Jiao Tong University
    Master, Business Administration and Management, General
  • Southwestern University of Finance and Economics
    Bachelor's degree, Business Administration and Management, General
  • 长江商学院
    Start-up Oriented Program, Consumer Industry

Suggested Services

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Industry Focus. “Venture Capital and Private Equity”

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