Experience

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  Simba

  • Head of Marketing

    • Jul 2023 - Present

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  Wabi Project

  • City Lead | Delhi NCR

    • Feb 2022 - Jan 2023

    Leading and scaling business for Wabi2B, an eb2b platform, fully funded by Coca Cola company

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  SC Johnson

  • Kuala Lumpur, Malaysia

  • Regional Brand Manager

    • Aug 2019 - Nov 2021
    • Kuala Lumpur, Malaysia

    Brand MarketingJun 2021 – Oct 2021 Ziploc and disinfection NPD Innovation •Leading NPD innovation for disinfectant brand extension across ASEAN – through the understanding of consumer insights/competitive trends and analysis of complex data, compute country wise 5-year net sales projection, cascading into annual forecasts, develop relevant product-price assortment, develop and execute GTM strategy •Spearhead all NPDs launch through coordination with stakeholders across functions – procurement, packaging, regulatory etc.•Own P&L for iconic brand Ziploc and its digital campaigns (Programmatic/Facebook/Instagram/Influencer/) across 4 countries Trade Marketing April 2020 – May 2021 Home Cleaning & Disinfection •Spearheaded BTL campaigns through channel specific strategies, impactful POSM development and execution working with MT and GT sales teams across Malaysia, Brunei and Singapore•Led the launch for a disinfectant amidst the pandemic contributing to its growth and overdelivering KPIS in Malaysia Brand Marketing Aug 2019 – Mar 2020 Air Care •Owned P&L and market share growth to achieve highest ever market share in Thailand (Dec’2019)•Launched a new format of air fresheners in Thailand, growth of +350 bps within a month of launch, through influencer marketing, executing TVC and digital campaigns, events and roadshows by working with global and local agencies

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  Dressfolk

  • E-commerce brand and business manager

    • Oct 2017 - Apr 2018

    Dressfolk is a new age woman’s clothing label with an objective to break stereotypes that surround Indian ethnic prints. It is a brand which embodies Indian and Western elements in one single blend.Roles and Responsibilities • Worked with the founder since the inception of the brand and designed business, marketing and growth strategies focussed at increasing brand visibility and sales. • Performed daily functional tasks including cost budgeting and optimization. • Led branding and marketing initiatives o increase social media footprint and achieve target revenue including research to identify target customers and the crafts to be launched• Produced engaging content for the social media platforms Key Achievements • Used Facebook and Instagram ads to achieve views per session at 2.8 (industry average of 2) and click rate of 4.7% (industry average of 4%)• Dressfolk been published by 'Fashion Revolution' a social organization that is a pioneer in the field of sustainable fashion• Spearheaded the project for the development of the website at the launch of the brand and its overhaul in March 2018 working with the UI/UX developer and the graphic designer managing to increase the customer conversion from 0.7% to 1.3%•Strategised personalization of customer experience reducing order return rate to 7% and increase repeat customers from 10% to 13% • Responsible for media coverage and alliances and responsible for Dressfolk to be featured on CNBC (television), LBB Delhi (internet) and The Hindu (print)• Crafted inspirational blogs achieving organic share rate of around 100-150 shares (interesting feat for a recently established start up)https://www.dressfolk.com

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  PwC

  • Assistant Manager

    • Apr 2017 - Sep 2017

    • Led a team of 3 to execute various GST implementation projects for SMEs that included conducting financial impact analysis, ensuring IT and operational preparedness through preparation of detailed project implementation blueprint • Provided numerous trainings to clients (including C Level executives) across various sectors consisting of people across functions in light of GST

  • Associate

    • Apr 2015 - Mar 2017

    • Worked as a financial and tax consultant for key clients in the FMCG and healthcare sector providing end-to-end assistance at the time of implementation of Goods and Services Tax in India• Involved in the end-to-end execution of GST Implementation project for the first GST project for PwC India for a FMCG client of revenue of over USD 770 mn – conducted financial impact analysis and the restructuring of business and IT processes for the client in light of changes due to GST • Developed a standardized financial model for computation of financial impact analysis as a result of GST. The model was adopted across PwC India for 100+ clients• Only female to represent a client for negotiation with their vendors to pass on the benefit under GST – successfully negotiating a benefit of USD 15000

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  DU BEAT

  • Correspondent

    • Jul 2010 - Feb 2011

    Reporter for the only student newspaper in Delhi University. Required submission of an article on a weekly basis requiring research on trending topics, interviewing students and teachers, covering various events

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  Mail Today (The India Today Group)

  • Intern

    • Jun 2009 - Jun 2009

    Interned with a national daily during college bagging various by lines, writing on topics of lifestyle and culture