Bio
Credentials
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Corporate Financial Statement Analysis
LinkedInJun, 2022- Apr, 2026 -
Google Ads Display Certification
GoogleJan, 2022- Apr, 2026 -
Google Ads Search Certification
GoogleJan, 2022- Apr, 2026 -
Certified ScrumMaster® (CSM®)
Scrum AllianceMar, 2023- Apr, 2026 -
Blue Ocean Strategy
S P Jain School of Global Management -
Technology Entrepreneurship: Lab to Market
Harvard University
Experience
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Cedar Management Consulting International
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Mumbai, Maharashtra, India
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Consultant
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Jul 2022 - Present
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Mumbai, Maharashtra, India
• Market research, competitive assessment & internal diagnostic study for key clients in Real Estate, Hospitality, Retail, Manufacturing, Alco-Bev• Successfully designed & implemented business growth, expansion & integration for a key hospitality company• Growth & expansion strategy | general retail & supermarkets partner• Market assessment, development of Go-To-Market strategy, product value proposition and sales forecast for a new-age paints brand• Understand customer product, developed business strategy & approach for construction material company• Client growth and marketing management for partnering Alcohol Brand
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IBS Intelligence
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Mumbai, Maharashtra, India
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Analyst
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Jul 2022 - Present
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Mumbai, Maharashtra, India
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Condé Nast India
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Mumbai, Maharashtra, India
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Manager - Marketing, Partnerships, Key Accounts
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Feb 2020 - May 2021
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Mumbai, Maharashtra, India
• Executed full-cycle client management for Traveller, GQ & AD – budgeting, marketing & content plans, digital campaigns for collaborating brands• Responsible for opportunity assessment & business growth strategies via multi-channel marketing - partnering brands across IN, APAC, US, EU• Developed category specific communication plans via best practices & market research leveraging in-house capabilities for efficiency enhancement• Achieved business value enhancement via strategic relationships & upselling digital solutions - advertisers, sponsors, partners & vendors
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Founder
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May 2018 - Feb 2020
• Executed product development, testing, channel marketing, channel partner relations, R&D, market research & retail sales• Introduced business matrix for product delivery, strong retail distribution, process alignment and product marketing• Managed e-retailing on Amazon & Flipkart seller platforms – inventory & order management, pricing, cataloging and product campaigns• 60 retail outlets reached | 5000 units sold per month | Profit margin achieved – 150%
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Reliance Industries Limited
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Mumbai Area, India
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Manager - Business Development, Marketing, Partnerships
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Jun 2016 - Aug 2018
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Mumbai Area, India
• Increased brand engagement via B2B partnerships with global corporate brands for global IPs & co-branding• Conducted farming and hunting of clients via discovery calls & meetings• Responsible for new client accounts, market analysis, P&L management, pricing, pipeline management, forecasting and client performance reporting• Responsible for client deal negotiation, deal structuring, legal contracting, and compliance• Worked with C-level stakeholders in devising business revenue & growth plans & forecasts, improving profitability & KPIs, and customer retention• Successfully executed strategic sales & marketing planning and opportunity assessment for business growth | selling & positioning against competition• Achieved - 8x revenue growth, 5x new accounts in two years
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Entertainment Providers
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700 & Above Employee
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Assistant Manager - Business Development, Marketing & Key Accounts
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Jul 2015 - Jun 2016
• Complete client negotiation, onboarding, contracting, revenue, pipeline, P&L, negotiation, and relationship management (C-level)• Provided partner clients with end-to-end strategic business & data driven marketing solutions to promote growth, revenue, and user experience• Cross-functional team collaboration & third-party collaboration for problem-solving, expanding services & product strategy as per client expectations• Communicate platform value proposition and pitch capabilities to clients• Initiated category specific new business, marketing initiatives & opportunity • Periodic client performance review and value evaluation with the help of sales & customer data and marketing performance reports• Increased - client portfolio by 8x, business growth by 10x, achieved 90% exclusive contracts and 300+ clients onboarded and served
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Senior Executive - Business Development & Marketing
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Nov 2013 - Jun 2015
1. Business Development B2B & B2C, Partnerships & Client Relations2. Worked closely with key stakeholders to successfully drive the non-cinemas business for West India3. Responsible for new category growth in West India
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Hostway Corporation
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Mumbai Area, India
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Senior Executive Client Servicing
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Apr 2012 - Oct 2013
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Mumbai Area, India
• Managed client accounts, digital ad campaigns, and web and mobile traffic optimization for global advertisers using advertising tech platforms• Understanding & operating online tools providing platforms solutions• Responsible for web and mobile product marketing, marketing collaterals and content, and production
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Digitas India
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Mumbai Area, India
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Executive - Client Servicing
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Apr 2011 - Aug 2011
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Mumbai Area, India
1. Social media and digital marketing campaign execution2. Allocating revenues, studying campaign performances, page management, studying social health data & developing social media content for brands and preparing appropriate digital marketing strategies3. New business development & client pitches
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Sales Representative
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May 2010 - Jun 2010
Internship - lead generation and sales for portable devices and electronics.
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Sales and Marketing
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Apr 2009 - May 2009
Internship - Real-estate Studying and benchmarking the prices, sq. ft area, no. of BHK, amenities, locality, parking etc, of real estate competitors and using the data to set standards of the Hiranandani project in Kandivali, Mumbai.
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Education
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2021 - 2022SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Master of Business Administration - MBA, Marketing -
2008 - 2011H.R. College Of Commerce & Economics
Bachelor of Management Studies, Marketing -
2006 - 2008JAI HIND COLLEGE, MUMBAI
Junior College, Science -
2000 - 2006Hiranandani Foundation School
Science
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