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Bio

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Pratiksha Karkera Jaipal is a seasoned media professional with expertise in news presenting, corporate storytelling, and content creation. With a strong educational background in Mass Media and Broadcast Journalism, she has honed her skills in conceptualizing and executing ideas for various media platforms. She has worked as a Senior News Reporter, Assistant Producer, and Head of Media for prominent media companies, including Shalimar Infotech Pvt Ltd, Republic World, and Times Network.

Experience

  • Polymerupdate
    • Mumbai, Maharashtra, India
    • Head of Media
      • Jun 2021 - Nov 2023
      • Mumbai, Maharashtra, India

      News presenting for pricing assessments on digital media (YouTube and Social Media platforms), conceptualizing corporate stories and interviewing business leaders from the plastics & petrochemicals industry.Creating content-driven news packages and need-to-be-told feature stories for the plastics and petrochemicals sector. In-depth research, pitching concepts, managing production and post-production of long-format & short-format videos.Hosting RACE (Recycling & Circular Economy) Conferences, TPC (The Polymerupdate Club) Events from 2021 and Plastindia International University's webinars in association with Jio Institute from 2022.Handling media partnerships for events in India and overseas. Anchored, produced, edited events like GPCA, Plastindia, APIC, India Chem, Plastic Pipes, Plastivision, Plexconnect from 2021. Looking after Media Sales for events in India and overseas. Managing a dedicated team of five media professionals for Asia's No 1 market intelligence company in the petrochemical space for the past 20 years.

  • Republic World
    • Mumbai, Maharashtra, India
    • Assistant Producer
      • Jan 2020 - Mar 2021
      • Mumbai, Maharashtra, India

      Worked as the rundown producer and created debate packages for Arnab's Primetime 9 PM show - Nation Wants To Know. Produced episodes for Major Gaurav Arya's Patriot and Blitzkreig.With a focus on graphics, design thinking and a live rundown of news bulletins, debate shows and special programming, I have expertise in quickly sizing up a story with impactful graphical presentation and delivering it in a defined timeline.

  • Times Network
    • Mumbai, Maharashtra, India
    • Assistant Producer
      • Dec 2018 - Nov 2019
      • Mumbai, Maharashtra, India

      I produced and programmed the "Leaders of Tomorrow" show on ET Now and similar projects for the Times Network's channels, including ET Now, Mirror Now, and Times Now. My primary focus was on conceptualizing and executing ideas for the show from start to finish. I managed the entire lifecycle of the show, from ideation, research, reporting, scripting, to ensuring the show's high-quality broadcast.I was responsible for creating scripts, AVs, vignettes, and ensuring the on-air quality of long and short-format episodes and shot offsite extensively for various other weekend shows across Times Now and ET Now. I conducted research and reported on industry trends, identified emerging startups, and monitored developments for key players across small and medium enterprises.I managed the show's social media presence across various platforms like Facebook, Twitter, Instagram, and LinkedIn. I also directed on-ground events for the show and handled production, client servicing, and event management companies to ensure smooth broadcasting.

  • Shalimar Infotech Pvt Ltd
    • Mumbai, Maharashtra, India
    • Senior News Reporter
      • Jul 2017 - Dec 2018
      • Mumbai, Maharashtra, India

      I have worked as a Senior News Reporter at Shalimar Infotech, a Global Petrochemicals Digital News Channel, creating packages for stories on Maharashtra Plastic Ban, News Presenting for pricing assessments on plastics and petrochemicals, conceptualizing Corporate Story Videos, interviewing business masters from the industry as well as handling Media Partnerships for events pan India and overseas.

  • India Today
    • Mumbai Area, India
    • Reporting & Production Intern
      • Apr 2017 - Jun 2017
      • Mumbai Area, India

      I have worked as an Intern, learning both, reporting and production at Aaj Tak. From taking individual bytes of actors for various daily soaps to covering photo shoots for TV shows such as Dance + Season 3, shadow reporting with senior reporters, over the time, in my internship, I covered major events and occasions at Aaj Tak. Whilst in production, I helped in creating Rundowns, researching on trending news that would go up on the show the very day, handling the Youtube section of Saas Bahu Aur Betiyaan, a segment on Aaj Tak that goes on-air at 02:25 PM IST.

  • Pawan Manglani Photography
    • Mumbai Area, India
    • Social Media Marketing Trainee
      • Jun 2016 - Jul 2016
      • Mumbai Area, India

      My job at Pawan Manglani Photography as a Social Media Marketing Trainee was to build his presence on all social media platforms right from scratch. Scheduling of posts on Facebook and Instagram, writing for the blog (Pawan Manglani Photoblog), database entry, managing, and editing content were a part of my responsibility.Accompanying him on various photography shoots and capturing 'behind-the-scenes' shots to enhance his social media presence were covered here in a short span of time.

    • Content Management Intern
      • May 2014 - Aug 2014

      Writing for the blog (Ascian Labs) helped me develop a knack for writing about stories that made rounds during the year, of which, many saw the daylight in getting published at Ascian Consultancy, now Ascian Solutions. I also helped in managing and editing of the content that went up on the site, along with handling the Facebook page of the firm.During the course of the internship, I was later promoted to the position of Editor-in-Chief at Ascian Consultancy.

Education

  • 2003 - 2011
    St. Xavier's Group of Schools
    SSC, 87.80%
  • 2013 - 2016
    Ramnarain Ruia College
    Bachelor's in Mass Media, Bachelor's in Mass Media (Journalism)
  • 2016 - 2017
    St. Paul's Institute of Communication Education
    Post Graduation Diploma, Broadcast Journalism
  • 2011 - 2013
    D.G. Ruparel College Of Arts, Science and Commerce
    HSC, Arts

Suggested Services

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Industry Focus. “Plastics Manufacturing”

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