Experience

• 

  Skyroot Aerospace

  • India
  • Space Research and Technology
  • 200 - 300 Employee

  • Vice President Brand and Communications

    • Feb 2024 - Present

    Advance the global profile of Skyroot Aerospace as the fastest growing Indian private aerospace manufacturer and commercial launch service provider with a mission to eliminate entry barriers to low-cost satellite launch services and make spaceflights affordable, reliable, regular and accessible for all. Foster the Skyroot Aerospace brand value among investors, partners and customers as a leading space enterprise and reinforce stakeholder confidence in its class-leading capabilities as a formidable player in the fast-expanding global space economy. Build and deliver compelling brand content which advances the brand awareness and reputation of Skyroot among global customer community, institutional investors, vertical media, and the scientific community. Foster strong relationship with leading Indian and global media to create and tap organic story opportunities to build the brand and leadership profiles. Steward internal communications, and create tools and platforms to foster organizational communications that helps build engagement, ownership and stickiness. Liaise with various governmental bodies and visiting delegates on mission related communications and compliance, and ensure smooth sail for various projects and missions of the company from start to finish. Build and deliver strategic content for investors, partners, government departments, which helps the stakeholders to be updated on developments and mission milestones that are achieved.

  • Director - Brand and Communications

    • Aug 2023 - Feb 2024

    Advance the global profile of Skyroot Aerospace as the fastest growing Indian private aerospace manufacturer and commercial launch service provider with a mission to eliminate entry barriers to low-cost satellite launch services and make spaceflights affordable, reliable, regular and accessible for all. Foster the Skyroot Aerospace brand value among investors, partners and customers as a leading space enterprise and reinforce stakeholder confidence in its class-leading capabilities as a formidable player in the fast-expanding global space economy.

  • Lead Brand and Communications

    • Oct 2022 - Aug 2023

    Advance the global profile of Skyroot Aerospace as the fastest growing Indian private aerospace manufacturer and commercial launch service provider with a mission to eliminate entry barriers to low-cost satellite launch services and make spaceflights affordable, reliable, regular and accessible for all. Foster the Skyroot Aerospace brand value among investors, partners and customers as a leading space enterprise and reinforce stakeholder confidence in its class-leading capabilities as a formidable player in the fast-expanding global space economy.

• 

  GrowthByte

  • India

  • Co-Founder & Director - Brand and Communications

    • Oct 2020 - Present
    • India

• 

  Unimoni

  • United Arab Emirates
  • Financial Services
  • 700 & Above Employee

  • Director Of Communications And Public Relations

    • Apr 2018 - Oct 2022
    • Abu Dhabi

    The mandate is to build sustainable and incremental stakeholder value for UAE Exchange and Unimoni globally through the employment of effective communications and engagement strategies, in line with the overall direction set by the holding group, Finablr (LON:FIN). The position reports to the Chief Executive Officer.

• 

  UAE Exchange

  • United Arab Emirates
  • Financial Services
  • 700 & Above Employee

  • Director Of Communications And Public Relations

    • Jan 2015 - Oct 2022

    The mandate was to develop and drive comprehensive strategic communications programs for UAE Exchange across 28 markets of direct operations, delivering on its apex mission, reputation goals and business objectives, employing a balanced channel mix (owned, earned, paid and shared) for effective engagement with key publics. Create positive external publicity opportunities for the top executive and contribute to the global thought leadership of UAE Exchange in all key markets. The position reported to the Chief Marketing Officer.

  • Senior Manager - PR and Communications

    • Apr 2009 - Jan 2015

    Lead the global communications for UAE Exchange in a busy external communications environment. Understand the dynamics of the stakeholder landscape across traditional media, digital channels and other emerging touch-points to advise senior leadership on how to influence public policy around the sphere of operations, and internal teams on stakeholder engagement. The position reported to the Chief Marketing Officer.

  • Manager - PR and Communications

    • Nov 2007 - Mar 2009

    Oversee the creation and dissemination of all external and internal communications ensuring consistency in voice, tone and quality, aligned to the brand narrative and message house of the UAE Exchange brand. As content lead, develop and communicate the company’s messages through articles, speaking abstracts, commentaries, editorials, social media items, interviews, white papers, case studies, press releases, presentations and other written elements. The position reported to the Head of Marketing.

  • In Charge - Corporate Communications

    • May 2007 - Oct 2007

    Define communications goals for UAE Exchange across business, brand, and consumer segments, and define strategic priorities for key regions and markets. Place strategic content in key media based on business priorities for markets and products by assuming overall responsibility for media relations and managing of press office globally. The position reported to Vice President- Business Development.

  • In Charge Planning and Development (Corporate Office)

    • Mar 2004 - May 2007

    Execute the corporate and business transformation projects of UAE Exchange, with focus on internal capability building, functional differentiation, organizational systems and processes, as part of a regional leadership strategy.

• 

  Tourism India Publications

  • Trivandrum, Kerala, India

  • Business Correspondent

    • Mar 2002 - Jan 2004
    • Trivandrum, Kerala, India

    The key mandate was to undertake industry tracking and business reporting on important developments related to policy and infrastructure in the tourism, travel and hospitality sectors across India and the Middle East. Build sustainable relationship with ecosystem players across private sector, government departments and industry bodies to bring advertisement revenue to the publications group. Represent the publication as official partner in major Indian travel and tourism fairs like TTF and IITM and international travel fairs like WTM London and ITB Berlin. Contribute thought pieces and editorial content for the monthly issues of Tourism India magazine, and coordinate its design, development, printing and subscription lists. Included nation-wide travel in India and international travel corresponding to international fairs.