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Bio

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Pornpavee Jamie Asavasamroeng is a seasoned marketing professional with expertise in data strategic planning, media planning, and digital marketing. She has worked with various companies, including VGI Digital Lab, Nipa Digital Marketing Agency, and Toyota Motor Thailand, Co. Ltd. She holds a Master's degree in Project Management from Northeastern University and a Bachelor of Business Administration from Chulalongkorn University.

Credentials

  • Master of Professional Studies Digital Media
    Northeastern University
    Dec, 2020
    - Apr, 2026
  • First Step Korean
    Yonsei University
    May, 2020
    - Apr, 2026
  • Google Digital Garage - The Fundamentals or DigitalMarketing
    Google
    Feb, 2019
    - Apr, 2026
  • Advanced Google Analytics
    Google
    Jun, 2021
    - Apr, 2026
  • Google Analytics for beginners
    Google
    Apr, 2019
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google
    Mar, 2021
    - Apr, 2026

Experience

  • VGI Digital Lab
    • Bangkok, Bangkok City, Thailand
    • Data Strategic Planning
      • Jul 2022 - Present
      • Bangkok, Bangkok City, Thailand

      - Create a proposal and media plan for pitching clients with the right target audiences (VGI Data) and the right media - Work closely with the team and monitor ads performance to meet KPIs (Facebook Networks, SEM, YouTube, LAP, TikTok, etc.)

  • Nipa Digital Marketing Agency
    • Bangkok, Bangkok City, Thailand
    • Strategic Planner
      • Jul 2021 - Jun 2022
      • Bangkok, Bangkok City, Thailand

      - Research and analyze data (market, brand, competitors, target, social media platforms, budget allocation, and estimated KPIs) to create a marketing and media plan for pitching a client from various sectors.Work closely with the team and track ads performance to meet KPIs (Facebook Networks, SEM, YouTube, SEO, Twitter, LAP, TikTok)Monthly Report: Convert all ads results and data into a visualized report (Google Data studio)

    • Capstone Project
      • Sep 2020 - Dec 2020

      - Helped to develop The Rising Sun Counseling brand; improve imagery and tone of voice, and establish brand colors with a palette- Developed strategies and tactics to enhance social media presences, content, website, and SEO - Created visual content on Canva.com to align The Rising Sun’s brand across social platforms and improve social media presence and visuals- Created a current website and agency-ready website mock-ups for website development by using Adobe Xd to have a modern website look that aligns with the target audience and to prepare The Rising Sun Counseling for expansion to an agency

  • BREACH
    • Boston, Massachusetts, United States
    • Marketing Analyst Intern
      • Apr 2020 - Jul 2020
      • Boston, Massachusetts, United States

      - Help shape marketing and communication strategy for cyber theft solutions- Grow the company's social media following with value-added content focusing on LinkedIn- Analyze social media results and trends in the insurance and crypto industry- Research and analyze data of crypto insurance market and related technology

  • Headliners in Education
    • Greater Boston Area
    • Academic Project
      • Apr 2019 - Jun 2019
      • Greater Boston Area

      - Developed the brand in order to raise brand awareness and help to connect between K-12 students and newsmakers by generating ideas to create an infographic which can easily represent and describe the brand- Created strategies and contents on social media platforms including Facebook, Twitter, and Instagram for brand awareness and brand engagement- Tracked and analyzed social media metrics to increase performances

  • Bricks4kidz Thailand
    • Bangkok Metropolitan Area, Thailand
    • Teaching Assistant
      • Jun 2017 - Mar 2018
      • Bangkok Metropolitan Area, Thailand

      - Assisted foreign teachers to communicate and teach kindergarten or primary school students to build Lego bricks/robots and learn English. This job provided me with an opportunity to speak English and communicate with foreigners.

    • Marketing Officer
      • Aug 2016 - Aug 2017
      • Bangkok Metropolitan Area

      - Developed brands related to food products, such as vacuum fried banana and mango, vacuum fried banana with chocolate dip, ready-to-drink yogurt- Planned for marketing strategies and events: Generated ideas to create a LINE sticker and coordinated with event organizers to join food and beverage events- Created contents to promote the brands on social media including Facebook and Twitter and coordinated with a graphic designer to create infographics- Gathered information by interviewing people for market research and analysis to develop and launch a new product

  • Toyota Motor Thailand, Co. Ltd.
    • กรุงเทพมหานครและปริมณฑล, ประเทศไทย
    • Sales And Marketing Intern
      • Jun 2016 - Jul 2016
      • กรุงเทพมหานครและปริมณฑล, ประเทศไทย

      Regional Sales zone 2(Supporting sales and marketing for North, East and South Toyota's dealers)

Education

  • 2018 - 2020
    Northeastern University
    Master's degree, Project Management
  • 2013 - 2017
    Chulalongkorn University
    Bachelor of Business Administration - BBA, Marketing

Suggested Services

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Industry Focus. “Advertising Services”

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