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Bio

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Credentials

  • Programmatic Advertising Foundations
    LinkedIn Learning
    Feb, 2022
    - Apr, 2026
  • Online Marketing Foundations
    LinkedIn Learning ⋅ Course Certificate
    Feb, 2021
    - Apr, 2026
  • Microsoft Global Challenger
    Microsoft
    May, 2020
    - Apr, 2026
  • Kellogg: Modern Marketing - Distinction
    Microsoft - Kellogg
    Mar, 2019
    - Apr, 2026
  • Google Digital Garage
    Google
    Mar, 2018
    - Apr, 2026
  • Driving Digital Marketing
    Microsoft
    Nov, 2017
    - Apr, 2026
  • Situation Leadership
    Slingshot Group Thailand
    Sep, 2015
    - Apr, 2026
  • Gamification
    Coursera
    Oct, 2012
    - Apr, 2026
  • Certified Solutions Marketing
    Solutions Insights
    Aug, 2012
    - Apr, 2026

Experience

  • VGI Digital Lab
    • Bangkok, Thailand
    • Senior Business Development Manager
      • Apr 2021 - Feb 2024
      • Bangkok, Thailand

      - Product Development & Process Improvement: Building a strategy and leading the execution roadmap to drive the development and improvement of VGI and VGI Digital Lab products and processes. - Commercial: Engaging in day-to-day conversation to drive Digital Ad, Digital Marketing, and Data Product adoptions and sales with brands, agencies, partners, and internal cluster leads. Making sure to support company's PnL.- Team Management: Managing a team of Business Development executives. Providing guidance and coaching them to deliver beyond objective results. Reporting to MD and CEO of VGI.- Led the execution of building in-home solutions to monetizing the process and infrastructure of last mile logistics partners. Improved existing medias solutions that provide brand clients awareness and engagement.

    • Device Marketing Manager
      • Apr 2018 - Nov 2020

      - Co-led strategic planning by effective collaboration with Multi-National Accounts on channel readiness and sales support related to programs for Windows Commercial leading to 20% year over year growth and supported demand generation activities which boosted Windows Consumer growth from 20% to 80% within 6 quarters- Drove digital transformation and commercial strategic business planning with our partners ranging from OEM, Distributors & Resellers such as Channel Readiness, Channel Sell-In Programs & End-Customer Demand Generation Marketing Activities Promoting Modern Workplace Solutions- Partner assessments/capability scoring – growth plans to address opportunities/gaps to help our partners & Microsoft meet their business objectives- Built and managed account profiles to keep track of the partners’ capability and strategy

    • Channel Marketing Manager
      • Mar 2017 - Mar 2018

      - Contributed to the 17% Year on Year Retail growth of Microsoft Partners by improving digital content- Delivered 22pt lift on purchase intent in PC sales by executing the “Modern PC” digital campaign

  • Facebook
    • Singapore
    • SMB Program Manager – Client Service Community
      • 2015 - 2016
      • Singapore

      - Managed the advertiser CSAT score which was over 50% above the global average by effectively managing 10 moderators covering 5 APAC countries- Improved moderator performance by developing a Recognition Program and establishing standard reporting metrics and benchmarks- Analyzed customer cases to provide feedback and insights to improve internal processes that increase customer satisfaction- Raised content quality of online forums by refreshing and updating material and improving its effectiveness in supporting the advertising community

    • Thailand
    • Technology, Information and Internet
    • 700 & Above Employee
    • Business Development and Platform Strategy Manager
      • Mar 2015 - Nov 2015

      - Achieved business plan objectives and margin by providing a financial perspective to a business team- Financial analysis and cashflow forecasts- Supported business unit leads, in performance reviews

    • Partner Manager
      • Oct 2013 - Feb 2015

      - Led the integration of True ID within True and CP Group, aiming for 100% integration within 2015 - Main responsibility in Partner Management and Customer Relationship Management Program. - Identified and analyzed potential business implementation domestically and internationally.

    • Marketing Specialist
      • Nov 2012 - Jun 2013
      • Cambridge, MA

      - Developed and implemented marketing strategies, for expanding the company medical devices business- Generated sales opportunities by identifying potential business partners within the United States

  • CDC Development Solutions
    • Greater Boston Area
    • Marketing and Social Media Intern - MBAs Without Borders
      • Jun 2012 - Aug 2012
      • Greater Boston Area

      - Developed Social media strategy and action plan for MBA Programs- Development of MBA Programs marketing material- Assisted with MBA Programs with content design- MBA Programs website support and design

  • dtac
    • Bangkok, Thailand
    • Senior Executive - Business Development
      • Jul 2009 - Aug 2011
      • Bangkok, Thailand

      Built and maintained a customer base of more than 550 business accounts valued at USD500,000 in annual revenue. Developed strategic plans to increase both revenue and number of customers to strengthen partner relationship with Vodafone Global Enterprise- Engaged with Vodafone Global Enterprise (VGE) to focus in Multinational Companies (MNC)- Transformed the VGE relationship into local revenue and strong relationship for dtac and customers- Drove MNC revenue, customer satisfaction and profitability together with internal Key Account Managers in each industry- Directed and coordinated activities with VGE in various offices i.e. UK and Asia Pacific- Developed specific goals and plans to help prioritize and win business in the bidding process with local customer and VGE- Built constructive and cooperative working relationships with VGE and corporate Key Account Managers and maintained them over time- Assisted the Development Division with execution strategic plans and initiatives

    • Product Manager
      • Jul 2008 - Jun 2009
      • Bangkok, Thailand

      July – December 2008: Seagate Hard DiskJan – June 2009: Paper Business: Idea Green, T.K.S. Paper, and Print D- Analyzed the cost of product for determining the appropriate pricing- Monitored gross profit to align with company standard- Managed the product sales plan to achieve the company target in terms of gross profit, revenue and quantity- Reviewed the material planning and inventory monitoring to align with the company standard- Monitored the aging inventory and clearance process- Surveyed the market to understand the market situation and customer behavior and requirements- Analyzed the customer needs and market trends to identify the product plan that matches with the business requirement to generate the sales opportunity

    • Marketing Trainee in Original Equipment Manufacurer (OEM) Business Unit - Leadership Program
      • May 2007 - Jun 2008
      • Bangkok, Thailand

      Assisted Segment Marketing Lead, Partner Account Manager, and Distributor Account Manager- Acted as liaison between various products and worldwide campaigns- Participated in marketing strategic planning - Responsible for implementing and managing all the marketing plans for business unit- Participated in forecasting the sales pipeline review- Highlighted Campaigns: Right PC (Best Marketing Campaign for 2008 by Marketeer Magazine), National Software Intellectual Property Campaign, Super Reseller Program, Microsoft SuperStar and etc.

Education

  • 2011 - 2012
    Hult International Business School
    Master of Business Administration, Marketing
  • 2012 - 2012
    Harvard Extension School
    Project Management
  • 2002 - 2007
    Chulalongkorn University
    Bachelor of Business Administration (International Program), International Business Management

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Industry Focus. “Advertising Services”

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