Experience

• 

  OSOTSPA CO.,LTD.

  • Head Of Marketing SEA

    • Nov 2016 - Present

    Clmv

• 

  Unilever

  • Bangkok

  • Marketing Director

    • May 2016 - Oct 2017
    • Bangkok

• 

  Mondelēz International

  • United States
  • Food and Beverage Manufacturing
  • 700 & Above Employee

  • Marketing Manager (Chocolate&Cheese)

    • Aug 2014 - Dec 2014

    Aanalyzed risks and opportunities in Thai market, suggested the winning bundle of the launch in advertising, promotion, and display. Ensured successful launched in Thai market and kept on tracking the post launch to adjust the on going plan.

  • Marketing Manager (Candy)

    • Jun 2010 - Dec 2014

    Managed portfolio of candy ($60 Mil Revenue), handled advertising and promotion budget ($9 Mil), initiated new product & lead the launch, identified growth opportunities for the category.

  • Marketing Manager (Gum)

    • Jan 2014 - Jul 2014

    Managed portfolio of gum ($50 Mil Revenue), handled advertising and promotion budget ($8 Mil), identified issues & opportunities for the category, worked with regional team to rebound global gum business.

• 

  Mondelēz International

  • Bangkok Metropolitan Area, Thailand

  • Group Brand Manager (Clorets & Chiclets)

    • Oct 2006 - May 2010
    • Bangkok Metropolitan Area, Thailand

    Managed portfolio of candy ($25 Mil Revenue), handled advertising and promotion budget ($3Mil), suggested effective communication strategies & new products in the pipeline and P&L managementLaunched Clorets gum in Vietnam market with 5% market value share in 2009.

• 

  Danone

  • Bangkok Metropolitan Area, Thailand

  • Senior Product Manager

    • May 2004 - Sep 2006
    • Bangkok Metropolitan Area, Thailand

    Responsible for brand communication strategy, new product launch and advertising and promotion budget management

• 

  Mondelēz International

  • Bangkok

  • Product Manager

    • Jan 2001 - Apr 2004
    • Bangkok

    Dentyne Gum Manager