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Pooja Srivastava profile image

Pooja Srivastava

National Marketing Officer at Concrete Institute of Australia
Intro Book
Pooja Srivastava, a seasoned marketing professional with 5+ years of experience, holds an MBA and expertise in digital marketing, brand management, and strategy, with proficiency in English and Hindi.
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Location
North Sydney, New South Wales, Australia, AU
Languages
  • English -
  • Hindi -
Skills
  • Marketing Strategy
  • Digital Marketing
  • Brand Management
  • Marketing Management
  • Strategy
  • Show all
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Bio

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Credentials

  • Adobe Indesign Certified
    University of Sydney
  • Adobe Suite for Design and Presentation Certified
    University of Sydney
  • Certified Digital Marketing
    Indian School of Business
  • Google Adwords Certified
    Google

Experience

  • Concrete Institute of Australia
    • Sydney, Australia
    • National Marketing Officer
      • Feb 2019 - Present
      • Sydney, Australia

  • First One Australia - Contract
    • Sydney, Australia
    • Online & Offline Marketing Communications Coordinator
      • Oct 2018 - Feb 2019
      • Sydney, Australia

  • Unique Education and Migration Services - Contract
    • Sydney, Australia
    • Marketing Administrator
      • Nov 2017 - Sep 2018
      • Sydney, Australia

  • Continental Hospitals
    • Hyderabad, Telangana, India
    • Assistant Manager-Marketing & Branding
      • Feb 2017 - Jun 2017
      • Hyderabad, Telangana, India

  • Incresol
    • Hyderabad Area, India
    • Sr. Consultant - Marketing & Branding
      • Feb 2016 - Dec 2016
      • Hyderabad Area, India

      >Analyse how our brand & marketing is positioned in the market and crystallize targeted consumers insights>Take brand/marketing ownership and provide the vision, mission, goals and strategies to match up>Translate strategies into plans, positioning and go-to-market strategies>Lead creative development and create motivating stimulus to get targeted population to “take action”>Establish performance specifications, cost and price parameters, market applications and sales estimates>Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)>Coach the team and get the best from everyone>Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues>Oversee marketing and advertising activities to ensure consistency with product line strategy>Monitor product distribution and consumer reactions & Anticipate bottlenecks>Brainstorm new and innovative growth strategies>Align the company around the brand’s direction, choices, and tactics

  • SWEET Digital Marketing Agency
    • Hyderabad Area, India
    • Digital Marketing Analyst
      • May 2015 - Jan 2016
      • Hyderabad Area, India

  • KMK Event Management Limited
    • Hyderabad Area, India
    • Corporate Marketing Manager
      • Jun 2014 - Apr 2015
      • Hyderabad Area, India

  • Air life studio
    • Pune Area, India
    • Marketing Executive
      • Apr 2009 - Oct 2012
      • Pune Area, India

Education

  • 2007 - 2009
    Indira School of Career Studies
    Master of Business Administration (MBA), Marketing
  • Allahabad Agricultural Institute
    Bachelor's degree, Physiotherapy

Suggested Services

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Industry Focus. “Civil Engineering”

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