Experience

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  BabyCenter

  • United States
  • Internet Publishing
  • 200 - 300 Employee

  • Community & Social Media Manager

    • Jan 2017 - Present

    Set up BabyCenter India Social media platforms- Facebook, Instagram and YouTube channelPublishing original BabyCenter content on social media to achieve traffic targets for the site and social targets of reach and engagement. Handling collaborations with mom influencers to increase social media visiblity. Create brand awareness among Indian parents of local content in regional languageCreating Social media strategy and plans for optimum utilization of social media budget.

  • Community Manager & Assistant editor

    • Oct 2013 - Present

    Boosting traffic by participating and engaging in a thriving community of mothers. Achieving traffic targets set for the community.Writing weekly and monthly reports on activity in the community. Identify trends / concerns and provide suggestions on marketing and editorial decisions.Checking and moderating the community to ensure that all activity complies with the BabyCenter community guidelines.Organizing community events (internal and sponsored) to engage mums.Assisting the India editor with editorial and SEO tasks. Involves new content creation and reviewing and updating old content. Closely working with the BabyCenter UK team for marketing initiatives with our sponsors.

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  Flexing It

  • Freelancer in Content, Communications & Business Development

    • Mar 2013 - Aug 2013

    Content editing & strategy, building engagement through social media marketing , lead generation and followups, assisting PR initiatives

• 

  Network 18 (Web18)

  • New Delhi Area, India

  • Account Group Head- Corporate sales

    • Apr 2011 - Apr 2012
    • New Delhi Area, India

    Looked at acquiring business for the youth and entertainment portal IN.com. Managed campaigns end to end including implementation. Managed all major clients in region north. Achieved 100% of sales target

• 

  Inx News Pvt Ltd

  • New Delhi Area, India

  • Deputy Manager - sales

    • Aug 2007 - Sep 2009
    • New Delhi Area, India

    Looked after sales for north region for then newly launched English news channel NewsX. Was a part of the core sales team at the time of launch.

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  Sony Entertainment Television

  • Assistant manager

    • Aug 2005 - Feb 2007

    Started as a Sales co-ordinator managing inventory for all channels of Sony and moved to Sales.