Experience

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  Alshaya Group

  • Kuwait

  • Online Merchandiser - The Body Shop, Debenhams Cosmetics, and Alo Yoga

    • Aug 2021 - Present
    • Kuwait

    • Played a significant role in driving sales and conversion by creating a superior customer experience online.• Performed AIMS (Alshaya system) trigger to enable Alshaya sellable flags, link products with its style codes, colors, and size attributes, and to push products to PIMS (Alshaya system) for content enrichment• Liaised with the host brand to gather product content and ensured enrichment of the same.• Developed and implemented online merchandising plans based on customer shopping behavior, brand strategy, and e-commerce goals to achieve substantial uplifts in revenue, site conversion, and average order value. • Ensured smooth day-to-day trading of categories online, including maintenance of product and landing pages.• Improved user experience and enhanced product discovery by liaising with the search team. • Constantly monitored site search and navigation on site to ensure it’s fully optimized and suggested and implemented changes, wherever necessary.• Ensured effective management of the Product Life Cycle, including new product launches, discontinued products, and product substitution process.• Reserved stock for online trading by working closely with the brand team and ensured the effective management of online inventory and ranges.• Worked closely with the brand and e-commerce team to define, agree, and execute sales and promotional plans. • Worked on Magento to create categories, set up promotions, and create voucher codes. Used Magento, Power BI, and Oracle/Datawarehouse reports for daily sales reporting and analysis.

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  Freelance

  • Sydney, New South Wales, Australia

  • Career Coach - Communication, Career Consulting, and Mentoring

    • Jul 2020 - Mar 2021
    • Sydney, New South Wales, Australia

    • Offered a structured program to International clients looking to gain employment in Sydney• Assisted clients with career planning, cover letters, interviews, job advice, LinkedIn, online job- applications, and job selection criteria• Coached clients to improve communication, professional enhancement, and English speaking

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  Ingram Micro

  • Sydney, New South Wales, Australia

  • Marketing Contractor

    • Sep 2019 - Apr 2020
    • Sydney, New South Wales, Australia

    ● Event Management – Arranged venue, catering and technical facilities for training events● Branding – Sourced merchandise for vendors● Digital – Created and distributed banners and electronic direct mails to clients● Rewards Incentive – Fulfilled prepaid corporate gift cards allocation for high performing partners● Data Management – Updated information in Podio, a marketing automation software

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  UNSW

  • Sydney, Australia

  • Conversation Facilitator

    • Feb 2019 - May 2019
    • Sydney, Australia

    ● Trained international students in English speaking and social language skills

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  Uber

  • Sydney, Australia

  • Uber Expert

    • Sep 2017 - Dec 2017
    • Sydney, Australia

    ● Delivered 5-star, in-person support to driver partners by effectively fulfilling queries on tariffs, taxes, and onboarding procedures● Troubleshooting delayed payments and app error issues● Streamlined procedures regarding driver-partner hiring● Organized festive, promotional and training events

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  fusion learning ltd

  • Sydney, Australia

  • Brand Management Intern

    • Feb 2017 - May 2017
    • Sydney, Australia

    ● Conducted primary and secondary market research on messaging, claims and social media marketing for clients to assess their strength in relation to competition● Analyzed research findings using qualitative and quantitative methods● Presentations on proposed solutions for brand management and positioning of chosen brands

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  Stone & Chalk

  • Sydney, Australia

  • Marketing Intern (Innovation)

    • Oct 2016 - Dec 2016
    • Sydney, Australia

    ● Facilitated the team to enhance community engagement strategies for resident start-ups using Agile Design Thinking and Service Design● Created innovation frameworks and held ideation sessions using several ethnographic techniques

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  InKreation

  • Sydney, Australia

  • Lead Consultant

    • Sep 2016 - Dec 2016
    • Sydney, Australia

    InKreation was a student-led lean start-up aimed to provide growing start-ups and agencies assistance with market research and consulting, by leveraging our strengths as students and young entrepreneurs. ● Pitched InKreation’s core value propositions to potential clients● Assisted start-ups and not-for-profits with qualitative market research ● Facilitated ideation workshops using Design Thinking methodologies

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  YIACO Medical Company

  • Kuwait

  • Marketing Intern

    • Sep 2015 - Nov 2015
    • Kuwait

    ● Conducted competitive market research using primary and secondary data to develop pricing strategies for Dermatology and Laser services● Developed digital and social media plans for Yiaco’s medical center in the B2C space● Used strong communication skills to assist IT developers in conceptualizing and deploying the theme for revamping the company’s old website

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  InterContinental Hotels Group (IHG®)

  • Kuwait

  • Cluster Sales and Marketing Executive

    • 2014 - 2015
    • Kuwait

    ● Served 60 global business clients with 100% accuracy to increase Corporate Room, F&B, Events, Meeting Room, and Convention sales● Formulated and implemented plans on modifications to the hotel’s website, social media content and promotional tools● Devised a sales strategy to increase room sales by 5% and build strong client relations● End-to-end sales service, from prospecting, cold calling, meeting, closure and escalation servicing

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  Flipkart

  • Bengaluru Area, India

  • Category Analyst

    • Apr 2014 - Dec 2014
    • Bengaluru Area, India

    ● Launched and managed over 70 product portfolios online, across categories including Electronics, Kitchen Appliances, and Home & Furniture● Led a team of 10 category analysts for the online Attribute Definition Revamp Project● Initiated solutions for improving customer experience and speed of product delivery● Appointed trainer for catalog specialists and business development representatives● Awarded ‘Employee of the Month’

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  Hindustan Coca-Cola Beverages Pvt Ltd

  • Bengaluru Area, India

  • Marketing Intern

    • Apr 2013 - May 2013
    • Bengaluru Area, India

    ● Conducted primary market research on awareness levels of supermarket retailers with regards to promotional programs offered by Coca-Cola Beverages● Presented a report on the effectiveness of specific promotional programs with feedback from its beneficiaries and suggestions for improvement● Assisted in organizing an educational seminar on increasing effectiveness of promotional tools for supermarket retailers across Bengaluru, India