Experience

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  EMTECH

  • United States
  • Financial Services
  • 1 - 100 Employee

  • Product Marketing Lead

    • Jun 2022 - Oct 2022

    Turned business objectives into a robust and effective marketing strategy to help the business achieve its goalsManaged and reported on the marketing budgetLead and motivated remote freelancers working in multiple time zones (EST, PST, IST, UTC)Utilized paid social, webinars and email marketing - to generate MQLs and drive pipeline growthDesigned the website and ensure content is optimized for SEOBuilt presence across our social channels - LinkedIn, Twitter, Instagram, and FacebookTracked and reported on traffic, CAC, MQLs, conversion rates, attribution and pipeline growthEnvironment: Google Analytics, EMTECH Platforms, ConstantContact, Canva, WordPress

  • Product Manager

    • Apr 2021 - Jun 2022

    Worked closely with cross-functional teams to define and prioritize product features.Collaborated with the engineering team to ensure product features are delivered on-time and to a high standard of qualityDefined and monitored key performance indicators (KPIs) to measure the effectiveness of product features to optimize product performance.Worked with customer success and sales teams to gather feedback and insights from customers and use this information to inform product decisionsStayed up-to-date with industry trends and emerging technologies related to data acquisition and accuracyEnvironment: Google Suits, Web API, EMTECH Sandbox, EMTECH CBDC, Atlassian

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  AMC Networks

  • New York City Metropolitan Area

  • Business Analyst

    • Jun 2017 - Oct 2018
    • New York City Metropolitan Area

    Lead the support of applications including requirements gathering, design documentation, status of issues and enhancements and system monitoringEnsured RightsLogic is operating efficiently. This included monitoring system activity, providing exception reporting, requesting user feedback and tracking of enhancementsCreated Reports as based on data requested by our business usersLead unit testing, parallel testing, smoke testing, implementation and documentationEnvironment: RightsLogic, JIRA, Visio, Excel, SharePoint, WideOrbit, Web API

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  Edelman

  • New York City Metropolitan Area

  • Freelance Business Analyst

    • Feb 2017 - May 2017
    • New York City Metropolitan Area

    Performed business process design in conjunction with Tech, UX, and Creative teams Created Product Backlog, Sprint Backlog and managed User storiesWorked with functional business areas to elicit and document requirements from use cases through acceptance criteriaLead sprint planning, daily scrums, testing, retrospectives and sprint reviewsEnvironment: JIRA, Excel, Slack, Visio, SharePoint, and Google Docs

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  NBCUniversal Media, LLC

  • New York City Metropolitan Area

  • Digital Business Analyst

    • Aug 2015 - Jan 2017
    • New York City Metropolitan Area

    Lead the System Support team to own and maintain the Digital Platform Software for NBCU Digital Sales TeamDeveloped and maintained core relationships throughout the organisation through constant coordination with Pricing & Planning and Ad Operations teamsAssisted with onboarding new digital planners on the Operative One software Conducted detailed analysis to understand digital reporting needs – including sales order management, revenue management to drive data-based decision-makingEnvironment: Salesforce, Operative.One, Adjuster, FreeWheel, SharePoint, DoubleClick for Publishers

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  MEC

  • Greater New York City Area

  • Project Manger / Business Analyst

    • Mar 2014 - Jan 2015
    • Greater New York City Area

    Managed standard dashboards and reports, competitive tracking and ad-hoc analyses Worked closely with the Database Developers and Business Intelligence Programmers to build predictive digital modelling platform Conducted client interviews and administered stakeholder and team meeting sessionsDigital Data Warehousing— created star schema and ETL mappingEnvironment: SQL, SAS, SharePoint, QlikView, Microsoft Visio, MS Project, Excel, PowerPoint

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  Blackboard

  • Business Consultant

    • Aug 2012 - Feb 2014

    Managed projects by identifying project milestones, phases, elements and forming project teamsUsed both industry standard and custom solutions to extend and enhance cutting edge technologiesDeveloped and integrated Blackboard’s enterprise products for Universities and High Schools Managed relationships with cross-functional business partners by providing objective information to support their functional areasEnvironment: SQL, SAS, Blackboard, JIRA, EXCEL, SharePoint