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Polina Pankratova is a marketing and social media professional with extensive experience in developing and implementing comprehensive marketing strategies to promote brand awareness and increase customer engagement. She has worked with various organizations, including MetaPack FZE, WPS News Agency, U.S. Embassy Moscow, U.S. Consulate General Vladivostok, and as a self-employed interpreter, working with prominent publications such as BBC, MotorTrend Magazine, and Geo Magazine. Polina holds a Specialist degree in Socio-cultural studies from Far Eastern Federal University and completed an internship at Vatel France. She is fluent in English, Russian, and French, with limited working proficiency in Turkish.

Experience

  • MetaPack FZE
    • Dubai, United Arab Emirates
    • Marketing & SM Manager
      • Nov 2023 - Present
      • Dubai, United Arab Emirates

      Developing and implementing comprehensive marketing strategies to promote brand awareness and increase customer engagement. Managing all social media channels and devising strategies to increase followers, engagement, and conversions.Creating and curating engaging content for social media platforms.Analyzing social media and website metrics to evaluate the effectiveness of campaigns and make data-driven decisions

    • Social Media Specialist
      • Aug 2021 - Jul 2023

      Monitoring, analyzing, and synthesizing news content. Editorial functions and quality control. Providing actionable insights and recommendations how to navigate the dynamic landscape of news and make informed decisions. Translating industry-specific news and developments into actionable insights tailored to the unique needs.

    • Social Media Assistant
      • May 2018 - Jul 2021

      Bridging traditional media and social media platforms to effectively promote mission goals. Daily press briefings, press-releases, and media/data analysis

    • Cultural Affairs Assistant
      • Feb 2015 - Aug 2017

      Design and implement U.S. cultural programming (music, sport, speakers and etc.) throughout the Russian Far East. Advise supervisor on developments and trends in the region’s cultural affairs. Assist individuals and organizations with drafting grant applications; monitor compliance and grant reporting.

    • Interpreter
      • Sep 2005 - Jul 2013

      Freelance interpreter (RU-ENG), worked with BBC, MotorTrend Magazine, Geo Magazine and etc.

Education

  • 2000 - 2005
    Far Eastern Federal University
    Specialist degree (4+1), Socio-cultural studies
  • 2003 - 2003
    Vatel France
    Internship

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