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Pitchayapa Baker is a seasoned HR professional with extensive experience in recruitment, talent management, and employee relations. She has worked with various international companies, including Accenture, Reed Exhibitions, and Outrigger Hotels, and has a strong background in managing HR processes, policies, and procedures. She is fluent in Thai, French, and English and has a Bachelor of Education degree from Chandrakasem Rajabhat University.

Experience

  • Accenture Southeast Asia
    • Singapore, Singapore
    • Social Media Analyst (Monetization, Security and Data) (English and Thai working languages)
      • Aug 2018 - Jul 2023
      • Singapore, Singapore

      • Project with Social Media giant, supporting their 3 platforms• Customer support, Level1 support, analysing and escalating bugs and defects to Level 2 engineering teams. Interaction with end-users and internal teams.• Coaching, training and mentoring new and more junior analysts. • Analysing and resolving issues with Monetisation such as number of views, number of followers and payments. • Analysing customer compliance with community guidelines. • Supporting the verification process for both internal and external users in accordance with corporate policies • Supporting and educating Customers & Partners so as to achieve excellent partner and client satisfaction • Ensuring all deliverables are compliant with corporate policies • Supporting VIP customers (such as public figures and media organizations) in setting up, formatting and managing their social media content • Partnering closely with several cross-functional teams, including product teams, infra, policy, trust & safety and data to ensure high quality products and services are delivered to Media partners and entities • Providing support and communicating effectively with Thai speaking clients across the social media platforms • Making recommendations to partners on policy and products • Understanding policies and risks with the ability to effectively translate them into scaled workflows that improve support and product experiences

    • Call Centre Agent (Contract)
      • May 2018 - Jun 2018
      • Singapore

      • Telemarketing for Conferences and Buyers (Thai and English speaking)• Customer Registration and Support• Managing and cleaning a customer database• Translation of web content and marketing material (English into Thai)• On-site customer support and relationship management at events and exhibitions• Achieved target KPI (80-100 calls per day) within the first week• Achieved high number of customer registrations at events

    • Guest Relationship Manager (English Speaking)
      • Jun 2010 - Oct 2016

      I worked with international guests to understand their needs, requirements and issues, worked with other teams to ensure requirements were met and issues resolved. Assisted other teams such as HR (to manage international staff), reception and reservations.Achievements: Improved ratings on Trip Adviser, increased returning guests, improved customer satisfaction from international guests.

    • Human Resources Manager, Asia
      • Jun 2008 - May 2010
      • Phuket, Thailand

      I single-handedly recruited the entire workforce for the hotel (around 100 staff). Set up all HR documentation and processes and managed the payroll system. I managed the full recruitment cycle for all staff including advertising positions, assessing CVs, interviewing, negotiating offers, etc.I also set up appraisal and bonus schemes and staff training plans. I adapted the benefit packages to comply with Thai labour law. Ensured the hotel was compliant with Thai immigration law (obtaining visas and work permits, etc.)Achievements: Helped Outrigger to be one of the most respected hotel chains in Thailand. Assisted in their growth and profitability in the Thai market.

  • Adamas Resort & Spa
    • Phuket, Thailand
    • Human Resources Manager
      • May 2007 - Jun 2008
      • Phuket, Thailand

      Successfully managed a change of ownership at the hotel which included: Revision of all HR practices, process and documentation to be compliant with the new ownership. Adapted staff compensation packages and contracts. Managed recruitment and staff training schemes.

  • Burasari Hotel
    • Phuket, Thailand
    • Human Resources Manager
      • Apr 2006 - Apr 2007
      • Phuket, Thailand

      Managed the HR department at the hotel: Managed recruitment of new staff, set up HR policies, standards and processes, set up benefit packages, established a new payroll system and drove the staff team building activities

    • Human Resources & Administration Manager
      • Jul 2002 - Mar 2006
      • Bangkok, Thailand

      I managed the expansion of the company from 5 to 40 staff and supported the growth of the customer base from 1 to 8 outlets (in only three years). Mentored and trained new staff, set up HR processes and documentation and established Best Practices. Set up HR schemes such as staff appraisal, incentives and bonus schemes.Achievements: Recruited and trained highly skilled sales staff which lead to a sustained month-over-month increase in sales revenue.

    • Senior Accountant and Administrator
      • Jan 1999 - Jan 2001
      • Bangkok, Thailand

  • Architect Asia Limited
    • Bangkok, Thailand
    • Executive Secretary to Managing Director
      • 1996 - 1998
      • Bangkok, Thailand

    • Executive Secretary to Managing Director
      • 1994 - 1995
      • Bangkok, Thailand

    • Assiatant Financial Manager
      • 1991 - 1994
      • Bangkok, Thailand

Education

  • 1991 - 1994
    Chandrakasem Rajabhat University
    Bachelor of Education (B.Ed.), English/Language Arts Teacher Education

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