Experience

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  SeaTrac Systems, Inc.

  • Marblehead, Massachusetts

  • Director of Sales Marketing

    • Jan 2019 - Dec 2022
    • Marblehead, Massachusetts

    Being a new startup in the marine industry, focused on building the SeaTrac brand as a viable solar-powered Uncrewed Surface Vehicle platform for commercial, scientific and military applications while growing sales. • Established partnerships with The University of South Florida in collaboration with NOAA to utilize the first all-solar-powered Uncrewed Surface Vehicle (USV) for coastal mapping to forward innovative storm surge studies.• Garnered television, news and industry print press coverage for the company, establishing product performance and credibility in the industry. • Raised product brand recognition in the commercial, scientific and military by networking and attending trade shows, webinars and industry events.• Recruited channel sales partners to expand market reach, resulting in new sales and opportunities.• Established product beachhead in the research and academic market, resulting in multiple sales to leading research organizations (WHOI, NOAA) and universities (MSU, USM, Princeton, NCSU).• Collaborated with industry-leading sensor manufacturers and prime contractors to develop cost-effective USV application platforms for the commercial, scientific and military markets.• Voice of the Customer representative on the product team, bridging technical communications across R&D, operations and customers to align products with customer needs.

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  Teledyne Marine

  • North Falmouth, Massachusetts

  • Sales Director

    • Dec 2014 - Sep 2018
    • North Falmouth, Massachusetts

    Oversaw Asia commercial, government and military sales engagements, sales pipeline, customer satisfaction and operations for the Vehicles group businesses (Benthos, Gavia, Oceanscience, SeaBotix, Webb Research).• Grew sales by 127% in 3 years through new client acquisitions, account expansion and new market development and penetration.• Created and closed a new custom development opportunity for a 6000m Autonomous Underwater Vehicle (AUV), resulting in a new product platform and a $6.5 million sale for the company. • Secured dominant market share for deep tow systems in the China market.• Penetrated new government and military market segments for Asia vehicle sales, enabling the company to compete in various government and military projects.• Generated new sales and opportunities in various Asian countries opportunities by expanding market reach throughout Asia with targeted sales and business development efforts in each country. • Revitalized channel sales by improving communications, training, support and joint customer visits.• Raised vehicle products brand recognition in Asia by networking and attending trade shows, industry events and direct customer visits.

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  Geno Alissi Executive Group

  • Marketing Consultant

    • Jul 2014 - Nov 2014

    Provided contract marketing services for various technology companies, covering market analysis, competitive analysis, market strategies, comprehensive marketing program development and business/market development.

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  3M

  • Methuen, Massachusetts, United States

  • Business Development Manager

    • Dec 2012 - Jun 2014
    • Methuen, Massachusetts, United States

    Oversaw Asia sales and business development engagements, sales pipeline and customer satisfaction for the 3M Touch Screen business. Worked with Asian country's business leaders to define country growth plans and assisted local sales in the sales execution to achieve stated revenue and profit goals. • Increased sales by 26% through joint GTM strategies with multiple sales and marketing teams in Asia with an annual revenue of $40M.• Led 11 Asian-based sales engineers responsible for channel sales and key accounts.• Developed the touchscreen electronic segment and closed the first chipset and controller sale.

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  Geno Alissi Executive Group

  • Marketing Consultant

    • Jan 2011 - Nov 2012

    Provided contract marketing services for various technology companies, covering market analysis, competitive analysis, market strategies, comprehensive marketing program development and business/market development.

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  Polycom

  • Andover, Massachusetts, United States

  • Services Marketing Program Manager / Services Product Manager

    • 2008 - 2010
    • Andover, Massachusetts, United States

    Led service marketing efforts for video conferencing, telepresence and managed video services. • Increased sales by 15% by implementing regionally focused service sales and marketing programs.• Maximized channel effectiveness by furnishing partners with a “Partner Services Sales Guide,” resulting in 20% partner service sales growth.• Implemented channel certification program for managed/hosted video services focusing on program direction, processes, metrics and tools for service delivery resulting in best-in-class customer experience.