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Pilar Crego Moreno is a seasoned IT professional with expertise in sales, marketing, and channel management. With 20+ years of experience, she has developed and implemented device as a service projects, managed local purchases and marketing funds, and coordinated with manufacturers and suppliers. Pilar holds a Master's degree in Marketing and Sales Management from ESIC Business & Marketing School and a Bachelor's degree in Sales and Marketing from Universidad Autónoma de Madrid.

Credentials

  • Microsoft Intune y Autopilot esencial
    LinkedIn
    Jul, 2022
    - Apr, 2026

Experience

    • Spain
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Solution Consultant
      • Mar 2020 - Present

      Development and implementation of device as a service projects- Work together with the commercial department to identify opportunities. - Development and monitoring of local DAAS projects - Coordinate new launches of solutions with our specialized XAAS center- Looking for DAAS business opportunities.- Managing and coordinating with the main manufacturers (HP, Lenovo, Microsoft...) the DAAS campaigns.- Develop and implement the local DAAS. Set uo the services with local partners.- Develop, implement, and execute the manufacturer DAAS ( Lenovo, HP)- Get customers to identify us as their trusted partner and their single point of contact.

    • Sales enablement lead
      • Jun 2020 - Jun 2021

      Being part of the European team in the marketing centre of excellence:- Establish a weekly meeting, align activities, and share knowledge between marketing and sales- Optimize the strategic campaigns and sales enablement kits based on input from Sales enablement- Define joint KPI´s and create mutual reports- Align the sales trainings with the buyer decision journey and with the Solution Selling First Training as well.

  • item international Handel GmbH
    • Madrid y alrededores, España
    • Purchase and Marketing Responsible
      • May 2014 - May 2019
      • Madrid y alrededores, España

      Managing, coordinating and planning the local purchases and local marketing in a multinational company of informatics, reporting to Austria: - Relation with local manufacturers and suppliers (LEXMARK, EPSON, OKI, KYOCERA, DELL ...) - Analysis of prices and margins per brand. - Management of local purchases and optimization of stock levels. - Manage the movement of products between Spain and Austria (transfer) - Design the local marketing plan

    • Wholesale
    • 1 - 100 Employee
    • Purchase and Marketing Responsible
      • Sep 2013 - Mar 2014

      Managing, coordinating and planning the local purchases and local marketing funds in a multinational company of informatics, reporting to Holland: - Relation with local manufacturers and suppliers and managing marketing funds (HP, LEXMARK, EPSON, OKI, KYOCERA, DELL ...) - Monitoring and compliance for the manufacturer´s rebate programs. - Analysis of prices and margins per brand. - Management of local purchases and optimization of stock levels. - Manage the movement of products between Spain and Holland (transfer) - Marketing functions described below.

    • Marketing Responsible
      • Jun 2011 - Aug 2013

      Managing, coordinating and planning the local marketing funds in a multinational company of informatics with a two peoples team, reporting to Holland: - Telemarketing coordinator. - Development and implementation of marketing strategies and projects. - Creation and implementation of Marketing Plan per manufacturer (marketing funds). - Negotiation with online and off line media. - Making and design offers and promotions. - Event organization, internally, and externally.

    • Sales Account Manager
      • Mar 2010 - Jan 2013

      Specialized in opening new accounts.

    • United Kingdom
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Channel Distribution Sales Manager
      • Nov 2008 - Feb 2010

      Development of the indirect distribution channel in the assigned area of Andalusia in one of the best important computer manufacturer, specialized in pay per page: - Management, Business and customer loyalty (distributors) in the assigned. - Support the achievement of rebates, closure objectives, special prices, promotions ... - Marketing plans, training on new products and services.

    • Marketing Coordinator of Indirect Channel
      • Nov 2006 - Nov 2008

      Marketing funds management of national resellers: - Development of the indirect channel (national dealers) OKI. - Carrying out marketing plans and developing marketing actions proposed by distributors: e-mailing, events, advertisement, telemarketing.

  • GRAILANDIA ESPAÑA, S.A.
    • Madrid y alrededores, España
    • Purchase and Marketing Responsible
      • Nov 2004 - Oct 2006
      • Madrid y alrededores, España

      Managing, coordinating and planning the purchases and local marketing funds in a company of informatics: - Relation with local manufacturers and suppliers and managing marketing funds (HP, LEXMARK, EPSON, OKI, IMATION ...). - Monitoring and compliance for the manufacturer´s rebate programs. - Management of purchases and optimization of stock levels. - Analysis of prices and margins per brand - Creation and implementation of Marketing Plan per manufacturer (marketing funds). - Telemarketing coordinator.

    • Trade Marketing Retail
      • Apr 2003 - Jul 2004

      Opening retail channel in a multinational IT company: - Closing agreements Retail channel, OEM and magazines. - Implementation of agreements at national and international level. - Installation, monitoring and tracking of promotional campaigns.

  • airtel
    • Madrid y alrededores, España
    • Process Analyst
      • Dec 2001 - Dec 2002
      • Madrid y alrededores, España

      Analysis, management and improvement of the invoice and collection processes in a multinational IT company.

  • CYMI Industrial
    • Madrid y alrededores, España
    • Sales Administrative
      • Jan 2001 - Jun 2001
      • Madrid y alrededores, España

      As part of the sales department in a company providing industrial services. - Commercial / administrative management of public tenders. - Customer relation and order management.

Education

  • 2001 - 2002
    ESIC Business & Marketing School
    GESCO, Master in Marketing and Sales Management
  • 2020 - 2021
    ThePowerMBA
    Programa ThePowerDigitalMarketing, Marketing expert
  • 1996 - 2000
    Universidad Autónoma de Madrid
    Business Administration Bachelor’s Degree, Sales and Marketing

Suggested Services

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Industry Focus. “Computer Hardware Manufacturing”

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