Experience

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  Rugby Realty

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  City of Boston

  • United States
  • Government Administration
  • 700 & Above Employee

  • Chief of Staff - Law Department

    • May 2022 - Present

    ● Serve as a liaison to and representative of the department and the Corporation Counsel in various settings, such as internal City meetings and external recruitment efforts. ● Work closely with the Corporation Counsel and the Chief of Government Services to identify projects in front of the department that are high priorities for the Administration and prioritize various requests for legal assistance. ● Advise on and contribute to department policy and strategic planning.● Ensure the department is executing priority projects on behalf of the Corporation Counsel, including leading work directly.● Create and implement a process to review a select set of cases after their decision or settlement, working with the relevant departments to understand and, where necessary, address any issues that the selected cases raise. ● Work with the Corporation Counsel and department leadership to identify, prioritize and implement key projects led by other members of the department, as well as help track progress, support staff, and align resources for said projects. ● Strengthen and implement a human resources and workforce development strategy that includes internships, fellowships, and other partnerships with academic and commercial organizations.● Oversee a department-wide professional development and training curriculum.● Structure and coordinate regular senior management meetings and other communications to ensure effective information sharing, consistency, and performance accountability throughout the organization at departmental, unit, and individual levels.● Assist the Corporation Counsel and Office Manager in developing the department’s annual budget and its management.● Draft any necessary internal administrative reports, including weekly reports to the Mayor’s Office.

  • Senior Advisor to the Mayor's Office

    • Nov 2021 - May 2022

    ● Understand the processes of each department and maintain feedback loops, identifying potential opportunities for improvement, partnerships on initiatives, and gathering related information.● Provide thoughtful support, evaluate and offer problem resolution recommendations across departments and to the Mayor's Chief of Staff.● Negotiate buy-in from departments involved in projects by building trust through reliable communication.

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  Digital Impulse

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Paid Media

    • Sep 2020 - Nov 2021

    ● Develop strong relationships with client contacts, making sure our teams are fully aware of any business updates. Inform the client of any successes, goal pacing, innovative work, and opportunities where we can provide additional support.● Highlight opportunities, threats, and risks for clients and provide recommended strategies to minimize threats and maximize opportunities.● Participate in new business pitches, client onboarding, and internal marketing efforts as an overall strategist and campaign developer.● The first point of escalation for any account issues across Paid Media, solve specific challenges and advise on client notification. A source of widespread knowledge for paid initiatives across all platforms, industry knowledge, case studies, and best practices.● Ensure responsibilities are appropriately assigned to team members and track workflow to ensure quality and balance, re-allocating assignments when needed.● Create a process to consistently ensure QA implementation and test & learn methods are correct● Hold planning sessions with clients and the internal team to align strategies and create plans for upcoming client initiatives● Routinely review revenue retention and growth along with client satisfaction and any opportunities for cross-selling.● Create a cohesive team dynamic that aligns with company priorities and client goals while also focusing on effective stress and emotional self-management.

  • Associate Director, Social Media

    • Oct 2019 - Aug 2020

    ● Created paid digital media strategies matching business goals & objectives with platforms such as Facebook, LinkedIn, Twitter, estimating budgets & using budgets efficiently. Strategies have allowed for an 85% growth in total social media spend YOY.● Key strategic partnership with internal & external stakeholders including C-Suite, Marketing Managers, Directors and VPs of Marketing, as well as product development teams and external vendors.● Planned, developed, executed, and measured A/B tests to inform and improve digital marketing effectiveness and ROI, testing audience segments, messaging, images, media types, ad formats, timing, and placements.● Launched new product lines in diverse industries: Created assets that incite curiosity, educated users on the unique value propositions & product specifications, tested market penetration & the best combination of messaging; advise on copy in product pages, and ultimately, ensure the path to purchase is clear of issues that may lead a user to bounce.

  • Digital Marketing Strategist

    • Oct 2017 - Oct 2019

    ● Managed all social & time-based search campaigns for eCommerce client including testing new ad formats, messaging, & audiences, ensuring items matched rebrand guidelines allowing client to reach 75%+ in overall sales growth.● Different industries supported include: Apparel, medical devices, consumer packaged goods (CPG), human resources software and events, and research laboratories.● Partnered with clients to develop diverse targeted Facebook ad campaigns, staying in compliance with advertising restrictions based on industry, seeing 20-30% month-over-month KPI growth.● Built cohesive Excel marketing tools for understanding spend, targeting, platform utilization, and ad content to better track internal and external performance metrics beyond standard reporting.● Rebranded the corporate social strategy, working it into the existing organic presence on Facebook, LinkedIn, Twitter leading to increased brand image within market and new prospective clients each month.

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  TNRG Boston

  • Boston, MA

  • Marketing & Restaurant Manager

    • May 2017 - Sep 2017
    • Boston, MA

    ● Established engaging social media marketing presence and hosted events to drive business including event setup, advertising, and ultimately managing events day-of.● Worked with the head office marketing team to create a more comprehensive marketing presence on social media.● Maintained a welcoming environment while identifying and solving issues for all internal teams● Reconciled reports to integrate online using Toast for accuracy & consistency.● Create programs to drive continuous sales and accommodate local tastes with new menu offerings.

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  Hopper

  • Cambridge, MA

  • User Acquisition Manager

    • Mar 2016 - Feb 2017
    • Cambridge, MA

    ● Led & managed a team of 3-5 Social Media Coordinators providing support on cross-functional projects.● Produced diverse target segments, based on in-app usage, to deliver the most relevant content, automating destination page creation, and implementing new benchmarks for each audience segment.● Created multi-lingual, monthly, image/video content, developing brand identity & optimizing acquisition metrics.● Expanded acquisition opportunity from channels such as Facebook, Twitter, & Adwords to Pinterest, Snapchat, & email.● Implemented complaint handling procedures to provide fast communication via Facebook, Instagram, & Twitter.

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  360 Public Relations

  • Boston, MA

  • Digital Media Manager

    • Apr 2015 - Feb 2016
    • Boston, MA

    ● Implemented content strategies and managed social pages within the DTC segment for brands in the CPG, food, dietary supplement, and entertainment industries. ● Cultivated digital advertising plans on Facebook, Instagram, Twitter, Pinterest, and AdWords exceeding client expectations and meeting all deadlines.● Researched untapped markets & competitor strategies through social conversation analysis & search insights.● Created digestible performance & analytics reports utilizing Crimson Hexagon, Sysomos, Luceo, Iconoculture, Google Analytics, AdWords, and Facebook Ad Manager, across PR and social campaigns.

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  Catalyst, a WPP Agency

  • Paid Search Manager for US Hispanic Market

    • Mar 2014 - Apr 2015

    ● Key leader solely dedicated to managing Procter & Gamble. Led all 20 US Hispanic (USH) accounts for P&G across 10 category teams, identifying top brands with optimal growth potential.● Reinvented search strategies for priority, Fortune 500 brands including Gillette, Pampers, CoverGirl, and Olay.● Optimized targeting strategy via A/B tests within search & YouTube.● Planned and edited content for the Catalyst blog, collaborating with Marketing and creating original images.● Organized the weekly Twitter chat on SEO & SEM topics across several agencies with Boston and NYC teams.

  • Paid Search Specialist for US Hispanic Market

    • Jul 2013 - Mar 2014

    ● Established & executed search marketing plans for all 25 USH accounts. Presented insights to GroupM teams developing multicultural programs aimed at extending demographic reach. ● Achieved client goals through keyphrase development, landing page strategies, and creating quality user experiences. Wrote ad copy tailored to search queries within editorial guidelines.● Translated campaigns indicated for the whole market while expanding for appropriate cultural and linguistic fit.● Conducted competitor research and market trend analysis to create strategic development plans.● Designed and launched division-wide budget tracking system, integrated with existing reporting structures.

  • Paid Search Specialist

    • Jul 2012 - Jul 2013

    ● Created and managed campaigns for a variety of Fortune 500 clients in the CPG industry● Developed effective keyphrase and landing page strategies to advance clients' goals and create a quality user experience● Wrote creative ad copy tailored to fit consumer’s search query and position in the purchase funnel while keeping to search engine editorial guidelines● Conducted competitor research and market trend analysis to help strategic development plan● Interacted with partner agencies for more efficient use of resources across channels and increase reach● Maintained performance reports and helped clients understand the status and progress of their accounts● Cooperated with the internal SEO team to better identify account issues and potential solutions● Designed and launched a new budget tracking system to give Search Managers a more comprehensive view of their accounts’ spend, performance, and goals

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  Greenvans, LLC

  • Beverly, MA

  • Brand Development Intern

    • Jun 2011 - Jun 2012
    • Beverly, MA

    ● Curated material for monthly newsletters and blogs, leveraging the brand and sponsors● Maintained the company’s social media presence maintaining relevancy with customers and sponsors● Conducted market research by assessing market and competitors’ use of social media● Planned content and wrote copy for new company website and promotional material● Spread awareness to potential customers by attending area concerts and initiating relationships with bands

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  TheCampusStyle

  • Boston College

  • Campus Representative & Writer

    • Oct 2011 - Apr 2012
    • Boston College

    ● Contributed articles twice a week on campus interests in fashion, local events, and music● Interviewed emerging college-focused brands and promoted local activities● Interacted spontaneously with students to engage them with the blog and highlight their personal style

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  Boston College Office of International Students and Scholars

  • Chestnut Hill, MA

  • International Assistant Program Coordinator

    • May 2010 - Aug 2010
    • Chestnut Hill, MA

    ● Organized structure for year-long program & events● Collected information on incoming exchange and freshmen international students● Planned IA Training and International Orientation for 500 students with the Office of International Programs ● Converted informative materials used yearly into digital format for clarity and easier editing

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  Mexican Insurance Solutions

  • San Antonio, TX

  • Administrative Assistant

    • Jun 2004 - Aug 2009
    • San Antonio, TX

    ● Built digital templates for insurance forms● Created marketing materials for new annuities services● Translated correspondence, forms, and pamphlets (English/Spanish)● Responded to daily office needs from clients and agents both domestic and from Mexico