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Pieter Theron is a seasoned business development and sales professional with extensive experience in the automotive industry, particularly in truck sales and management. He holds an MBA and has worked with prominent companies such as Mercedes-Benz, Volvo, and BMW.

Experience

    • New Zealand
    • Automotive
    • 1 - 100 Employee
    • Key Account Manager – Commercial Truck Business
      • Jan 2024 - Present

    • Iveco Truck Sales
      • Dec 2020 - Present

  • Keith Andrews Trucks
    • Auckland, New Zealand
    • Business Development Manager, Mercedes-Benz and Freightliner Brands
      • Aug 2020 - Nov 2020
      • Auckland, New Zealand

  • Mercedes-Benz New Zealand
    • Auckland, New Zealand
    • Senior Manager Daimler Truck and Bus New Zealand
      • Mar 2017 - Aug 2020
      • Auckland, New Zealand

      As Senior Manager I lead the strategic, operational, sales, marketing and service requirements for Mercedes-Benz Truck and Bus (after-sales) and Freightliner Trucks New Zealand, creating partnerships across the dealer, key accounts and supplier network. I have instilled a customer-focused culture, able to achieve sales and after-sales targets, rewarding the team with incentives and achieving commercial goals.A key member of the MBNZ Board of Management, driving strategy to achieve a sustainable future by embedding rigorous ethical, legal and governance practices. I also oversee health and safety, IT, quality and risk, facilities and financial management functions.Key achievements during my time here include:• Implemented a new pricing model for trucks and a new, fleet-discount policy which improved sales focus amongst dealers, resulting in sales increase for Mercedes-Benz Trucks in 2017• Defined strategies and launched the new, first-to-market Mercedes-Benz Euro 6 truck range in 2017• Actively targeted and successfully secured new, key accounts resulting in sales growth of +344%• Increased used-truck sales and reduced stock levels significantly with the implementation of a refurbishment programme and new, wholesale business model to dealers• Established an entire new team and organisational structure for Daimler Trucks in New Zealand which embedded a more cohesive, client-focused approach across sales and after-sales, with a culture that embraces ‘one team’, shares ideas and promotes innovation

    • Senior Manager Freightliner Trucks
      • Jun 2014 - Jan 2017
      • Auckland

    • New Zealand
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Manager Freightliner Trucks
      • Jan 2014 - Feb 2014

    • National Sales Manager - Heavy Commercial Vehicles
      • Jul 2013 - Dec 2013

    • Regional Sales and Key Account Manager
      • Dec 2008 - Jun 2013

    • Regional Sales Manager and Sales Planning
      • Jan 2001 - Nov 2008

    • Student -Project leader Re engineering
      • Jan 2000 - Dec 2000

Education

  • 2008 - 2011
    Tshwane University of Technology
    Masters; MBA, General
  • 1997 - 2011
    Tshwane University of Technology
    B-Tech/MBA, Production Management/General

Suggested Services

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Industry Focus. “Automotive”

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