Experience

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  Nordic Balance

  • United Kingdom
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Managing Director

    • Jul 2008 - Present

  • Managing Director

    • Nov 2009 - Sep 2019

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  Nordic Balance Limited

  • Managing Director

    • Jul 2008 - Present

    Business: Nordic Balance is an independent health and fitness company in St James, London. Offering a complete Health and Fitness one-stop for the discerning local market, services include Personal Training, Yoga, Massage, Pilates, Alternative Therapies, Sports Conditioning, Boxing, Allergy Testing, Pre and Post Natal, Nutritional Advice and more. Successfully outsourced to Nordic Balance in 2009, we also manage and train out of a members club in SW1 called The In and Out. Located on the prestigious St James's Square, our health club makes the most of the unique position and heritage by providing a training environment with a difference, taking place under the arched ceilings of a remarkable 320 year old building that used to be the home of the Earl of Kent. For more information go to www.sw1gym.co.uk.

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  Krispy Kreme UK Ltd

  • Marketing Manager

    • Jul 2005 - Sep 2008

    Business: Started out as the Retail Marketing Manager but after a year in the role I was promoted to Marketing Manager and reported directly to the Managing Director. As such, I had a very broad cross-section of responsibilities, and a selection of key achievements include:• Developing, managing and measuring the annual marketing plan from creative inception to execution. This involves liaising with all key stakeholders, examining market data and anticipating business needs. The highlight of this was the Share the Summer Magic promotion, which saw integration across PR, online (www.sharethesummermagic.co.uk), mobile and in-store. • Created and developed the online strategy, which included building a new website, www.krispykreme.co.uk, working to increase our database (increased tenfold within 1 year of launch), creating and managed a highly successful online ordering system (made over 500 deliveries in 1 day for Valentine’s 2006), and using our website to drive traffic into our stores (40% email open rate, 8% redemption on key promotion incentives). • Member of Key Employee Group (KEG) program, which recognizes key leaders and achievers within the company.• Initiated, researched, developed and fully responsible for the Beverage Program, aimed at increasing beverage sales (which account for 17% of the total company sales), through product development, market positioning, incentivisation and measurement. The result was an increase from 3% to 12% within 3 months of launch. • Managed new store openings to drive maximum exposure, a queue at opening and a world class VIP party. The highlight of this was the market opening in Manchester, which generated record opening day and week sales, a 9:1 ROI for PR through coverage in all forms of media (radio, print, online, TV, guerrilla), and a sustained level of sales that enabled further market development (record Fresh-shop opening in the same market).

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  Krispy Kreme

  • General Manager

    • Apr 2004 - Jul 2005

    General Manager responsible for £2m turnover store, which is the flagship of the Krispy Kreme brand in the UK. This store is a concession in Harrods, the premier luxury retailer in the UK. I was responsible for 2 AGM’s, 4 Team Leaders and a team of up to 40 (with 4 departments.) • Full P&L accountability, including setting new budgets and maximising current ones. A solid financial performance (beat annual budget by 22%) and the lowest internal attrition resulted in my store winning the Store of the Year award in 2005. • Created an integrated promotion aimed at maximising the Harrods Sales which resulted in record opening day sales, record single month sales and exceeded budget by 40% for the month. • Implemented and oversaw an internal training program, developing key team members and ensuring the lowest attrition rate within the company (60% internal attrition). • Developed and implemented cost control measures, including developing a wastage tracker that was introduced across the company (and resulted in a substantial decrease in cost of goods).

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  Hard Rock Cafe

  • Operations Manager

    • Apr 2001 - Apr 2004

    Business: After initially starting as a part-time waiter at the Cape Town café while I was studying, I was promoted to Head Waiter within 6 months. As a result of that, once I had completed my studies I was transferred to the London café in a MIT role, where I worked for over 3 years. The London Hard Rock is a £10m turnover store, being the flagship for the popular world-wide chain. In 2003 it was voted by the London Tourism Board as the Best Restaurant in London. The café has 220 seats, and employs a maximum of 200 staff. • Completed the Management In Training (MIT) program and was made responsible for the Host and Busser departments (with approximately 30 staff in total), where I managed the human resource process from recruitment through retention and succession planning. • Implemented and ran the Improvements Committee, which drew representatives from each department, and was aimed at delivering key improvements within the café. This led to cross-departmental success and helped cut costs and increase operational efficiency. • I opened the café in Nottingham, where I was the Head Trainer, responsible for managing all trainers and the training process. • Responsible for and ran corporate events for full café buyouts, managing up to 400 guests at capacity• Directly involved in the budgetary process through sales and cost simulation. As a result of this I was responsible for the non-consumables budget, which I brought in line through use of a declining budget, as well as the implementation of a tracker system which highlighted daily losses and cut overall costs by 8%.