Okay, let’s tackle this. So Piero Selvaggio has 51 years of experience in the hospitality industry, which is extremely extensive. He has managed restaurants, developed menus, and catered events. Location is Santa Monica, California, which is a high-end market. Considering his experience, skills, and location, I would estimate his hourly rate to be on the higher side. Maybe around $200–$300 per hour? But considering he has been running his own restaurant for 51 years, I would lean towards the higher end of that range, possibly $250–$300 per hour.