Experience

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  Boston University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Boston University, Summer Programs, Faculty and Course Designer

    • Jun 2011 - Present

    • 3-Year Average Instructor 4.88• 3-Year Average All Courses 4.59• 3-Year Total Class Load 9 (230 students) • Residential, summer high school programs, students to explore college life, business discipline, Boston University.• Recruit students to explore BU and Questrom while attending the Program, visit during the academic year and apply for Early Admission when applicable• Mentor, advise, train new faculty

  • Senior Lecturer

    • Aug 1999 - Present

  • Faculty, Marketing and Business Management

    • Aug 1999 - Dec 2008

    • Teach 19 credits per semester, senior level business courses; focus on NPD process, marketing, finance, operations, retail strategy, team development, business plan development and presentation • Develop hybrid courses: Marketing, Finance, Operations Management, Communications, IT, International Management stressing cross functional team disciplines, interrelationships and deliverablesFaculty Team Leader, Multi-Section Course Coordinator

• 

  Boston University, Questrom School of Business

  • Boston, Massachusetts

  • Senior Lecturer, Marketing, Business Ethics, Sustainability

    • Aug 1999 - Present
    • Boston, Massachusetts

    • 3-Year Average Instructor 4.53• 3-Year Average All Courses 4.28• 3-Year Total Credit Hours 94• Collaborate on cross-functional faculty teams, using case study methodology, and traditional and flipped classroom techniques. Teach Gateway Courses, 4 Credits• SM 131, Business, Society and Ethics • SM 323, CORE Marketing • Collaborate on cross-functional faculty teams and teach multiple disciplines: New Product Development, Marketing, Finance, Operations, IT, International Business, Business Ethics, Strategy, Business Writing, Team Building, Presentation Skills, Rational and Ethical Decision-Making Process, Giving Voice to Value • Mentor, advisor, and train new faculty members for SM 131 and SM 323• Course Coordinator and teach SM 151, Creating Value in a Global Economy, Fall, Spring, Summer I (2 Credits)• 16 Sections, 650 students, Staff: 6-10 Teaching Faculty, 2 Head Teaching Assistants, 10 TA's• Focus on emerging, growth sectors driving forces in the “new global economy” and career opportunities: biotech, health and life sciences, digital tech, e-commerce, sustainability, social enterprise, fin-tech, and impact investment. • Teach business frameworks and competitive strategies for experiential learning; e.g. CSR, CSV, Stakeholder Theory, Triple Bottom Line, Value Creation-Value Capture, Porters, SWOT, Competitive Positioning• 2017 Course Redesign, Infrastructure, and Exam Development; e.g. Class Case Study Methodology, Discussion Panels with Subject Matter Experts; link course concepts with previous and future required course work, business frameworks, and career opportunities.• Mentor and advise graduate, undergraduate, and high school students for academics, career choices, case study competitions, client consulting, and club activities:• Retail Concentration, Faculty Lead• Faculty Advisor 2015-Current, BU Guerilla Marketing Society 2021-Current, BU Fashion and Retail Society 2015-2022 BU Marketing Association

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  Advantage Sales & Marketing

  • Santa Cruz, CA

  • Sales, Merchandising, Events, Training

    • Oct 2011 - Oct 2013
    • Santa Cruz, CA

    • Achieve business objectives through placement of new items at retail stores, events and product demonstrations • Maintain full distribution on existing SKU’s, slot new SKU’s, manage recalls for obsolete/DC SKU’s• Execute new shelf installation; maintain schematic shelf standards ensuring approved SKU’s, set to POG• Sell and demonstrate products, manage events and demos; mystery shop, merchandise all CPG channels• Broad channel management, sales and event marketing for CPG, retail customers and shoppers; e.g. Mars, Ferrero, Motorola, Oreck, Nook, Novartis, Gartner Greetings, Hallmark, Zoom Eyewear, Wal-Mart, Target, Walgreens, Rite Aid, CVS, Safeway, Raley’s, Costco, Best Buy, Office Max, Pet Smart, Home Depot, FedEx, C-Stores.• Top 10% in Sales, train, mentor new associates

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  Chiquita

  • Salinas, California Area

  • Business Manager, Group Product Brand Manager, Retail Salads

    • Jul 2008 - Oct 2011
    • Salinas, California Area

    • Product portfolio and lifecycle management for Kits, Single Serve, Organics, Cole Slaw• $109M P&L, 7% Contribution Margin Enhancement• Shift product marketing to consumer and occasion base marketing• First-time technology commercialization with fruit, packaging, nitrogen, oxygen• First-time Limited Time Only! Program Founder; ideation to shelf, launch to reverse segment erosion, build product pipeline, Strawberry Fields®, Pear Gorgonzola®, Apples & Cheddar®, Harvest Peach®• Deliver Incremental: 7.1 Market Share Points, 22% unit volume, 500,000 units, 27% margin• Deliver: 7 innovative SKU’s; bilingual packaging, branded communications and promotions• Reposition Fresh Express Kits™ line against Private Label and competitive brands• Translate market trends and consumer insights into new target segments and positioning using IRI, focus groups, product tasting, Line Optimization Tests, Package, Nomenclature, Brand Equity• Create first-time, bilingual Fresh Express Kits™ packaging, reducing costs by 50%• Create, launch first-time Integrated Marketing Communications maximizing consumer touch points• TV, Radio, Public Relations - Awareness lift 3% • On-Pack - 40% redemption; In-Pack - 3.5% redemption• Social-Digital-Mobile Campaign - Initiate www.freshexpress.com/kits micro site; corporate site visits up 630%, reduce bounce rates 200%, increase site time 200%, add 120,000 Fresh Updates™ members• Pilot and Launch into Club Channel with new Club Go-to-Market Products, Packaging, Programs• Partner with Sales & Customers• Customize products and programs for national accounts (BJ’s, SUPERVALU, Publix, Safeway); tier and line pricing, advertising, merchandising, trade promotions to benchmark, fast track and achieve target distribution, velocity, margins, revenues, SOM, HH penetration, ACV goals

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  Blue Cross Blue Shield of Massachusetts

  • Greater Boston Area

  • Senior Marketing Communications Manager

    • Aug 1996 - Nov 1998
    • Greater Boston Area

    • Develop and launch first time, targeted communications programs resulting in 3% new customers; 10% revenue lifto $10M P&L Responsibilityo Deliver 10% revenue increaseo Lead In-House Full Service MarCom agency and external agency partners delivering brand building programs partnering with Boston Red Sox, Boston Celtics, Jimmy Fund, Boston Marathono Pioneer targeted, integrated media launch campaign for Blue Care65 based on lifestyle, health segmentationo Five direct reports

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  Bose Corporation

  • Greater Boston Area

  • Sales Promotion, Database and Shopper Marketing Manager

    • Aug 1994 - Aug 1996
    • Greater Boston Area

    • Innovate and sell first-to-market data base, lifestyle marketing, events and promotion events to Sam’s Club, Federated • Create lifestyle kiosk displays for malls and key retailers• Sales Promotion Manager promoted to Shopper Marketing and Quality Assurance Manager

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  Bay Bank (Bank of America)

  • Greater Boston Area

  • Assistant Vice President, Investment Instruments

    • Aug 1993 - Aug 1994
    • Greater Boston Area

    • Customize portfolio growth strategy through consumer acquisition and retention with new products, segmentation, product development, pricing, target market programs, data base marketing• Five direct reports• Senior Product Manager promoted to Assistant Vice President

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  Polaroid

  • Greater Boston Area

  • Senior Sales Promotion Manager, Consumer and Commercial Divisions

    • Oct 1984 - Aug 1993
    • Greater Boston Area

    • Spearhead and establish creative group delivering sales promotions, POS, MDF/Co-op Advertising Trade, Sports and Affinity Event Programs• Institute Sales Support administration and process to deliver POS, collateral, brochures, sell sheets, displays• Four direct reports• Key Account Sales Manager promoted to Headquarters as liaison between Sales, Marketing and Product Management