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Phuong Thao Tracy is a seasoned marketing professional with experience in strategic planning, content creation, PR, and public relations. She has worked with various companies, including ZEE, Drip Hydration, CellphoneS, and Saint L'Beau, in roles such as Strategic Planning, Marketing & PR Specialist, Public Relations Account Executive, and Marketing Leader. She holds a Bachelor's degree in Public Relations/Image Management from HUFLIT.

Experience

  • ZEE
    • Vietnam
    • Strategic Planning
      • Aug 2023 - Present
      • Vietnam

  • Freelance
    • Ho Chi Minh City, Vietnam
    • Freelancer Content
      • Sep 2020 - Present
      • Ho Chi Minh City, Vietnam

      - Write SEO content with a variety of topics: Beauty, architecture, interior, education

    • Marketing & PR Specialist
      • Apr 2022 - Apr 2023
      • Vietnam

      Scope:- Planning and executing PR campaigns- Writing scripts, shooting TV commercials.- Creating content on platforms Facebook, Instagram, Website, especially tiktok.- Supporting sponsorship activities and brand events.Highlight:- Collaborate with celebrities on brand-promotional campaigns: Ho Ngoc Ha, Minh Tu, Thuy Tien, Uyên Linh, Huynh Lap, Ngoc Chau- Mimi Morris x Drip Hydration Exclusive, hit tiktok #1 trending after 24 hours on air.

  • CellphoneS
    • Ho Chi Minh City, Vietnam
    • Public Relations Account Executive
      • May 2021 - Mar 2022
      • Ho Chi Minh City, Vietnam

      Scope: - Planning and booking Kols.- Establish a relationship with other partners.Highlight: iPhone 13 Campaign: Ensure that the tech review channels publish the first piece regarding the iPhone 13 and that it has more than 10 million views while mentioning CellphoneS.Tết trao yêu thương Campaign: Co-create viral video series with Schannel, earn 500k views on Youtube channel.

    • Marketing Leader
      • Dec 2018 - May 2021
      • Vietnam

      Scope:- Develop and tracking marketing planning for 3 brands: Pebble (Skincare), Iris (Oral care), Yacht and Boat (Fashion)- Build contents and images, videos on social media.- Establish relationship with kols, press, and other partners.- Recruit and grows a team that fosters innovation and creativity.Highlight: - Building an affiliate marketing system with more than 200 kols/kocs: Hà Linh Official, Miha Chan, Tiny Loly,...- Launching new products TMRBAE hair removal, 200 pre-orders for a new product that was just launched.

Education

  • 2015 - 2019
    HUFLIT
    Bachelor's degree, Public Relations/Image Management

Suggested Services

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Industry Focus. “Advertising Services”

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