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Phitaya Phromchanya is a seasoned executive with 20+ years of experience in management, human resources, and business strategy. She has held senior roles at Adecco and Qantas, driving business growth and talent management. Phitaya holds an I3 Leadership Program from IMD Business School and a Bachelor of Education from Chulalongkorn University.

Credentials

  • On-stage Expertise
    A Speech of Cake by Peggy Richie
    Jan, 2014
    - May, 2026
  • Professional Development
    Hogan Assessment Systems
    Jan, 2014
    - May, 2026
  • EMERGENETICS, a brain based approach to personality Profile
    Emergenetics International
    Jan, 2006
    - May, 2026
  • DISC Personality Profiling
    Thomas International
    Jan, 2005
    - May, 2026

Experience

    • Switzerland
    • Staffing and Recruiting
    • 700 & Above Employee
    • Corporate Director
      • 2007 - Present

      Marketing:• Direct the Marketing Communications and Digital team to execute strategies that align with Thailand’s business growth objectives, driving market penetration and revenue enhancement.• Develop and execute robust marketing strategies, both online and offline, with a focus on lead generation, coupled with public relations efforts to elevate the Adecco brand, driving measurable business outcomes and increased market share.Technology:• Lead the Technology Team in the continuous enhancement of digital platforms, including workforce applications and websites, that directly support strategic business initiatives and revenue goals.• Leverage digital innovations to capture new business opportunities, increase efficiency, and boost profitability.Human Capital Solutions & Adecco Academy (Internal Learning & Development):• Uphold Adecco’s market leadership by delivering superior HR management and development solutions that meet client demands and contribute to revenue growth.• Craft and implement a strategic learning and development plan for all employees that not only aligns with corporate objectives but also enhances productivity and business profitability.Additional Responsibilities:• Execute strategic ad-hoc projects and client pitches as directed by the Country Head or Regional Head, aimed at expanding the client base, securing new revenue streams, and aligning with global market trends.

    • Business Development & Key Account Manager
      • 2004 - 2007

    • Australia
    • Airlines and Aviation
    • 700 & Above Employee
    • Cabin Service Administration Manager
      • 1999 - 2004

      15years in aviation industry with diversed career opportunities ranging from Airport to Cabin Crew Department. Was appointed as key player in setting up Qantas 1st overseas Cabin Crew Base where the colleagues were in Australia. The expertise lies in managing all operational and HR administration issues including ongoing performance management of over 250 flight attendants in Bangkok. Strengths are witnessed of Bangkok Base accomplishment, level of organizational and coaching skills with capability in managing significant change in a complex operational environment through cultural differences.

    • Airport Duty Controller
      • 1997 - 1999

  • Qantas
    • Bangkok Metropolitan Area, Thailand
    • Customer Service Supervisor
      • 1993 - 1996
      • Bangkok Metropolitan Area, Thailand

  • Qantas
    • Bangkok Metropolitan Area, Thailand
    • Customer Service Officer
      • 1989 - 1992
      • Bangkok Metropolitan Area, Thailand

Education

  • 2015 - 2015
    IMD Business School
    I3 Leadership Program
  • 2014 - 2014
    Hyper Island
    Leading with Innovation - a Social Media Master Class
  • 2011 - 2012
    Sasin Graduate Institute of Business Administration of Chulalongkorn University
    Human Resource Management, 3.89
  • 2009 - 2009
    IMD Business School
    Leadership Program
  • 1986 - 1989
    Chulalongkorn University
    Bachelor of Education (B.Ed.), Secondary Education major French & English
  • 1973 - 1985
    Rajini School
    Elementary and Secondary Education

Suggested Services

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Industry Focus. “Staffing and Recruiting”

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