Experience

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  Consumer Credit Trade Association

  • West Yorkshire, England, United Kingdom

  • Head of Membership

    • May 2021 - Present
    • West Yorkshire, England, United Kingdom

    I create all of the materials used by CCTA, manage our brand and ensure its consistency. This includes the creation of brochures, publications, guidance papers and email communications (using Adobe InDesign and Photoshop). I create our marketing opportunities and sponsorship packages, which I then promote to associate members. This includes the content and pricing of packages along with any sales related discussions. I manage the online and physical events for CCTA. These range from small roundtables and member summits to the annual conference. This includes planning, budgeting, promotion, marketing and execution. I manage our production and event schedules so we hit our content and networking targets. I then diarise accordingly to ensure that publication and event planning commences so that we hit our deadlines. As part of a small team, I also assist with other areas of the association. An example of this is the overhaul and deployment of our suite of legal agreements and statutory documents. Factors considered included improvements to readability, useability and visibility on our website.Currently, I am working on a re-design of our website. I plan to place a greater focus on the areas of the association that we have improved over the last two years. In addition to highlighting our latest work, I also want to draw attention to revenue streams outside of membership, such as the sale of our legal agreements, non-member conference bookings and potentially a new online training portal.

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  Consumer Credit Trade Association

  • United Kingdom
  • Financial Services
  • 1 - 100 Employee

  • Membership Services Manager

    • Mar 2020 - Mar 2021

    I briefly returned to the Membership Services Manager role in a full-time capacity for one year before taking the Head of Membership role that I am currently in.

  • Membership Services Manager

    • Jan 2017 - Mar 2020

    I continued my role as Membership Services Coordinator but on a part time basis during this time period.

  • Membership Services Manager

    • Jan 2014 - Jan 2017

    I was promoted to Membership Services Manager in 2014. My role within the association evolved as my skillset developed. I took on full management of our training, seminars, gala dinners and conferences. This involved communicating with all involved parties, as well as securing sponsors and exhibitors.

  • Membership Services Coordinator

    • Aug 2011 - Dec 2013

    I primarily focused on the requirements of members and responded to queries and requests. I assisted our Head of Marketing with event organisation and website maintenance. I also handled sales orders and delegate bookings. I was responsible for maintaining our CRM.

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  Bad Wolf Theatre Company

  • Skipton, England, United Kingdom

  • Marketing Manager & Event Organiser

    • Jan 2017 - Mar 2020
    • Skipton, England, United Kingdom

    I organised and promoted Art in the Pen and Crafts in the Pen. Both of these events are large scale, longstanding and well regarded in the community. I developed the application process and was wholly responsible for marketing activity (including advertising, website creation and maintenance, content creation, managing the social media and mailing lists). Both events host up to 230 exhibitors and welcome between 3,000 and 5,000 visitors each year.